Be2camp - Content to Community

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Presentation given at the Be2Camp event on 10 October 2008. Highlighting my company's move from creating content for professionals in the construction industry to building a community of users.

Business Technologie

Be2camp From Content to Community 10 th October, 2008 Phil Clark, Editorial Director, Sustainability

Sustainability Now – Virtual event Auditorium – Users were able to access video content as well as log in to two live webinars. Exhibit Hall – includes 17 virtual exhibitors. Media Centre – A resource for users to search for editorial content. Lounge – A social networking space

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Building Sustainability Home Page Search -Google vertical search engine that trawls the world’s best green websites Blog – A site that discusses and links to other bloggers writing about green construction and design. TV – Devoted section to TV coverage and a regular news show on the site and broadcast on YouTube Case studies – A section that has built up 90 data-rich studies on green buildings in just eight months

Further questions ?? How do you maintain communities 365 days a year? Are forums the way forward? How do you mix live and online? Can professional communities ever be open ones?

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Be2camp - Content to Community

1. Be2camp From Content to Community 10 th October, 2008 Phil Clark, Editorial Director, Sustainability

2. Sustainability Now – Virtual event Auditorium – Users were able to access video content as well as log in to two live webinars. Exhibit Hall – includes 17 virtual exhibitors. Media Centre – A resource for users to search for editorial content. Lounge – A social networking space

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