LinkedIn Lead Gen Forms are a powerful tool for lead generation. Here's why and how you should be using them and our tips for making the most out of them with Zapier.

1. 8 REASONS WHY YOU
SHOULD BE USING
LINKEDIN LEAD GEN FORMS

2. 8 REASONS WHY YOU SHOULD BE USING LINKEDIN LEAD GEN FORMS
LinkedIn just launched a new solution —
Lead Gen Forms — that allows you to
capture quality leads using forms that are
pre-filled with LinkedIn profile data

3. 8 REASONS WHY YOU SHOULD BE USING LINKEDIN LEAD GEN FORMS
This is a very good thing if you’re a
marketer, growth hacker, advertising
expert or just someone generating leads

4. 8 REASONS WHY YOU SHOULD BE USING LINKEDIN LEAD GEN FORMS
Here are eight reasons why you should be
using LinkedIn Lead Gen Forms and how to
amplify their impact
1 2 3 4
5 6 7 8

5. 8 REASONS WHY YOU SHOULD BE USING LINKEDIN LEAD GEN FORMS
But First, What
Are LinkedIn
Lead Gen Forms?

6. 8 REASONS WHY YOU SHOULD BE USING LINKEDIN LEAD GEN FORMS
THEY LOOK LIKE THIS

7. 8 REASONS WHY YOU SHOULD BE USING LINKEDIN LEAD GEN FORMS
AND
BUILDING
THEM
LOOKS
LIKE
THIS

8. 8 REASONS WHY YOU SHOULD BE USING LINKEDIN LEAD GEN FORMS
They’re pretty, but they’re
also powerful.
Which brings us to…

9. 8 REASONS WHY YOU SHOULD BE USING LINKEDIN LEAD GEN FORMS
Be the First to an
Untapped Market1

10. 8 REASONS WHY YOU SHOULD BE USING LINKEDIN LEAD GEN FORMS
If you start using Lead Gen Forms
today, you’ll be one of the first

11. 8 REASONS WHY YOU SHOULD BE USING LINKEDIN LEAD GEN FORMS
“In today’s mobile world there is an
urgency for all online publishers to
keep up with the changing
technologies.
To do this you have to be creative and
hitting the trends just before they hit
the masses.”-Imonomy
http://blog.imonomy.com/mobile-advertising-trends-publishers-know/

12. 8 REASONS WHY YOU SHOULD BE USING LINKEDIN LEAD GEN FORMS
With novelty, you get more
attention, more curiosity, more
clicks and therefore…
MORE LEADS

13. 8 REASONS WHY YOU SHOULD BE USING LINKEDIN LEAD GEN FORMS
Benefit from Implicit
Mobile Optimization2

14. 8 REASONS WHY YOU SHOULD BE USING LINKEDIN LEAD GEN FORMS
HAVE YOU PREPARED
FOR MOBILEGEDDON?

15. 8 REASONS WHY YOU SHOULD BE USING LINKEDIN LEAD GEN FORMS
“Mobilegeddon is actually the nickname
given to Google’s most recent push to
incorporate “mobile friendliness” into
their search algorithm”
- Impact Branding and Design
https://www.impactbnd.com/blog/the-3-most-important-things-you-need-to-know-about-seo-for-saas

16. 8 REASONS WHY YOU SHOULD BE USING LINKEDIN LEAD GEN FORMS
More and more of your audience is
interacting on their phones > laptops

17. 8 REASONS WHY YOU SHOULD BE USING LINKEDIN LEAD GEN FORMS
Don’t just keep up with mobile
trends, lead with a tool that’s
mobile-first!

18. 8 REASONS WHY YOU SHOULD BE USING LINKEDIN LEAD GEN FORMS
Benefit From Increased
Conversion Rates3

19. 8 REASONS WHY YOU SHOULD BE USING LINKEDIN LEAD GEN FORMS
What’s the most critical metric
for any ad or lead gen form?
Conversion rates.

