This is a Project & Portfolio assignment that I was tasked to do for my Personal Brand, completed in May of 2021.

1. PERSONAL BRAND EXPLORATION
Zachary Mason
Project & Portfolio I: Week 1
May 4th, 2021

2. Zachary Mason is a the oldest out of 3 children,
including a brother and a sister. He was born in
Crestview, Florida, a town where sports ran the
city and it was the main attraction of the area.
He has aspired to be a Sportscaster on ESPN,
ever since he was 16 years old. He is very
skilled in his entrepreneurship towards social
media. He started his own brand called “The
Sport Talk With Zach Mason” to enhance his
experience in front of the camera. He has
furthered his education at Full Sail University to
work towards his Bachelors Degree in
Sportscasting.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Broadcast Announcers
• News Analysts, Reporters, and
Journalists
• Sports Entertainers and Performers
HERO BRAND ARCHETYPE:
- To be a warrior, to show clients
that great things come from hard
work and to always fight through
challenges. My goal is to inspire
and help others like a champion.
Sports Broadcasting for Social Media / Television Organizations

4. • DEMOGRAPHICS: 60% Male, 35-60
years old, Predominately White, Black,
Hispanic, Married, College Educated,
Located in Northern-America.
• PSYCHOGRAPHICS: Former athletes,
Takes time to give back to community
through charity, Very involved in family
life, Interested in doing business with
non-sports related companies.
• IDEAL AUDIENCE MEMBERS: Kathryn
Fara, Talent Management &
Development Program Manager (ESPN),
Enrique G. Washington, Head of
Executive and Professional Talent
Acquisition (ESPN), Riley Schmidt,
Crewing Supervisor at Bally Sports (FOX)
Recruiters and Hiring Managers at ESPN, FOX SPORTS, and CBS
TARGET AUDIENCE

5. GOALS
Short Term: (Immediately After Graduation, 2022)
• Find an entry-level Sports Broadcasting Internship.
‣ Stay connected through resources at Full Sail, Find connections
through local colleges or pro teams, Find 20 new connections at
ESPN through LinkedIn by December 31st, 2021
Mid Term: (2027)
• Begin to build my Social Media brand and potentially have a Sports Talk
Show.
‣ Begin to look for a production team that will help run the show as
well as potential co-hosts through LinkedIn, Looking to have 500k
Youtube Subscribers by December 31st, 2027.
Long Term: (2035)
• Be able to maintain Youtube show, as well as being a Full Time Sports Analyst
with big time network (ESPN, FS1, CBS, ect.).
‣ Generate Sponsorships through Social Media, expand show to
bigger networks, hire more production by December 31st, 2035.
‣ Grow more of a following in order to be recognized by big time
networks that will offer a Sports Broadcasting position on a daily
show by December 31st, 2035
‣ Be able to advertise my Youtube show through these big time
network shows, grow more of a following as well as versatility to be
well known on both platforms by December 31st, 2035.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Speaking Skills 85%
Writing / Comprehension 78%
Creativity 65%
Social Personality 77%
SOFT
HARD
Spreadsheet Software 25%
Adobe Creative Software 45%
Speech Clarity 80%
Written Expression 40%
SOFT
HARD

7. I help big time networks increase their Social Media
fanbase by coming in as a well known Sports Broadcaster,
that is outside of their platform, onto their show and
influence the younger generation of sports fans to tune into
their network. To give them versatility by giving them
insight into the world of Social Media and how it could
benefit the future of their company.
PROMISE

8. CREDENTIALS
Work Experience:
• 2 years of experience as the Founder and Host of The
Sport Talk with Zach Mason, est. 2020
• 2 years of experience as an Assistant Weightlifting
Coach at Baker High School
• 2 years of experience as an Assistant Football Coach at
Walton High School
Education:
• Substitute Teaching Certification,
• Sportscasting, B.S., Full Sail University (Exp. 2022)
Volunteer Work:
• Head Judge at FHSAA boys District, Regional, and State
Championship.
• Experience of coaching at Walton High School
• Experience of coaching at Baker High School
• Color Commentary of Baker High School football
games all season

