This document outlines marketing strategies for two target groups - young males aged 20-30, and artist males aged 35-45 - for a clothing brand called Diesel Intimate. For the young group, the strategies aim to position the brand as stylish and associated with success, risk-taking, girls, and fun. Promotion would focus on clubs, music and cinema. For artists, the strategies suggest creating an exclusive "Art on Nudity" edition designed by special designers, and promoting it in selective places while raising money for social causes, to make the brand seem more unique compared to its mass market perception.

1. DIESEL INTIMATE

2. TARGET GROUP: YOUNG Social demographic aspects Sex- male Age- 20-30 Social class- middle class Education level- students, young professionals Live- big cities, cosmopolitans Job- no job or part time job Are not married Live together with their family, have brothers or sisters

3. PSYCHOGRAPHIC ASPECTS rules not important feel unsecured dangerous sports follow fashion show themselves in brands taking risk know much about celebrities have fun friends don’t have an organized life try to perfume their social status love music, cinema, clubs

5. They follow new collections of brand

6. When there is a new product from the brand- they want to get it

7. They also aware about competitors

9. CONSUMPTION BEHAVIOR Some of them are “fans” (they know very well the brand, have positive feeling and they are loyal) The other part is “dancers” (they know the product very well, but also aware about competitors They are “explorers” (love taking risks, crazy logic, love surreal, Who I am?)

10. OUR OBJECTIVE Need to persuade opinion leaders Make the brand in their minds “stylish” Brand should follow their habits It should be appreciate by girls

11. HOW TO PERSUADE? Promotion is important Success, risk, girls, style, fun

12. TARGET GROUP: ARTISTS

14. Age 35-45

15. Social class- middle higher, higher class

16. Education level- higher education, intellectual

17. They are alone or married.

19. CONSUMPTION HABITS They now about this brand (that it exist) but they don’t follow it They are also aware about competitors but they don’t follow them as well

20. THE FEELING TOWARDS BRAND They know it, but they rarely prefer it They think it’s a mass product They want to be more unique CONSUMPTION BEHAVIOR Aspirers ( fashion leaders, appear attractive, imaginative and complex)

21. New slogan: “The art on nudity” Exclusive edition Add value Special designers Promotion in selective places Raise money for social causes OUR COMMUNICATION PLAN

22. “ THE ART ON NUDITY” (EXCLUSIVE EDITION)

23. That’s all folks! Be stupid. Stupid has THE STORIES