Zensar - supporting global Retailers in their transformation journey Shared Service: Support services delivered through a team of experienced functional and technical consultants. A single team of Oracle Retail experts led by an experienced service manager helps support multiple retailers. Through this model, the retailer is able to reduce the total cost of operations by up to 30%. Managed Service: Zensar takes on the responsibility for a set of pre-defined support activities and enhancements. The SLAs for response and resolution is agreed upon and this type of engagement fits retailers looking to engage in continuous improvement and long term fixes. Resource Augmentation: The management, allocation and SLA responsibility of resources in this model is completely dependent on the customer and the mode of client operations. Capacity Augmentation: Like with the management, allocation and SLA responsibility of resources in this model is completely dependent on the customer and the mode of operations. However this is suitable for larger engagements and team capacity and skill planning for project ramp-up and ramp-down based on customer requirement.

1. Zensar - supporting
global Retailers
in their
transformation
journey
Shared Service: Support services delivered through a
team of experienced functional and technical
consultants. A single team of Oracle Retail experts led by
an experienced service manager helps support multiple
retailers. Through this model, the retailer is able to
reduce the total cost of operations by up to 30%.
Managed Service: Zensar takes on the responsibility for
a set of pre-defined support activities and
enhancements. The SLAs for response and resolution is
agreed upon and this type of engagement fits retailers
looking to engage in continuous improvement and long
term fixes.
Resource Augmentation: The management, allocation
and SLA responsibility of resources in this model is
completely dependent on the customer and the mode of
client operations.
Capacity Augmentation: Like with
the management, allocation and SLA
responsibility of resources in this model is completely
dependent on the customer and the mode of operations.
However this is suitable for larger engagements and
team capacity and skill planning for project ramp-up and
ramp-down based on customer requirement.
Resource
Augmentation
04
A specialty retailer in the business of high-quality apparel and accessories for
children with over 1300 retail stores and five online channels, was looking to bring
an end to large monetary losses arising due to discrepancies in inventory stocking.
Zensar helped the retailer identify the source and plug the leakages of inventory
mismatches between the warehouse and retail stock ledger. By streamlining
processes and building permanent fixes by utilizing several Oracle Retail modules
including Merchandizing System, Distribution Management, Data Warehousing and
Store Systems and also upgrading to a global Oracle R12 financial architecture –
the retailer was able to benefit to the tune of several million US dollars.
Plugging Profit Leaks with Inventory Synchronization
CaseStudy
FlexibleStrictProcessAdherence
Resource
Augmentation
Shared
Service
Managed
Service
Capacity
Augmentation
Size of engagement
05

2. Zensar - supporting
global Retailers
in their
transformation
journey
Shared Service: Support services delivered through a
team of experienced functional and technical
consultants. A single team of Oracle Retail experts led by
an experienced service manager helps support multiple
retailers. Through this model, the retailer is able to
reduce the total cost of operations by up to 30%.
Managed Service: Zensar takes on the responsibility for
a set of pre-defined support activities and
enhancements. The SLAs for response and resolution is
agreed upon and this type of engagement fits retailers
looking to engage in continuous improvement and long
term fixes.
Resource Augmentation: The management, allocation
and SLA responsibility of resources in this model is
completely dependent on the customer and the mode of
client operations.
Capacity Augmentation: Like with
the management, allocation and SLA
responsibility of resources in this model is completely
dependent on the customer and the mode of operations.
However this is suitable for larger engagements and
team capacity and skill planning for project ramp-up and
ramp-down based on customer requirement.
Resource
Augmentation
04
A specialty retailer in the business of high-quality apparel and accessories for
children with over 1300 retail stores and five online channels, was looking to bring
an end to large monetary losses arising due to discrepancies in inventory stocking.
Zensar helped the retailer identify the source and plug the leakages of inventory
mismatches between the warehouse and retail stock ledger. By streamlining
processes and building permanent fixes by utilizing several Oracle Retail modules
including Merchandizing System, Distribution Management, Data Warehousing and
Store Systems and also upgrading to a global Oracle R12 financial architecture –
the retailer was able to benefit to the tune of several million US dollars.
Plugging Profit Leaks with Inventory Synchronization
CaseStudy
FlexibleStrictProcessAdherence
Resource
Augmentation
Shared
Service
Managed
Service
Capacity
Augmentation
Size of engagement
05

