This is a presentation I gave at CitizenSpace in San Francisco for Startup Saturdays about how startups can use Twitter for marketing.

1. Twitter for Startups

2. Set Goals
Just like any other marketing platform, when using
social media, you need to set achievable and
actionable goals

3. Why Twitter?
Access to a wide range of individuals based around a
common interest, across any geography

4. Basic Mechanics
Mention: Using @name in a tweet
Reply: Using @name by means of the reply button
Retweet [RT]: Sharing someone else’s tweet
Direct Message [DM]: Private one-to-one messages
Favorite: Stores tweet as favorite for later viewing
Hashtag [#]: Links text to stream of topically related tweets

5. What can Twitter
do for me?

6. Build Brand Affinity
Case Study: TurboTax. 71% likelihood of customers
interacting with @TeamTurboTax (Twitter support) to
recommend TurboTax. (CoTweet, 2010)

7. Drive Sales
Case Study: Bonobos. Exclusive sale on Twitter
generated 1,200% ROI in 24 hours on promoted
tweet. (Twitter, 2011)

8. Customer Support
Case Study: Mint. 75% reduction in number of
support tickets via sCRM solution.
(GetSatisfaction)

9. What Now?
1. Create your brand’s profile
2. Determine your brand’s voice and tone
3. Find influencers, turn them into advocates
4. Develop a content calendar
5. Measure up!

10. And never forget:
it’s always about
the people

11. Zach Cole
Zachacole@gmail.com
@zachacole