AN OVERVIEW OF BOUTIQUE HOUSE BUSINESS IN BANGLADESH "Nogordola Fashion House"

2. AN OVERVIEW OF BOUTIQUE HOUSE BUSINESS IN BANGLADESH
F A S H I O N H O U S E

3. PRESENTED BY
Zayed Iqbal Abir

4. Introduction
• NOGORDOLA is one of the leading boutique houses in Bangladesh. Here the local products have
good demands in local and international market for its quality colour matching, eye catching
design and presentation.
• Their products line includes men’s and women’s wear, handicrafts, leather goods, bamboo and
wood made items, plant accessories, house accessories, candle and many other items. Nogordola
highlights the tradition of rural Bangladesh.

5. Background
• Nogordola was created by Dhaka Ahsania Mission.
• Dhaka Ahsania Mission is a non-government development organization
founded by Khan Bahadur Ahsanullah in 1958.
• Dhaka Ahsania Mission has been established “Nogordola” for our heritage
and cultural promotion, sustainability of handicraft and artisans in line with
modern style and technology.
• Nogordola gives all profit to Dhaka Ahsania Mission for execute DAM’s
work.

6. Mission
Providing quality production to the customers, making traditional and attracting
design and executing its work with skilled and professional employees.

7. Vision
To develop as a branded and Boutique house of the country.

8. Products & Price

9. Products
• Men’s Products
• Women’s Products
• Children Products
• Jewellery Products
• Home Accessories Products

10. Men’s Products(With Price)
• Panjabi (550-8990/=)
• Shirts (450-1090/=)
• Fhotua (490-790/=)
• Lungi (590-790/=)
• T-Shirt (180-650/=)
• Payjama, Shal, Belt, Kurta

11. Women’s Products(With Price)
• Three Piece (1500-5000/=)
• Orna (350-390/=)
• F-Fhotua (600-1300/=)
• Shari (650-9990/=)
• T-Shirt (320-490/=)
• Maxi, Blouse, Scarp, Cloths

12. Children’s Products(With Price)
• Three Piece (900-1200/=)
• Frog (400-500/=)
• Shari (1290-1790/=)
• Punjabi (450-500/=)
• Fhotua (390-490/=)
• Shirt & T-Shirt (180-390/=)

13. Jewellery Products
• Neck less
• Ear Ring
• Churi
• Ring

14. Nakshi Khata Products
• Decorative
• Wall Hangings
• Christmas Decorations

15. Home Accessories Products
• Bed cover & cushions
• Rugs
• Table Lamps
• Photo Frames
• Coasters
• Napkin Rings
• Mats
• Trays
• Cutlery
• Bowls and Platters
• Bookends
• Boxes
• Hammocks
• Plant Accessories
• Candles

16. Collection Place of Raw Materials
• Loom Cloths - Norshigndhi
• Shari - Tangail
• Lungi - Shirajgong
• Febrics - Isalampur
• Silk - Rajshahi

17. Promotion
• Bill Board
• Newspaper
• Online (Web Site)
• Facebook
• Event Photo Shoot
• Catalogue

18. Branches
• Dhanmondi
• Bashundhara City
• Gulshan
• Jamuna Future Park
• Chittagong
• Mohammadpur (Factory Office)

20. Career Opportunity
• Professional
• Skilled
• Experienced (Minimum One Year)
• Have a good sense of work
• Male / Female
• Newspaper
• Online (Web Sites)

21. Competitors

22. S W O T
Analysis

23. Strengths
• Good Will
• Quality of Products
• Skilled Human Resource
• Rich Collection for Ladies
• Good Customer Service

24. Weakness
• Market is not widespread yet
• Operating with only few branches
• Products for men are not rich
• Price is bit higher than other boutique

25. Opportunity
• Increasing market demand
• Scope of expanding business in foreign country
• Nogordola has become a brand so it is very easy for them to launch or promote a new brand

26. Threats
• Increasing competition
• Customer’s choice is changing
• Objective of Nogordola include satisfying the customer

27. Conclusion
Boutique industry is one of the profitable & preferable sectors in our country. Development of
boutique industry is essential because it varies our tradition and economical growth. There are
many boutiques houses in our country & they successfully provide goods and services.
‘NOGORDOLA’ is one of them. It produces cloths, home accessories & jewellery for their
customers. Already they attract their customer by performance. They have many plans to develop
themselves as soon as possible. They want to supply their products in foreign markets. We hope
that it can achieve the top position in boutique industry and provide quality goods and services.

28. Thank You
For
Staying With Me