3. A leading high street retailer in the UK with over 230 physical stores, online
commerce and mail order, was looking to consolidate its order processes to
provide a single consolidated view to the customer. A custom solution was built
leveraging Oracle WebCenter and Oracle Fusion Middleware to consolidate and
maintain order data through to the fulfillment process in a centralized system.
The SOA led distributed order management system helped improve customer
experience with reduced order transaction time by 18%, better customer
service and enhanced business insight.
CaseStudy Omni-Channel with Service Oriented Architecture (SOA)
A British multinational retailer with over 140 high street stores in the UK and
Ireland was looking to completely automate its online ordering processes.
Zensar proposed building a reusable process based SOA services to integrate
the master and transaction data with the existing IBM commerce suite. The
solution helped improve and maintain master data quality across – items,
prices, inventory, orders, orders status, etc.
With the automation of the ordering process, the retailer was able to meet
peaks of over 5000 transactions per day with an hour peak of 700 transactions.
CaseStudy
Order to Cash Process Automation
For a retailer selling bakery products with over 1650 outlets across the UK,
leveraging the right analytical tools to provide the necessary intelligence
centrally and real-time is important to its success. The retailer worked with
Zensar to identify the right tools and phase out its existing sales reporting tool.
Oracle OBIEE was identified as a right fit for the retailer, and the transition to
advanced intelligence and sales performance monitoring was initiated. The
retailer also implemented Oracle Hyperion to improve planning and budgeting
at the individual store level. The retailer is now using the tools to its advantage –
for sales performance monitoring, advanced analytics across areas, optimized
data-models, and monitoring and benchmarking performance.
CaseStudy
Intelligent Retailing
06
Automating the complete online ordering process not only benefits the customer with the
ability to shop at his pace, but also helps automate several business critical tasks to
minimize manual intervention. Inventory Management helps build the drill of inventory
tracking by coded identity, helping Retailers track stock levels across channels – online,
across stores and warehouses. An automated order fulfilment process enables the retailer
with accurate and real-time inventory movements bringing in higher transparency and
convenience to the consumer. Customer data gathered from across touch points also
helps the retailer track and reinforce customer specific marketing initiative.
Advanced analytics and intelligence reporting with customizable Oracle tools can help
your organization realize its full potential by providing the necessary business insight into
market dynamics, customers, products and operations. With large amounts of data, the
retailer is constantly looking for intelligence within on how the business is performing,
performance across stores, pricing strategies and product performance. Zensar helps
retailers across the globe build the right fit of oracle intelligence solutions.
To service the new era of consumers, it is imperative for retailers to blur the channel silos
and provide a consistent experience, whether it is product information or updated
inventory details or order status. Today's retailers are constrained by systems, which
traditionally were defined within distinct business units to address channel silos, whether
bricks and mortar or over the internet and were essentially disjointed.
With SOA, Retailers can trigger ordering out-of-stock items, monitor core business
processes like order fulfilment, analyze business real-time to track product performance,
proactive inventory response, consistency in price, and cross channel analysis.
The New Shopper
Legacy to Automation
Analytics and Intelligence Reporting

4. Automating the complete online ordering process not only benefits the customer with the
ability to shop at his pace, but also helps automate several business critical tasks to
minimize manual intervention. Inventory Management helps build the drill of inventory
tracking by coded identity, helping Retailers track stock levels across channels – online,
across stores and warehouses. An automated order fulfilment process enables the retailer
with accurate and real-time inventory movements bringing in higher transparency and
convenience to the consumer. Customer data gathered from across touch points also
helps the retailer track and reinforce customer specific marketing initiative.
Advanced analytics and intelligence reporting with customizable Oracle tools can help
your organization realize its full potential by providing the necessary business insight into
market dynamics, customers, products and operations. With large amounts of data, the
retailer is constantly looking for intelligence within on how the business is performing,
performance across stores, pricing strategies and product performance. Zensar helps
retailers across the globe build the right fit of oracle intelligence solutions.
To service the new era of consumers, it is imperative for retailers to blur the channel silos
and provide a consistent experience, whether it is product information or updated
inventory details or order status. Today's retailers are constrained by systems, which
traditionally were defined within distinct business units to address channel silos, whether
bricks and mortar or over the internet and were essentially disjointed.
With SOA, Retailers can trigger ordering out-of-stock items, monitor core business
processes like order fulfilment, analyze business real-time to track product performance,
proactive inventory response, consistency in price, and cross channel analysis.
The New Shopper
Legacy to Automation
Analytics and Intelligence Reporting
07