9. COMPETITION
Michael Vick
Industry Experience:
• Full Sail Live Show Host | Sports Anchor |
Producer
Education:
• Full Sail University, Sportscasting, B.S., Dan Patrick School of
Sportscasting, 3.96 GPA, 2018-2020
• East Carolina University, Communications, B.A., 1999-2004
Leadership Experience:
• 13 Course Director Awards at Full Sail University
• Valedictorian at Full Sail with 3.96 GPA
• Recipient of Advanced Achievement Award
Skills and Proficiencies:
• Leadership - 94 endorsements
• Team Building - 95 endorsements
• Entrepreneurship - 141 endorsements
Zachary Mason
Overall Online Presence:
• 500+ connections, Custom Banner Image, Professional
Headshot, Very Detailed profile, no articles yet, Somewhat
active on Social Media, Custom LinkedIn URL
• Grade: Superior, 90 out of 100
Industry Experience:
• Founder and Host of The Sport Talk with
Zach Mason
Education:
• Current student enrolled at Full Sail University in the
Sportscasting program, B.S., Dan Patrick School of
Sportscasting
Leadership Experience:
• Assistant Weightlifting Coach at Baker High School
• Assistant Football Coach at Walton High School
Skills and Proficiencies:
• Leadership - 27 endorsements
• Public Speaking - 12 endorsements
• Communication - 8 endorsements
Overall Online Presence:
• Less than 200, Custom Banner Image, Average Action
Headshot, Profile not detailed, No articles published,
Somewhat active on Social Media, Custom LinkedIn URL
• Grade: Poor, 25 out of 100

10. COMPETITION
Jay Williams
Noteworthy Experience:
• Chairman of Clandestine Ventures, 6 years of
experience, Located in New York City
• Co-Founder of Simatree, Almost 3 years of
experience, Located in New York City
Zachary Mason
Industry Experience:
• ESPN | On-Air Talent 15 years of
experience
Education:
• Duke University, Sociology, Bachelors, 1999-2002
Skills and Proficiencies:
• Social Media - 0 endorsements
• Mareting - 0 endorsements
• Public Speaking - 0 endorsements
Overall Online Presence:
• 140 connections, No Banner Image, No Headshot,
Decently detailed profile, No published artivles, Fairly
active on Social Media, No custom LinkedIn URL
• Grade: Average, 48 out of 100
Industry Experience:
• Founder and Host of The Sport Talk
with Zach Mason
Education:
• Current student enrolled at Full Sail University in the
Sportscasting program, B.S., Dan Patrick School of
Sportscasting
Leadership Experience:
• Assistant Weightlifting Coach at Baker High School
• Assistant Football Coach at Walton High School
Skills and Proficiencies:
• Leadership - 27 endorsements
• Public Speaking - 12 endorsements
• Communication - 8 endorsements
Overall Online Presence:
• Less than 200, Custom Banner Image, Average Action
Headshot, Profile not detailed, No articles published,
Somewhat active on Social Media, Custom LinkedIn URL
• Grade: Poor, 25 out of 100

11. BRAND POSITION
For Sports Fans who find relatability through the love of Sports
and Competition, I provide the ability to give the audience not
only a Sports Broadcaster, but a friend through my story as
well as my experiences because I was not a college nor a pro
athlete, however, I found a love in sports and I have a lot of
knowledge from a team player aspect.
ZACHARY “SPORTY” MASON
Zachary received the nickname “Sporty”
through his love for sports and his
knowledge and opinionated lifestyle.

12. NETWORKING &
MARKETING
Industry Events & Organizations
• National Sports Forum - Atlanta
‣ May 19-20 | Atlanta, GA
• State Of The Industry (SOTI) Conference
‣ March 24-25 | Barclay’s Center - Brooklyn, New York
• Hashtag Sports Conference
‣ June 16-17 | New York City
Digital Marketing
• Primary Content: I have started my brand with “The Sport Talk with Zach Mason”
Youtube show, where I sit down and talk about trending sports topics and my
opinion on them. I plan to broaden my brand by turning it into a potential
podcast as well as make Merchandise.
• Primary Tools: I plan on using Twitter, Facebook, and Instagram, where I can
cover almost all demographics of sports fans as well as post highlights of my
Youtube show on Social Media. LinkedIn: Advertise my Social Media heavily,
which is what I plan on experiencing in, including my Youtube channel as well
as my Merchandise store.
• Website: Full Sail digital portfolio site for potential employers to find all of my
videos in one section, as well as my on-camera work at Full Sail. I will also send
numbers and analytics of the success of my Merchandise sales.
Picture of You
Goes Here

