Innonative - Marketing Pitch Deck

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Lead your way for Online Advertising
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Who we are
Digital Access is a team of 70 people dedicated to
being remarkable for brand ”digital presence”. Focused on
digital marketing since 1999, companies hire us to take
their social and digital to the next level: from awareness
and leads, to sales and advocacy.
Digital Access is the pioneer in a new native advertising
concept: brand content served within publisher editorial streams,
matched to the look and feel of each publication, fully integrated
and consumed on the publisher site, across screens to deliver
higher engagement rates for advertisers.
Digital Access deliver a personal, passionate &
tailored service to each and every one of our clients,
big or small, based in Middle East, Africa or abroad.
We strongly believe that there’s no merit in a ‘one-
sizefitsall’ approach to SEO or SEM.

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What We Do?
Simply put, we help you excel in areas of digital marketing where most are left behind: from
research and strategy, to execution on the technical and creative aspects of content marketing
that separate good from great.
Native Ads
To build a better web
Because the ads are placed in
the content well of the site,
consumers are more likely to
engage with them. Users also
engage and spend an average
of 80 seconds with each article.
With Digital Access's native
advertising you don't have to
choose between user
experience and making money.
Digital Marketing
Get the support you need to
succeed online
When your website is the key to
achieving business objectives, then
undoubtedly you need it to perform.
Your website can generate
significant revenue, but without
visibility and customer engagement
it will struggle to fulfil its potential.
Mobile Marketing
Get The Right message, right
place, right audience
Digital Access builds and
implements you a digital multi-
channel strategy to effectively
measure your customer's online
journey across multiple
touchpoints to increase your
digital ROI.
Video Advertising
Videos are everywhere!
Video consumption is being
consumed at record pace.
Audiences have adapted to
new viewing behaviors across
multiple devices whether it be
mobile, desktop or TV. Multi-
devices video viewing is a
rapidly growing trend and we
have the targeting to drive
performance.
Publishers
Monetization
Get more from your brand
As programmatic advertising
continues to grow, so does the
confusion regarding how it
actually works. It’s no wonder –
with SSPs, DSPs, ad
exchanges and trading desks
all working together to serve
ads in an RTB environment, it
is easy to lose sight on how all
the pieces fit together.

4. Lead your way for Online Advertising
Native Advertising
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Discover The Native Advertising
Native advertising is a form of paid media where the ad experience
follows the natural form and function of the user experience in which it is
placed. introduce new advertising integrations on desktop and mobile that
match both the form & function of their editorial feeds and it’s an important
brand of Digital Access service.
Digital Access deliver Innovative brand to each and every one of our
clients, big or small, based in Middle East, Africa or abroad.
Responsiveness Native Advertising matches the content
of the page in forms and functions. Native ads are becoming
more and more popular with advertisers due to several
developments in human behavior brought on by past advertising
methods and ever-shrinking attention spans.

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Mobile Evolution & Native Advertising
Pc Vs Mobile: on the past few years mobiles had reach a
high importance on the online world, especially with the evolution of
the SMART phones, surfing the net became much easier than ever,
phone now are nearly equal to the standard PC, in both navigation
and performance and the Native Advertising became available for
mobiles.
Ads placements : because of this evolution, ads technology
has improved as well as the smart phone navigation, ads now are
more comfortable, especially the Native Advertising which became
strong way to advertising in both mobiles and PC. Today ads are
more smooth to integrate on mobile phone which is a big advantages
to increase ads profits.

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Video Advertising
Display advertising has become overwhelmingly
competitive with rates dropping and KPI’s becoming more and more
difficult to achieve. Monetize your inventory with higher eCPMs by
running video ads on any mobile app, web or desktop display
placement. With video in place of your display ads we can monetize
your inventory with captivating sounds, imagery and motion to
generate more revenue for your site or app.
In-stream and out-stream
 In-stream Video Ads: Target the right audience with content and
powerful messaging.
 Out-stream video Ads: Engage with our audience out-stream of
the content. Create the branding and generate the performance
you demand.

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Why choose Native Advertising?
Internet users look at original
editorial content and native ads
for a similar amount of time
Relevant to the user
experience
Integrated with a natural
way in editorial content
To be amplified through
social sharing
54% of internet users
respond favorably to native
ads
Internet users look at
native ads more than the
original content
In-Text
Native
AdsOriginal
content
30%
70%

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Our SolutionsFlexibility, efficiency, critical mass…
“ We're here to unleash
its potential! ”We provide for you an
advertising buying platform
and brand content delivery.
Quality, the be-all and end-all
A script guaranteeing full
visibility.
Real time cross buying:
It incorporates around its
programmatic expertise across
technologies to enable real-time
customer knowledge across all
formats, universes and screens.
Providing Solutions
 We offer you a DMP to build and run your Data Assets
 We operate in addition to the traditional levers and formats
 We propose the first programmatic solution NATIVE market
 We support you for all your traditional RTB purchases
3 users experiences for a
deeper engagement
 BASIC
 EXPANDABLE
 ADVERTORIAL

10. Lead your way for Online Advertising
Native format
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IN-FEED formats: BASIC
With this format your ad will be integrated in the website feed and it will became a part of the page
content and one click on it, will leads the visor o your link,

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BEFOR
With this format your ad will be a dynamic ad placement, which it will expands throw the page and
shows your ad on the same advertiser page.
IN-FEED formats: EXPAND
AFTER

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PUBLI-EDITO formats: IMMERSIVE
This format is very preferred by our publishers, it’s a smart native ads format which allow the visitor to
open the ads on the separated page of the same website.
Yourwebsite.comartical-name Yourwebsite.comartical-nameadvertisment
X1
Click
What do community health centers mean to
American and how they manage

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Data  Native
One of the biggest challenges that marketers face when designing a native ad campaign is ideation: choose the
wrong topic, and your entire strategy will flop. Instead of relying on guesswork, use the data that you’re already
collecting to better align your advertisers with their target audiences. here the data that is available to you about
the visitor will be used for targeting the audition with the right topics you visitors are interested in which increase
the quality of the ads

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Data  Native
100% matching expectation
There’s a common misperception among marketers that digital media
buys should yield a 100 percent matching rate, and that anything that
falls short of that goal is likely the result of poor quality data. The
reality is more complicated.
Variables
 Location – city, country, region
 Device – iPhone, iPad, Android phone/tablet, Windows, Mac, Linux
 Search keywords – did they arrive while searching for shoes or shirts?
 Visitor frequency – First , second, third, fifth time visitor?
 Date and time of day, proximity to payday
 Referring URL – where did they come from?
 Customer history – have bought before, what, how much did it cost?
 Sessions behavior – navigation clicks, page views

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Middle East
Facebook
94%
Twitter
52%
Instagram
46%
Google+
6%
E-commerce Status
236,137,235
Access the
internet
71%
Say convenient payment
facilities are critical when
shopping online
54%
Say they prefer to shop from
local website as opposed to
foreign website
90%
Use the internet from
their mobile phone
35%
Access e-commerce
website
44%
made a purchase
online in the last
three months
Social Status

17. Lead your way for Online Advertising
Digital Access Network
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Advertisers

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Publishers

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Our Publishers origin %
82%
Middle east
11%
USA
5.5%
North Africa
1.5%
Europe

21. Lead your way for Online Advertising
Thank You!+216 31327327
+973 16195003
+33 170615462
+216 71885529
adsmena@digitalaccess.me
G-D-Flex - G043B
THUB - DUbai Silicon Oasis
Dubai, United Arab Emirates
www.digitalaccess.me
www.innonative.me
/company/digital-access-fz-lle
Social
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