3. Sula Wine Introduction
Founder: Rajeev Samant
Sula Vineyard located in Nashik, Maharashtra, India.
Sula Wines was the valley's first commercial winery.
The first Sula wines, released in 2000.
Be widely acclaimed as India’s best white wines.
In 2003, release first Zinfandel Rose Wine in India.
In 2005, release fist dessert wine in India.
… ….
4. Challenges
No specialized knowledge for
growing grapes
Technology Business Process Marketing
1. Difficult to store
2. Equipment is expensive
1. No license was approved
by government for 15
years
2. No bank was will to lend
3. High tax
Product
No national wine
distributors in India
Sell Sula and spread
consumer awareness
about the product and the
brand
5. Opportunities
The land of Nasik was suitable to grow grape1
2 There are a large number of rural population in Nasik
3 The wine industry in India was almost non-existent
4 High-potential for India wine market
6. Innovation
1. Returned to California to
meet a few professors
2. Kerry Damsky, an expert
winemaker, became his
partner
Technology Business Process Marketing
1. Constructed the first
refrigerated stainless steel
winery in India
2. Used second-hand
equipment to cost down
and only first-hand
equipment to produce
world-class wine
1. A bank finally agreed to
provide $1.5 million
2. Obtained winemaking license
3. Slashed taxes
Product
1. Brand building
2. Build up distribution
network
3. Become international
wine and spirit
manufactures’
exclusive importers
1. Variety Wine product
2. High Quality
8. Other Suggestions
1, International
Standard &
Quality
2, Affordable Price
1, Online Business
1, Ethical
2, Healthy Drink
3, Wine Culture
1, Publicity
2, Social Media
Marketing
