Common digital marketing tips for the consumer packaged goods (CPG) industry.

1. HOW WE CONNECT: CONSUMER
PACKAGED GOODS
DIGITAL MARKETING FOR CPG

2. CONSUMERS GENERATED MORE THAN 500 BILLION
IMPRESSIONS ABOUT PRODUCTS AND SERVICES,
THROUGH SOCIAL MEDIA IN 2011*
Source: “Competitive Strategy In The Age Of The Customer,” Forrester Research Inc., June 6, 2011

3. HOW WE CONNECT
• The consumer packaged goods (CPG) industry has been
slower to evolve in social media and content marketing
than others; building "fans and followers" is a short-term
solution. Engagement and perpetual visibility is what
drives brand consideration and product
DISCONNECT recommendations.

4. HOW WE CONNECT
• In order to create success metrics for consumer packaged
goods (CPGs), it’s essential to create a digital marketing
program that increases online visibility through SEO,
Social Media Optimization (SMO), Paid Media &
Retargeting, and Widgets & Apps.
CONNECT

5. HOW WE CONNECT
• Many brands currently overlook opportunities to influence
purchase consideration through their vast libraries of
digital content, relying on retail partners to handle the bulk
of their B2C marketing efforts.
DISCONNECT • There are few resources to analyze large amounts of
digital data, and identify the metrics and insights that
affect success outcomes.

6. HOW WE CONNECT
• It’s a digital marketing “must” to understand the metrics
that matter most; and carefully monitor these metrics.
Assets (networks, content, images and videos) must be
strategically and technically optimized, in order to make
the right connections at the right time; thus influencing
CONNECT purchase consideration.

7. HOW WE CONNECT
• There is a general distrust of traditional media through
fragmentation, resulting in declining reach and lack of
accurate reporting.
DISCONNECT

8. HOW WE CONNECT
• By increasing digital visibility and understanding the
metrics that matter, CPG brands can boost online
sentiment & engagement, and work towards increasing
additional success metrics, such as more-qualified traffic,
sales, and ROI, by leveraging this “digital-word-of-mouth.”
CONNECT

9. HEADQUARTERS
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Scottsdale, Arizona 85255
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www.zogdigital.com