5. Loyalty Management
Strategic management of customers is essential towards ensuring the consumer is glued to your
business. Take advantage of an effective Loyalty Management system that integrates across
touch points. Improve customer retention and brand loyalty across channels with real-time
optimization and alignment. The specialized solution helps retailers increase sales revenue,
improve profits, recognize customers with rewards, and launch new products. The solution helps
study customer data from across touch points through a unique loyalty code. This helps identify
the consumers and their unique preferences.
A major manufacturer, distributor and retailer of bakery products was looking
to implement an ERP that would help support its business expansion plans
and improve operational efficiency. With the implementation of Oracle JD
Edwards and the integration of the on-field delivery management solution,
the retailer was able to improve operational efficiencies, information sharing
and inventory visibility and accountability.
Mobile based logistics management
CaseStudy
The Delivery Management Solution from Zensar is a mobile based logistics application for the
sales and distribution process. The solution can be integrated to communicate with any ERP or
back-end application, and can be used to view delivery details, generate invoice/delivery note on
the spot, book orders and submit them to the back-end on the go, and check stock availability on
the moving vehicle at any point in time.
Delivery Management Solution on Mobile
08
Benefit from relevant, actionable and closed-loop BI insights in today’s dynamic,
customer driven retail landscape across critical areas of:
Merchandizing analytics - product sales, store performance, pricing, inventory,
markdowns; and
Customer analytics - demographics, tastes, preferences, buying patterns, loyalty
drivers, customer value
Zensar has built specialized tools with pre-set dashboards and KPIs, intelligent
guides, what-if simulators and advanced calculations:
Zensar’s Multi-Channel Sales and Operations Analytics - helps retailers with
multi-dimensional insights into their operations, enabling them to make better
business decisions in real-time. This helps target specific market segments to
influence factors affecting sales and performance.
Zensar’s CMO Workbench - helps retailers approach their marketing mix
differently by uncovering consumer spend patterns and segmenting customers to
re-direct marketing effort and spend that can be quantified.
n
n
n
n
Retail Analytics
A leading shoe manufacturer and retailer in South Africa was
facing the challenge of process leakages between several
disparate legacy systems, and complicated procedures to take a
decision. The retailer was looking to implement an ERP that was
scalable, which would reduce data and decision latencies, as well
as be able to arm the organization with robust reporting.
Zensar initiated its home-grown solution methodology – SYSPRA
(System and Process Redesign Assessment) to establish
compatibility between the suggested ERP – JD Edwards and
business requirements, to help devise the implementation
roadmap. Oracle JD Edwards Apparel Management was
implemented in conjunction with Manufacturing, Distribution and
Financial management modules to streamline processes, product
data maintenance and provide a single source of information.
Over 4000 shoe styles were configured onto the Apparel
Management module with variations and sizes.
The retailer is now looking at expanding its presence across
Africa with stable technology systems across manufacturing and
procurement planning, logistics operations, and financial
processes being completely integrated and automated.
JD Edwards for Apparel
CaseStudy

