Product Management Portfolio

1. Zain Master
Product & Marketing Portfolio

2. Role: Senior Product Manager
Member Experience | Supplier Marketplace
Buoy Health

3. Market Place
Redesigned Product Details Page
• 58% increase in CTR post Launch (3 months)
• Designed Novel Appointment Scheduling Flow
• Based on User Tests & A/B tests
• Customer Workshop
• Increased signals of trust and quality for better matching
and member experience (visitors <> Providers)
Mobile Centric
Looker Analytics

4. Workshop / Designs
Analytics Repots
A/B Testing / User Tests
Customer Workshops

5. Role: Principal Product Manager
MV Experiences, Cloud and Tools
Rocket Software

6. Cloud Initiative
Cloud Experience / DevOps
• Database-As-A-Server Offering
• Modern Tools & Web Interface
• Cloud Based Application
• Multi-Cloud Support
• AWS, Azure, GCP
• Architecture Lift & Shift
• New Customer Segment
• Startups/ VARs
• Event Notification APIs
• New Business Model

7. Monitoring Tools
Database Performance
• AI/ML Recommendation Engine
• Issue Raised w/ Solutions
• Learning System
• Multi-server management
• Event Notification APIs
• API Open Spec 2.0

8. Modernization Effort
Cloud Focused Server Tools
• API And Cloud First Development Strategy
• Web Based Portal For RESTful Services
• Support Hybrid Cloud Architecture
• Integration with 3rd Party Apps
• Swagger / Open API 2.0
• Low Code/ No Code
Old Desktop Client Application

9. Role: Sr. Product Manager
Reimagined Email Products
Data Products
Return Path

10. Reimagined Email Products
•Breanne Benson
Reimagined Email Product Portfolio
• Newer & Updated Technology Stack
• Better User Experience & Design
• Single Page Application
• Holistic Solution
Old Application

11. Partner Data Products
Partner Platform
• LEAN And R.A.T Principles Applied to Achieve speed to market
• Enterprise Big Data Business Intelligence Platform
• Heuristics And Machine Learning System

12. Role: VP, Product Management
Product Management Processes
Portal Redesign Initiative
Business Value
OrthoFi

13. Product Management Processes
Pre-Planning Process:
• Unique 3 Week Sprints: Planning, Product Development, & Release Backlog Creation
• Product Planning
• Prioritization

14. Portal redesign Initiative
•Breanne Benson
Redesign Cloud Portal
• Newer & Updated Technology Stack
• Better User Experience & Design
• Universally Acceptable Icons
• Vertical Sidebar Navigation
• Cloud Application
Current Portal

15. Prioritizing by Business Value

16. Role: Cofounder / Product / UX
PetPaws Mobile App
Service Provider Portal
Marketing Collateral / Persona
Pet Paws

17. PetPaws Mobile App

18. Service Provider Portal

19. User Persona / Marketing Collateral

20. Role: Product Manager
Product Owner
Web & Mobile Web Portals
MercuryLoyalty

21. MercuryLoyalty – Web Portal
Merchant Portal
• Broadcast Revenue
• Social media Reach
• Subscriber Count
• Merchant Billing
• New Registrants
• Member visits
• Rebranding
• Reporting
Consumer Portal
• Merchant Branded consumer Portal
• Communication Preferences
• Social Media Integration
• Gift & Loyalty Card
• Current Offers
• Reward Level
• Surveys

22. MercuryLoyalty – Mobile Web Portal
Mobile Web Portal Design Concepts
• Feature Reward for Registration
• Facebook Integration
• Available Offers
• Reward Level
• Locations
• Gift Card
Registration/Login
Dashboard 1
Dashboard 2

23. MercuryLoyalty
http://www.mercurypay.com/merchant-solutions/marketing-solutions/loyalty/
Marketing Collateral example– Epipheo Animated Video Pitch
• Character Choice & Voice
• Product Features
• Animation Flow
• Pitch Script
• Story Plan

24. Role: Product Manager
Product Marketing
Senior Sales Engineer
User Interface Designer
iPhone, iPad, & Anroid
RigWatch Pulse

25. RigWatch Pulse Application V1.1
Summary Page
Icons Report Status
Enhanced Login

26. Revised Application V1.1
Live Data
Location Mapping
Report Generation

27. RIgWatch Pulse iPad Wire-Frame
Casing Pressure
Depth - Bit
ENG – Fuel Consumption
ENG – Hours Meter
ENG – Load at Speed
Depth Pulse
Activity: REAMING
Spud Date:
Current Depth:
24Hr Footage: 405 ft
12/15/2010
12,500 ft
Proposed Depth: 10,500 ft
Rig X35
Company Man:
John Doe (281 555 XXXX)
Pusher:
John Smith (281 555 XXXX)
Days Vs. Depth
16 RAINBOLT 1-9H
Well List
Well List
Well List
(Static on this page only)
Well Status Icon
(Drilling, Directional, Circulating, Trip in/out)
Well Name Days Vs. Depth Graph
Activity:
Current Depth:
24Hr Footage:
Proposed Depth:
Company Man:
John Doe (281 555 XXXX)
John Smith (281 555 XXXX)
12/15/2010
10,500 ft
Rig X35
Spud Date:
Pusher:
REAMING
12,500 ft
405 ft
Days Vs. Depth
Format:
Background - Shade of Gray (like iPhone)
Font - Well Name (White Bold)
Parameters (White)
Chat / Email / Text option
Well List Search Well Name
Navigation Tray
Directional
Chat
Maps
Alerts
RTSG
Reports
Annunciator
More
Well List
Field Change
Refresh/Indicator

28. iPhone Application Rating on CNET.com (9/23/2011)

29. RigWatch Suite (Brochure)
Role: Creation of Taglines, Contents, layout, Brand consistency and Story.

30. RigWatch Suite (Brochure)
Role: Creation of Taglines, Contents, layout, Brand consistency and Story.

31. Role: Product Definition Manager
Caterpillar

32. Hazardous Area Shifter (collateral Sample)
Role: Product Manager
Responsibilities: Defined and
introduced new product to
position Caterpillar as an
integrated solutions provider into
the Well Service market segment.
Also defined and developed
Electronic control systems for
other market segments
(Onshore, Offshore, Gas
Compression).

33. Off-Shore Control System (collateral Sample)
Role: Product Manager
Responsibilities: Defined and
developed control system that
integrated with customer systems
into the Off-Shore (Marine & Oil
and Gas) market segment.
Also defined and developed
Electronic control systems for
other market segments
(Onshore, Well Service, Gas
Compression).

34. Role: Sr. Baseband Engineer
Motorola

35. Phones worked on and shipped at Motorola
V3231
Role: Senior Baseband Engineer
Responsibilities: ESD, Prototype
Certification, Current Drain, Battery
Qualification, Camera Testing, RF
Parametrics (Rx/Tx), Displays, Power
Management, and Circuit Design.
Collaborated with Motorola CXD (consumer
experience design) Group on the light diffusion,
design, and layout of the elements on the
keyboard to match customer brand.