20. 8 REASONS WHY YOU SHOULD BE USING LINKEDIN LEAD GEN FORMS
LinkedIn Lead Gen Forms were built to
make it dead simple for someone to
click on your ad and submit their info

21. 8 REASONS WHY YOU SHOULD BE USING LINKEDIN LEAD GEN FORMS
These forms prefill information from
LinkedIn member profiles so someone can
submit their information in JUST ONE CLICK
Less friction means
more submissions

22. 8 REASONS WHY YOU SHOULD BE USING LINKEDIN LEAD GEN FORMS
Easily Implement Forms
Into Your Existing
Marketing Stack
4

23. 8 REASONS WHY YOU SHOULD BE USING LINKEDIN LEAD GEN FORMS
None of the previous slides matter
unless a tool is easy for your team to
implement

24. 8 REASONS WHY YOU SHOULD BE USING LINKEDIN LEAD GEN FORMS
Luckily, LinkedIn Lead Gen Forms
integrates with Zapier connecting you
to over 750+ other apps

25. 8 REASONS WHY YOU SHOULD BE USING LINKEDIN LEAD GEN FORMS
Send new lead information to your:
• Marketing CMS
• Sales CRM
• Update Customer Databases
• Push leads into a nurturing flow

26. 8 REASONS WHY YOU SHOULD BE USING LINKEDIN LEAD GEN FORMS
CLICK HERE TO
START CONNECTING
LINKEDIN LEAD GEN
FORMS & ZAPIER

27. 8 REASONS WHY YOU SHOULD BE USING LINKEDIN LEAD GEN FORMS
Get More Information
About New Leads Without
Decreasing Conversions
5

28. 8 REASONS WHY YOU SHOULD BE USING LINKEDIN LEAD GEN FORMS
Balancing the need to survey your audience
with decreasing friction is hard but you can
escape the double-edged sword

29. 8 REASONS WHY YOU SHOULD BE USING LINKEDIN LEAD GEN FORMS
Lead Gen Forms are
prefilled with information
from LinkedIn members’
profiles.

30. 8 REASONS WHY YOU SHOULD BE USING LINKEDIN LEAD GEN FORMS
Use Zapier to make
this data meaningful

31. 8 REASONS WHY YOU SHOULD BE USING LINKEDIN LEAD GEN FORMS
Send responses to
your data analytics
tool of choice and
mine for trends

32. 8 REASONS WHY YOU SHOULD BE USING LINKEDIN LEAD GEN FORMS
Target Business
Professionals6

33. 8 REASONS WHY YOU SHOULD BE USING LINKEDIN LEAD GEN FORMS
LinkedIn is THE social
media for business
professionals

34. 8 REASONS WHY YOU SHOULD BE USING LINKEDIN LEAD GEN FORMS
“LinkedIn does work for B2B leads. Do
Twitter, Facebook, Google+, and
Pinterest? Maybe, baby, but don’t bank
on it” says Neil Patel
https://blog.kissmetrics.com/linkedin-strategies-b2b-marketing/

35. 8 REASONS WHY YOU SHOULD BE USING LINKEDIN LEAD GEN FORMS
Lead Gen Forms will amplify
this impact, so use this new
tool if biz professionals are
your target market

36. 8 REASONS WHY YOU SHOULD BE USING LINKEDIN LEAD GEN FORMS
The Power of
Redirecting7

37. 8 REASONS WHY YOU SHOULD BE USING LINKEDIN LEAD GEN FORMS
After a lead submits their info,
redirect them to another funnel using
Lead Gen Forms’ capabilities
This is an easy way to instantly push
leads down your marketing funnel

38. 8 REASONS WHY YOU SHOULD BE USING LINKEDIN LEAD GEN FORMS
AND FINALLY…

39. 8 REASONS WHY YOU SHOULD BE USING LINKEDIN LEAD GEN FORMS
Get More for
Your Money8

40. 8 REASONS WHY YOU SHOULD BE USING LINKEDIN LEAD GEN FORMS
Look at the first seven reasons
to use LinkedIn Lead Gen Forms
1. Be the First to an Untapped Market
2. Benefit from Implicit Mobile Optimization
3. Benefit From Increased Conversion Rates
4. Earily Implement Forms into Your Existing Marketing Stack
5. Get More Information About New Leads Without Decreasing
Conversions
6. Target Business Professionals
7. The Power of Redirecting

41. 8 REASONS WHY YOU SHOULD BE USING LINKEDIN LEAD GEN FORMS
The tool is built to help
you get more bang for
your buck.

42. 8 REASONS WHY YOU SHOULD BE USING LINKEDIN LEAD GEN FORMS
Make the most of your ad spend with:
• Increased conversion rates
• Advanced targeting
• In-Depth Analysis

43. 8 REASONS WHY YOU SHOULD BE USING LINKEDIN LEAD GEN FORMS
LinkedIn Lead Gen Forms are new and
we’re looking to you to tell us what
you find. Share your experiences in
the comments below

44. EXPLORE THE LINKEDIN LEAD GEN FORMS
AND ZAPIER INTEGRATION.
AUTOMATE YOUR MARKETING PROCESSES