6. Loyalty Management
Strategic management of customers is essential towards ensuring the consumer is glued to your
business. Take advantage of an effective Loyalty Management system that integrates across
touch points. Improve customer retention and brand loyalty across channels with real-time
optimization and alignment. The specialized solution helps retailers increase sales revenue,
improve profits, recognize customers with rewards, and launch new products. The solution helps
study customer data from across touch points through a unique loyalty code. This helps identify
the consumers and their unique preferences.
A major manufacturer, distributor and retailer of bakery products was looking
to implement an ERP that would help support its business expansion plans
and improve operational efficiency. With the implementation of Oracle JD
Edwards and the integration of the on-field delivery management solution,
the retailer was able to improve operational efficiencies, information sharing
and inventory visibility and accountability.
Mobile based logistics management
CaseStudy
The Delivery Management Solution from Zensar is a mobile based logistics application for the
sales and distribution process. The solution can be integrated to communicate with any ERP or
back-end application, and can be used to view delivery details, generate invoice/delivery note on
the spot, book orders and submit them to the back-end on the go, and check stock availability on
the moving vehicle at any point in time.
Delivery Management Solution on Mobile
08
Benefit from relevant, actionable and closed-loop BI insights in today’s dynamic,
customer driven retail landscape across critical areas of:
Merchandizing analytics - product sales, store performance, pricing, inventory,
markdowns; and
Customer analytics - demographics, tastes, preferences, buying patterns, loyalty
drivers, customer value
Zensar has built specialized tools with pre-set dashboards and KPIs, intelligent
guides, what-if simulators and advanced calculations:
Zensar’s Multi-Channel Sales and Operations Analytics - helps retailers with
multi-dimensional insights into their operations, enabling them to make better
business decisions in real-time. This helps target specific market segments to
influence factors affecting sales and performance.
Zensar’s CMO Workbench - helps retailers approach their marketing mix
differently by uncovering consumer spend patterns and segmenting customers to
re-direct marketing effort and spend that can be quantified.
n
n
n
n
Retail Analytics
A leading shoe manufacturer and retailer in South Africa was
facing the challenge of process leakages between several
disparate legacy systems, and complicated procedures to take a
decision. The retailer was looking to implement an ERP that was
scalable, which would reduce data and decision latencies, as well
as be able to arm the organization with robust reporting.
Zensar initiated its home-grown solution methodology – SYSPRA
(System and Process Redesign Assessment) to establish
compatibility between the suggested ERP – JD Edwards and
business requirements, to help devise the implementation
roadmap. Oracle JD Edwards Apparel Management was
implemented in conjunction with Manufacturing, Distribution and
Financial management modules to streamline processes, product
data maintenance and provide a single source of information.
Over 4000 shoe styles were configured onto the Apparel
Management module with variations and sizes.
The retailer is now looking at expanding its presence across
Africa with stable technology systems across manufacturing and
procurement planning, logistics operations, and financial
processes being completely integrated and automated.
JD Edwards for Apparel
CaseStudy

7. The Retail Enterprise
Zensar and Oracle
Zensar's Oracle services portfolio offers end-to-end integrated package solutions and platform-
based services enabling organizations to successfully transform their business and IT operations.
Zensar is one of the few partners world-wide to have implemented the Oracle Retail suite of
applications with Oracle Financials and Human Resources, and built the integration required
between Oracle Retail Merchandising System, Financials, Warehouse Management Systems,
Store Systems, eCommerce Platforms, Pricing and Promotions Solutions and a number of other
systems for foundation data, other master data and transactions.
Equipped with robust tools, methodologies, templates and supported by our Oracle Centre of
Excellence, Zensar's Oracle Practice ensures that customers benefit from strong
implementations, faster rollouts, de-risked upgrades, dependable production support and the
best in quality development. Our solution portfolio comprises full life cycle implementations,
upgrades and support leveraging multi-shore capabilities.
Zensar and Retail
The Zensar Retail team provides innovative and comprehensive industry software solutions for
retailers - enabling organizations to serve their customers better by applying insight into daily
business decisions for more profitable results. Zensar is currently engaged with several Fortune
500 Retail organizations – supporting them with services across consultancy, project delivery,
infrastructure management, support and business process outsourcing. Currently, Zensar is a
leading implementer of packaged retail solutions for leading global retailers. At a time when
companies are relentlessly pushing to compete better and move faster, Zensar is the right global
technology partner with a passion to support you in delivering the business results you seek
through outstanding systems expertise, industry intelligence, and global resources.
For more information please contact: marcom@zensar.com | www.zensar.com
Corporate Headquarters:
US Offices:
Global Offices:
Pune, India
San Jose | Chicago | Princeton | Dallas | New York | Westborough
USA | UK | Europe | Africa | Middle East | China | Singapore | Australia
Zensar Technologies
Zensar Technologies is among the top 20 technology and software services providers from India.
Zensar's industry expertise spans across Manufacturing, Retail, Banking, Financial Services and
Insurance. With over 6500 associates and presence across US, UK, Europe, Middle East, South Africa,
Singapore, China and Australia, the Company delivers comprehensive services for mission-critical
applications, enterprise applications, infrastructure management, business intelligence and analytics,
CRM and Business Process Management.
Zensar is one of the few partners, globally, to have
successfully implemented cross integrations between core
modules of Oracle Retail and adjoining Oracle technologies
like E-Business, Financials, Fusion and others.
And the rise of the omni-present consumer