Presentation I made to filmmakers at CineMart during Rotterdam International Film Festival. More at http://tstoryteller.com

1. Why Filmmakers should explore
Transmedia Storytelling:
Cash, Career & Creativity
Robert Pratten
CEO & Founder, Transmedia Storyteller Ltd
@robpratten
robert@tstoryteller.com
+44 7802 805 294

2. The next 20 minutes…
• About me
• Definitions
• Benefits
• Approach
• Example

3. Robert Pratten
CEO & Founder, Transmedia Storyteller Ltd

4. transmedia production tool to deliver personalized,
cross-platform experiences that drive conversation
and engagement. It's cheaper, faster, scalable
& manageable and there's no coding.

5. What is transmedia storytelling?
Telling A
Story over
Multiple media

6. Aim: Whole is greater than sum of
parts
Movie Game Book Media Franchise
Whole is less than the sum of the parts: dissatisfying
conclusion to consuming all media
Movie Game Book Transmedia
Whole is more satisfying than the sum of the parts: euphoria of
collecting and connecting the pieces

7. What is transmedia storytelling?
Telling A
Story over
multiple media
platforms
With participation of
the audience
7

8. Transmedia storytelling
Narrative Gaming Rewards
Levels
Collaboration
Competition
Characters
Plot
Events
Things Social(ising)
Participation,
Conversation

9. Rethinking entertainment

10. Transmedia storytelling
is a way to attract and
retain audiences.

11. The monolithic
feature film

12. Project as a portfolio of ideas
• Content
– Feature film – Books/comics
– Blogs – Merchandise
– Trailer – Social media
– Mobile app – Soundtrack
• Funding
– Pre-sales – Crowdfunding
– Private investment –Taxpayer money

13. Money Later
Social media Feature film
Comic book
Issue 1 Issue 2,3..
Attention Attention
Now Later
Pre-sales?
Crowdfunding
Investment
Sales
Grant
Money Now

14. Transmedia business model

15. Seth Godin
“The Internet has freed us all from
the tyranny of being picked”

16. Christian Viel, Indie filmmaker

17. Canadian Superheros

18. Figurines

19. Meet-ups & Events

20. Shared Story World
http://worldofdepleted.com/

21. Connect with story

22. The End
Robert Pratten
robert@tstoryteller.com
@robpratten
UK: +44 207 193 4567
USA: +1 415 287 4150