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MARKETING Competitor Analysis. Market Identification.  Commercializing the Product
METHODOLOGIES.
COMPETITOR ANALYSIS First Product : Canon LP-E5 Ex-Pro  1.	FAST  2.	ADJUSTABLE WITH THE BATTERY 3.	SOPHISTICATED DRAWBACKS: 1.	WIRING PROBLEM 2.	HIGH COST PRICE : RM 83.80
Second Product : Fuji Camera Li-ion Universal Battery Charger. two mobile pin-contacts  current Cut-off feature  Fuse protection  Affordable DRAWBACKS: Not User-friendly.  Old Fashioned Too many separate parts.  Price: RM 93.40
Third Product : Orange Dance  converting the kinetic energy into electric charge  Convenient  Safe User friendly  DRAWBACKS: Carrying problem supports limited devices  Wiring  Affordability is less Price:	RM 71.40
THE VIBER ZAPER converts kinetic energy to electrical energy  supports multiple devices  reasonable price of RM 47.78  friendly features  warranty of 2 years  Lighter and smaller
Market Identification  Demographic  Geographic  Behavioral  Psychographic
Commercializing the product Social Networks Magazines TV  Facebook Advertizing Services
Advertizing in New Strait Times Newspaper

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Z presentation1

  • 1. MARKETING Competitor Analysis. Market Identification. Commercializing the Product
  • 3. COMPETITOR ANALYSIS First Product : Canon LP-E5 Ex-Pro 1. FAST 2. ADJUSTABLE WITH THE BATTERY 3. SOPHISTICATED DRAWBACKS: 1. WIRING PROBLEM 2. HIGH COST PRICE : RM 83.80
  • 4. Second Product : Fuji Camera Li-ion Universal Battery Charger. two mobile pin-contacts current Cut-off feature Fuse protection Affordable DRAWBACKS: Not User-friendly. Old Fashioned Too many separate parts. Price: RM 93.40
  • 5. Third Product : Orange Dance converting the kinetic energy into electric charge Convenient Safe User friendly DRAWBACKS: Carrying problem supports limited devices Wiring Affordability is less Price: RM 71.40
  • 6. THE VIBER ZAPER converts kinetic energy to electrical energy supports multiple devices reasonable price of RM 47.78 friendly features warranty of 2 years Lighter and smaller
  • 7. Market Identification Demographic Geographic Behavioral Psychographic
  • 8. Commercializing the product Social Networks Magazines TV Facebook Advertizing Services
  • 9. Advertizing in New Strait Times Newspaper