Follow along with the slides and watch the recording of this presentation on YouTube here: https://youtu.be/pDX2U_TAXFQ In this presentation, CoFounder of Funded Today, Thomas Alvord, teaches the core principles of paid media that their company, Funded Today, uses to raise money through rewards-based crowdfunding.

1. “Paid Media Explained”
By Thomas Alvord
Funded Today, Founder & Chairman
Thursday, May 4th, 2017

4. P #4: PROMOTION
http://fnd.to/juisir/ https://www.Funded.Today/cashback/
Paid Media
Earned Media/Outreach
Cross Collaborations Cashback

5. Fundamentals of Paid Media
Direct Response Marketing
vs.
Branding

6. Fundamentals of Paid Media
● Channel
● Advertisement
● Audience
● Product

7. Fundamentals of Paid Media
Channel

8. Fundamentals of Paid Media
Advertisement

9. Fundamentals of Paid Media
Advertisement
3 key terms
1. Click-through Rate (CTR)
2. Cost Per Mille (CPM)
3. Cost Per Click (CPC)

10. Fundamentals of Paid Media
Advertisement
Example for an ad with a 4% CTR, $10 CPM, and 30,000 impressions
● 4% CTR on 30,000 impressions = (30,000 * .04) = 1,200 clicks
● 30,000 impressions @ $10 CPM = (30 * $10) = $300 in ad spend
● $300 ad spend / 1,200 clicks = $0.25 cost per click

11. Fundamentals of Paid Media
Audience

12. Fundamentals of Paid Media
Product

13. Fundamentals of Paid Media
Product
5 key terms
1. Visitors
2. Transactions
3. Revenue
4. Conversion Rate (CR)
5. Earnings Per Visitor (EPV)

14. Fundamentals of Paid Media
Product
Example for a product with 1,000 visitors, 12 sales, and $832 in revenue
● 12 sales / 1,000 visitors = 1.2% conversion rate
● $832 in revenue / 1,000 visitors = $.83 earnings per visitor

15. Fundamentals of Paid Media
Analyzing Paid Media Overall
● Spend $100 and generate $200 in sales, you have a 2X ROI
● Compare your CPC to your EPV
● If CPC is too low, how can you change the CTR or CPM?
● If EPV is too low, how can you change the conversion rate or price?
● See how scalable a campaign will be based on CPC and EPV

16. GET IN TOUCH WITH US...
● Apply For Our Services: https://www.Funded.today/get-more-pledges/
● Become an Expert Crowdfunder: https://www.Funded.Today/blog/
● Zach Smith - CEO and CoFounder: zach@funded.today Skype: startdoingbusiness
● Thomas Alvord - Chairman and CoFounder: thomas@funded.today Skype: thomasalvord
● For Additional Consulting, Help, Support, and/or Inquiries: support@funded.today