Zensar has leveraged its extensive Oracle Commerce experience to build a best-in-class B2C Commerce store by launching a new, integrated framework - Professional Access Rapid Application Deployment Environment - P.A.R.A.D.E.

1. Rapid Commerce Deployment
with P.A.R.A.D.E.

2. Deliver relevant experiences faster
Zensar has leveraged its extensive Oracle Commerce experience to
build a best-in-class B2C Commerce store by launching a new,
integrated framework - Professional Access Rapid Application
Deployment Environment - P.A.R.A.D.E.
It is the fastest way for businesses to get their online store up and running, offering everything that is
needed in one package - including Fully-featured B2C eCommerce store, Multi-site platform, Omni-channel
ready with responsive user experience, pre-built integrations and in-built creative experience.technology
implementation for enhanced business outcomes.
Powerful Multi-Site Platform
P.A.R.A.D.E. provides a powerful multi-site platform, along with tools for multi-site
management, merchandising, promotions and extensive focus on personalisation. With
P.A.R.A.D.E., you can jumpstart online operations, on board new brands or countries faster
and effectively plan an integrated and unified cross-channel sales model.
Your Brand - Your Creative
P.A.R.A.D.E. understands the importance of branding and creative impact. The in-built
Experience Manager allows the customer to define their own Brand and Creative experience.
This provides almost unlimited flexibility for the customer to bring their unique brand
experience on to the online channel without compromising on the experience.
Best-in-Class Store
Full-features B2C eCommerce store that is integrated with an Experience
Manager for complete flexibility. The Business can determine the layout
and content of the Home Page and Category pages. Powerful
personalization features are integrated and content management is a
breeze.
Omni-channel Ready
P.A.R.A.D.E. provides a responsive user experience and is omni-channel
ready, with support for Mobile, Tablet and Desktop right out of the box.
Customers can enable their mobile channels from day one. P.A.R.A.D.E.
also comes with pre-built services, which can be leveraged to built iOS and
Android Native apps.
Pre-built Integrations
P.A.R.A.D.E. provides pre-built integrations for Payment, Address
Validation, Tax, Shipping among others. It also provides interfaces to easily
import the product catalogue, pricing and inventory from backend
systems.
Business User Control
Increase agility and
empower marketers and
merchants with the tools
they need to manage
commerce experiences
Outpace your competition
and rapidly launch sites for
new brands, markets, and
even single-purpose
campaigns
Multi-Site Management

3. Mobile, Tablet and Desktop in a Best-in-Class
Responsive Design
P.A.R.A.D.E. has been built ground-up leveraging responsive design principles, providing
best-in-class user experience across Mobile, Tablet and Desktop. Customers benefit from a
mobile ready site at launch, without spending additional time to build a mobile interface.
Home page carousals elegantly fold over in a mobile screen, and the Browse and Shop
experience is optimized for all interfaces. Landing pages and Search Result pages can be
configured to provide a single column or a two-column listing on a mobile device.
Dynamic Experiences
Deliver personalized
targeted digital
experiences to all visitors,
leveraging any data
anywhere.
In-built Customizations
With experience of several Oracle Commerce implementations – we understand that each
every client is unique, and no two implementations are exactly the same. P.A.R.A.D.E. not only
provides a flexible design model for the Product Catalog, but also has the ability to customize
the same for your catalogue. The same philosophy extends to the user information that the
system captures and your specific profile attributes can be quickly added. P.A.R.A.D.E. also
comes with pre-built modules that helps import the product catalogue, pricing and inventory
data easier and efficiently, incorporating experiences from across various implementations.
Scale & Agility
Purpose-built to manage
the complexity of your
commerce business.
Power in the hands of your
business teams
Leverage the latest in Oracle Commerce Product Stack
Oracle Commerce 11.1 is the latest version of the industry leading eCommerce stack on which
P.A.R.A.D.E. is built. The Best-in-Class interface, coupled with the latest version provides a
personalized online buying experience with a comprehensive, highly scalable eCommerce
platform. Oracle Commerce has a flexible component based software architecture providing
industry leading performance and scalability. All the standard eCommerce capabilities including
shopping cart, pricing, promotions, wish lists, stream-lined checkout process, along with
industry leading search and guided navigation is provided. Merchandising and Experience
Manager applications are included as part of the P.A.R.A.D.E. platform to provide fine grained
control to the business’s users.
PERFORMANCE
Get your business value as
quickly as possible with
battle-tested scale and
performance to innovate in
time with market changes
and expand quickly and
easily
More Visits
30-150%
higher traffic
Time To Value
5-10x
faster time to market
Larger Orders
10-60%
higher average order value
More Orders
10-100%
higher conversion rate
P.A.R.A.D.E. ENABLES GROWTH

4. Adopting P.A.R.A.D.E.
About us
ZENSAR AND
ORACLEA P.A.R.A.D.E. based eCommerce implementation is executed in a
time-boxed manner with a fixed time-line and cost. All processes are
tailored to ensure that the scope and implementation are planned,
tracked, monitored and managed to achieve the customer’s goals.
Zensar’s team of Oracle Commerce experienced Business Analysts
and Technical Architects cover every aspect leveraging pre-created
artefacts including Wireframes and System Architecture
Documentation. The team focusses on documenting the unique
requirements along with client specific integration specifications.
Thorough documentation of functional requirements, integration and
feed specifications with a focus on backend integrations allows for
requirements traceability at the most granular level allowing for
visibility and transparency at all steps of the process.
Zensar is a leading software and infrastructure services and
solutions provider with industry expertise across Manufacturing,
Retail, Insurance, Utilities, Banking, Financial Services and
Government. The company delivers comprehensive services for
mission-critical applications, enterprise applications, business
intelligence and analytics, testing, business process management,
e-commerce and digital enterprise services. Using its multi-shore
capabilities, Zensar combines expert consulting, integration and
support services with world-class customer service to help
organizations attain significant business outcomes. Zensar has
8000+ associates with operations across US, Mexico, UK, Europe,
Middle East, Africa, India and Asia Pacific.
For more information please contact:
marcom@zensar.com| www.zensar.com
Corporate Headquarters: Pune, India
Global Offices: USA | UK | Europe | Africa |
Middle East | India | China | Singapore | Australia
Zensar has built a solid
partnership with Oracle and
has delivered business value
to various industries for more
than a decade now, through
best of breed Oracle solutions.
Today Zensar stands as a
trusted transformation partner
for providing Oracle solutions
globally. With its
Comprehensive portfolio of
Oracle services and deep
client experiences especially in
Manufacturing and Retail
industries, Zensar is geared to
deliver Commerce Anywhere
and Effective
Enterprise Integration, through
effective leverage of new
technologies in Social Media,
Mobility, Analytics and Cloud.