13. PROFESSIONAL DEVELOPMENT
Mentor
• Looking for experienced Sports Anchor who also has
the knowledge for Production. Around 20 years of
experience, Hard worker who enjoys having a great
time talking about sports every day, Jan. 2022
Formal Education
• Complete Sportscasting, B.S. by expected graduation
date in 2022.
Technical Skills
• Become involved in specifics in analytics of Merchandise
sales through especially Excel Spreadsheets, Dec. 2021
• Complete the Excel Formulas and Function classes by
udemy.com to be proficient in Excel, Dec. 2021
• Hold off on having a Production Team for my show, edit
and create all aesthetics for Shows, as well as edit all
video, Dec. 2021
Soft Skills
• To find a Sportscasting Internship / Production Internship
where I am around Sports Anchors to improve my verbal
communication, Dec. 2022
• Apply and join ESPN as a Production Intern for media
experience, as well as observation of great public
speakers in the Sports Anchors, Dec. 2022
• Expand my written expression skills by turning my shows
/ podcasts periodically into articles. To practice getting
information out to the people in a great way.

14. Zachary Mason
Are you in search of a great sports show that will
leave you coming back for more? Well look no
further, The Sport Talk with Zach Mason is here! I provide
a show that includes a small town kid, who never played a
snap of college or pro football, who has so much knowledge that
will leave you speechless! I give such a different dynamic due to
the fact that I was nicknamed “Sporty” which is due to the fact that
everyone recognized me because I was the “Sports guy” and they
respected my opinions because of my knowledge. So if you’re in
search of someone who will never leave you unknowing of what is
happening in the world of sports, check out The Sport Talk with Zach
Mason Youtube channel!
“

15. REFERENCES
CBS Sports LinkedIn Account. LinkedIn. (n.d.). https:/
/www.linkedin.com/company/cbs-sports-page/
people/?keywords=Hiring%20Managers.
ESPN LinkedIn Account. LinkedIn. (n.d.). https:/
/www.linkedin.com/company/espn/.
Fox Sports LinkedIn Account. LinkedIn. (n.d.). https:/
/www.linkedin.com/company/foxsports/.
Google. (n.d.). ESPN Internship. Google. https:/
/www.google.com/search?lei=PZCYYKT8MtG1tgW-
grz4Cw&q=espn%2Binternships&biw=1792&bih=984&ibp=htl%3Bjobs&sa=X&ved=2ahUKEwipwKi
h_73wAhVQeKwKHZ54CjIQkd0GMAF6BAgREAE#fpstate=tldetail&htivrt=jobs&htiq=espn+interns
hips&htidocid=l5xWw60bbwM_aPChAAAAAA%3D%3D.
Google. (n.d.). Sports Broadcasting Photo. Google Search. https:/
/www.google.com/search?
q=sports%2Bbroadcasters&source=lnms&tbm=isch&sa=X&ved=2ahUKEwidjtWDhrzwAhUYa80K
HTPEA8UQ_AUoAXoECAEQAw&biw=1200&bih=897#imgrc=WGVq5zYu-g__oM.
Hashtag Sports 2021 VRTL. Hashtag Sports. (n.d.). https:/
/hashtagsports.com/virtual/.
Jay Williams LinkedIn Account. LinkedIn. (n.d.). https:/
/www.linkedin.com/in/jay-williams-2818b6a0/.
Michael Vick LinkedIn Account. LinkedIn. (n.d.). https:/
/www.linkedin.com/in/dmichaelvick/.
Register. National Sports Forum. (n.d.). https:/
/sports-forum.com/.
Sports Photo. Electronic Media Writing. (2015, April 23). https:/
/com267section2.wordpress.com/radio-
television/sports/.
State of the Industry Conference. Sport Techie Events. (n.d.). https:/
/events.sporttechie.com/SOTI/.
Summary Report for: 27-2099.00 - Entertainers and Performers, Sports and Related Workers, All Other.
O*NET OnLine. (n.d.). https:/
/www.onetonline.org/link/summary/27-2099.00.
Summary Report for: 27-3011.00 - Broadcast Announcers and Radio Disc Jockeys. O*NET OnLine. (n.d.).
https:/
/www.onetonline.org/link/summary/27-3011.00.
Summary Report for: 27-3023.00 - News Analysts, Reporters, and Journalists. O*NET OnLine. (n.d.).
https:/
/www.onetonline.org/link/summary/27-3023.00.
Top Excel Formulas and Functions Courses Online - Updated [May 2021]. Udemy. (n.d.). https:/
/
www.udemy.com/topic/excel-formulas-and-functions/.
Zachary Mason LinkedIn Account. LinkedIn. (n.d.). https:/
/www.linkedin.com/in/
thesporttalkwithzachmason/.