SWOT Analysis & Marketing Mix Of Emirates Airline.. Presented & Created By Zaheer UD Din Baber .. Student of B(H) In Computer Sciences At University Of Management & Technology Lahore..Pakistan

1. Principles of Marketing (MK 210)
Assignment No. 2
PREPARED BY:
Zaheer UD Din Baber 15026020177
PREPARED FOR:
Miss. Khadijah Saeed Khan Date:05-11-2015

2. In The Name of ALLLAH,
The Most Beneficent, The Eternally Merciful!
Assigned Topic
Emirates Airline

3. Question 1
Mission Statement of Emirates
“We Exit To Deliver The World’s Best In - Flight Experience”
Source:Slideshare.com/emirates.ppt
This Is A Market Definition Of Emirates Airline.
Fly Emirates Under Name Of The Emirates Group An UAE Based Company Started Their
Flight Operations On October 25, 1985 With A Vision And Mission To Made Themselves Best
Of Bests.
In Coming Few Years They Proved Them By Doing Very Hard Work To Get Its Customer
Satisfaction. Today Emirates Is One Of The Elite Airlines.
By The Mid Of 2015 It Ranked 1st In Middle East.
Now Emirates Have Latest Planes, On Flight Entertainment ,Best Crew, & Highly Trained
Piolets To Make Journey Enjoyable & Safe.Today They Have Most Stable Financial
Conditions
- Company’s Mission Is To Continue Its Journey Towards Perfection And Success
Question 2
There Are Four Main Terms We Discuss In Marketing Mix :
- Product
- Promotions
- Place
- Price

4. PRODUCT:
Well Emirates Air Line Is One Of The Top Rated Company In The World. They Have Multiple
Classes Like VIP, Business, Economy. They Have World’s Top And Best & Latest Aircrafts
Like Airbus A360, A380 & Boing Aircrafts For Logistics And Cargo Purposes. Emirates Sky
Cargo Is The Brand Name Used For Cargo Services. They Have Hygienic Food & Environment.
Emirates Have Installed World’s Latest “On Flight Entertainment System, Like LCD & Wi-Fi, Mobile
Charging Facility For Each Passenger. They Have Best Crew In The World. They Have Advance
Ticketing Method To Buy Tickets Online
PROMOTIONS:
Emirates The Largest Company That Sponsors Almost Every Popular Sports Teams Like
Cricket, Football, Tennis ,Golf For Sake Of Its Promotion & Marketing .They Have Free Air
Time For Its Lucky & Regular Customers.They Have Strong Celebrity Relations For Making
It’s Ads, Performing Concerts & Activities Around The World.
Recently They Took Interest In Worlds Best & Famous Football Team Manchester
United.Made His Self More Prominent .
They Made An Organization Emirates Airline Foundation That Helps The Poor & Sick
Peoples Across The World.They Have Made Hundreds Of Top Hospitals & Educational
Institutes In Underdevelopment Countries.
- IIMPACT Girls Education Project, India .
- St John's Residential Bridge Course Camp, Andhra Pradesh, India.
- The Emirates Friendship Hospital Ship, Bangladesh
- Beyond the Orphanage, Addis Ababa, Ethiopia
Source : http://www.emiratesairlinefoundation.org
They Have Strong Collaboration With WHO (World Health Organization ) , Redcross.
DMAs ( Disaster Management Authorities ) To Provide Help & Instance Medical Facilities To
Affected Areas or Peoples
PLACE:
They Have Flight Opreations In More Than 148 Cities & Round About 78 Countries In The
Whole World .They Have Cargo Offices In 38 Countries .
They Have Booking Offices & VIP Lounges For Their Passengers
They Have A Separate Terminal(s) Specially For Its Customers In Dubai International
Airport – (Terminal 3)

5. PRICES:
Emirates Is Slightly Affordable They Have Different Packages For Each Class Mentioned
Above.They Offers Discount Packages For Family,Groups And Seasons Like “Summer” Or
Hajj For Building Elite Customer Relations.
____________________________________________________________________________
Question 3
SWOT Analysis Is A Tool To Measure The Internal & External Situation Of Any Organization.
Word SWOT Stands For STRENGTH, WEAKNESS, OPERTUNITIES & THREATS .
Strength Is The Things That Made A Company Strong & Successful.
Weakness Are The Flaws And Things That Made A Company In Loss.
Opportunities Are Those Options That If Some Company Adobe Then It Would Gain Profit.
Threats Are Dangers, Risks A Company Would Face From Other Rivals, Markets, Peoples, Or
From Political Issues.
SWOT Analysis Of Emirates Airline :
STRENGTH :
Emirates Airline Is UAE’s National Airline, So They Have Full Government Support &
Succeeded TO Build Up A Strong Customer Relationship.
It Is The Largest Airline In Middle East & Forth Biggest Company In Whole World.
It Is The First International Aviation Company Which Receives More Than 500
International Awards Due To Its Hygienic Environment & Best Services .
They Have World’s Top Crew & Faculty To Deliver Best Customer Satisfaction. They Have
Great Market Shares & Financial Conditions.
High Fairs Of Company Inspire Peoples .

6. WEAKNESS :
Less Services Are Available For Economy Class.
No Or Few Flight Operations Available For Most Of Underdevelopment Countries Like
Pakistan .
US – Emirates Clashes Now Became Company Weakness,Because No Flight Opreations Has
Been Conducted Since For Last Few Years ..
OPPORTUNITIES :
Rearrange Fair Prices For Specially Middle Class .
Expand His Cargo Services Across The World .
New Routes Towards Others Untouched Countries Or Locations
Advance & Batter System For Secure Travel .
Minimize Or Resolve Political Or International Issues That Made Company In Loss.
THREATS :
There Are A lot Of Threats Company Would Have To Face ,Fuel Prices Is One Of Them.
If Any Plane Crash Or Natural Disaster Happened That Would Sew Company In Loss.
Recently We See Ban On Company (Emirates) By US Government So That Is Also Became A
Threat For Company Now .
Competitors With Batter Services & Packages.
Government Policies Which are Against The Company.
Cyber Attack Due To Its Popularity.
_____________________________________________________________________________
ThankYou
Written & Composed By:
Zaheer UD Din Baber.
Dated : 4-11-2015