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DIESEL INTIMATE<br />
TARGET GROUP: YOUNG<br />Social demographic aspects<br />Sex- male<br />Age- 20-30<br />Social class- middle class<br />Ed...
PSYCHOGRAPHIC ASPECTS<br />rules not important <br />feel unsecured <br />dangerous sports <br />follow fashion <br />show...
CONSUMPTION HABITS<br /><ul><li>They know about the brand
They follow new collections of brand
When there is a new product from the brand- they want       to get it
They also aware about competitors
They are affected by social environment, commercials, TV (MTV) </li></li></ul><li>THE FEELING TOWARDS BRAND<br /><ul><li>T...
CONSUMPTION BEHAVIOR<br />Some of them are “fans”<br />(they know very well the brand, have positive feeling and they are ...
OUR OBJECTIVE<br />Need to persuade opinion leaders <br />Make the brand in their minds “stylish” <br />Brand should follo...
HOW TO PERSUADE?<br />Promotion is important <br />Success, risk, girls, style, fun <br />
TARGET GROUP: ARTISTS<br />
SOCIAL DEMOGRAPHIC ASPECTS<br /><ul><li>Sex- male
Age 35-45
Social class- middle higher, higher class
Education level- higher education, intellectual
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Diesel

  1. 1. DIESEL INTIMATE<br />
  2. 2. TARGET GROUP: YOUNG<br />Social demographic aspects<br />Sex- male<br />Age- 20-30<br />Social class- middle class<br />Education level- students, young professionals<br />Live- big cities, cosmopolitans <br />Job- no job or part time job <br />Are not married<br />Live together with their family, have brothers or sisters<br />
  3. 3. PSYCHOGRAPHIC ASPECTS<br />rules not important <br />feel unsecured <br />dangerous sports <br />follow fashion <br />show themselves in brands <br />taking risk <br />know much about celebrities <br />have fun<br />friends<br />don’t have an organized life <br />try to perfume their social status <br />love music, cinema, clubs <br />
  4. 4. CONSUMPTION HABITS<br /><ul><li>They know about the brand
  5. 5. They follow new collections of brand
  6. 6. When there is a new product from the brand- they want to get it
  7. 7. They also aware about competitors
  8. 8. They are affected by social environment, commercials, TV (MTV) </li></li></ul><li>THE FEELING TOWARDS BRAND<br /><ul><li>They want to buy it, because their friends (opinion leaders)</li></ul> already have this product <br /><ul><li>They want to show his social status,</li></ul> that they can afford to buy it<br />
  9. 9. CONSUMPTION BEHAVIOR<br />Some of them are “fans”<br />(they know very well the brand, have positive feeling and they are loyal) <br />The other part is “dancers” <br />(they know the product very well, but also aware about competitors<br />They are “explorers” (love taking risks, crazy logic, love surreal, <br />Who I am?)<br />
  10. 10. OUR OBJECTIVE<br />Need to persuade opinion leaders <br />Make the brand in their minds “stylish” <br />Brand should follow their habits <br />It should be appreciate by girls <br />
  11. 11. HOW TO PERSUADE?<br />Promotion is important <br />Success, risk, girls, style, fun <br />
  12. 12. TARGET GROUP: ARTISTS<br />
  13. 13. SOCIAL DEMOGRAPHIC ASPECTS<br /><ul><li>Sex- male
  14. 14. Age 35-45
  15. 15. Social class- middle higher, higher class
  16. 16. Education level- higher education, intellectual
  17. 17. They are alone or married.
  18. 18. They are opinion leaders for the group “young” </li></li></ul><li>PSYCHOGRAPHIC ASPECTS<br />knowledge<br />care about social cause <br />crazy logic<br />fashion leaders <br />feel comfortable<br />have their own designers<br />original<br />special elements<br />open minded<br />own style<br />have already “found” themselves <br />
  19. 19. CONSUMPTION HABITS<br />They now about this brand (that it exist) but they don’t follow it <br />They are also aware about competitors but they don’t follow them as well <br />
  20. 20. THE FEELING TOWARDS BRAND<br />They know it, but they rarely prefer it <br />They think it’s a mass product <br />They want to be more unique <br />CONSUMPTION BEHAVIOR<br />Aspirers ( fashion leaders, appear attractive, imaginative and complex)<br />
  21. 21. New slogan: “The art on nudity” <br />Exclusive edition <br />Add value<br />Special designers <br />Promotion in selective places <br />Raise money for social causes<br />OUR COMMUNICATION PLAN<br />
  22. 22. “ THE ART ON NUDITY”<br />(EXCLUSIVE EDITION)<br />
  23. 23. That’s all folks! <br /> Be stupid. Stupid has THE STORIES<br />

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