The document analyzes Oxfam's website about their Water Week campaign. It notes that the website makes links to additional pages about the campaign clear and accessible. Images used are child-friendly to appeal to the target audience of parents and teachers. Resources for teachers are included to help educate children about water issues. Colors are kept consistent with blue and white to associate with water. A slogan of "Learn, Think, Act" uses a rule of three technique to convey the campaign message simply. Social media links allow people to stay updated on the campaign.

1. Website Analysis –Water Aid

2. I have analysed Oxfam’s website in which they have created a webpage about the Oxfam
Water Week. Within this webpage they have created many links to various other pages
where you can find out a lot more about the Water Week and how you can get involved.
These links are madevery clear at the top of the page making them easily
accessible.Making my links at the top of the page is what I would like to do when
creating my website with my group.
The images that they have used are very child based and child friendly making it very
clear to the target audience of parents and teachers that this campaign is purely about
children in need of our help. They have also included simple clip art images, relating to
the theme of the campaign which also helps to convey the message of the campaign.
These images have been used at the bottom of the page to make it much clearer for the
reader what they mean.Using images relating to the target audience is very important in
order to keep my audience interested, this is something I should ensure when adding
images into my website.
As the target audience is predominantly at teachers they have included various access
to resources that the teachers can get hold of in order to educate them a bit more on this
top in order for them teach children in school about water week and that even their
input can help make a difference.It is important to ensure that any resources I have
included, they are aimed at my target audience and it is helpful for my audience to have
resources to help them.
The colours have been kept consistent throughout the webpage, using blue and white
which associate with the image of water.I definitely would like to keep colours
consistent throughout the website in order to not make anything look messy as a few
colours relating to your topic looks much more professional.
Under the bold title they have included a slogan ‘Learn, Think. Act.’ In which they have
used a ‘Rule of 3’ a language technique which will help the reader understand the
concept of the campaign and how they can help by following these three simple steps.I
think a slogan is very important for the readers and for the campaign, but the slogan
within this website isn’t made to stand out and I would try to make sure my slogan
stands out much more.
They have included a link to social networking site in which anyone can join the group
that Oxfam have made for this topic, which they can keep track of what is going on
within the campaign and it helps to promote the campaign and raise awareness.I think
it is good to have links to social networking sites as it helps the audience keep track of
any new updates within the campaign.
They have a listing at the bottom of more links within the website and they have
emphasised on the fact that people should ‘Register.’ I wouldn’t use the listing at the
bottom of the page as I don’t feel many people will take any notice and I wouldn’t make
registering an account that bold as it isn’t the point of the campaign even though it is
quite important.