This document summarizes a workshop on transformative corporate social responsibility (CSR) hosted by Shell. The workshop explored aligning the concepts of CSR 2.0 and Theory U to create profound innovation and change in CSR. CSR 2.0 redefines the purpose of business to serve human dignity and the earth, while Theory U provides a process for profound change through collective awareness and action. The workshop concluded that Theory U could help progress CSR to a systemic level by fostering new dialogue and exploring its principles of interconnectedness through shared learning experiences.
Wa learning event transformative csr 17 january 2013 the hague zijn werkt! ja van lawick
1. Learning Event
Transformative CSR
17 January 2013
Kindly hosted by Shell, HQ The Hague
Open-access Workshop Organised by Zijn Werkt!
Welcome!
Thank you Shell!
Copyright
Zijn Werkt!
JA van Lawick
2013
2. International Consultancy for
Creating Sustainable Organisations | Team Performance
Purpose | Engagement | Performance
Core Services:
Process consulting & programme development
Team and leadership coaching
Customised team training
Open-access workshops to learn, share and network
Lecture
www.zijnwerkt.nl
jeroen@zijnwerkt.nl
@jeroenvanlawick
+ 31 (0) 6 180 22033
4. Why are we here ?
Share & Learn & Network
based on paper on
Transformative
Corporate Sustainability & Responsibility
5. References:
Theory U and CSR 2.0: Aligment of two
conceptual approaches to create profound
innovation and transformative change in
corporate sustainability and responsibility.
Jeroen A. van Lawick van Pabst, Wayne Visser
a Process Consultant and Program Developer for profound innovation & CSR at Zijn Werkt!, The Netherlands; jeroen@zijnwerkt.nl
b Founder & Director, CSR International and Kaleidoscope Futures, Senior Associate, Cambridge University, UK; wayne@csrinternational.org
Link to paper: http://papers.ssrn.com/sol3/papers.cfm?abstract_id=2009341
6. CSR 2.0
• Compelling vision on a new role of
business in society.
• Transformative: Business perspective: From
isolation to relation.
• Systemic: Redefine purpose of business:
products and services in service of human
dignity and earth’s integrity. (means/end).
• Moving through ages and stages.
• Innovative: 5 Principles: creativity, scalability,
responsiveness, glocality, circularity.
Source: Link to paper: http://papers.ssrn.com/sol3/papers.cfm?abstract_id=2009341
7. Link: Wayne explains the ages and stages of CSR.
CSR and
Business
merge
Source: CSR International
8. Current CSR (1.0) curses:
incremental, periferal, uneconomic.
CSR restricted to big companies
and not intergrated within companies.
€?
Markets’ short term view
still favour companies that
externalise costs.
No match with the scale
& urgency of the problems.
Source: CSR International
9. Age of responsability
• What is my offer’s impact on society
and earth?
• Am I part of the problem or of the
solution?
• Pragmatic dreamers;
• Reconcile reality with ideal
• Move Beyond “neutral”-impact:
• e.g. “love-neutral relationship?”
11. Theory U
• Approach for profound innovation & change: e.g. CSR 2.0 ?
• Theory of awareness: Quality of attention given determines
quality of outcomes; awareness of my interconnectedness
with surrounding, myself and of emerging future
possibilities.
• Learn from the emerging future, needed when past solution
do not work anymore.
• What is actually trying to get through?
• Proces in 5 key movements. Collective language & shared
experience, enabling breakthrough.
• Gaining interest and application. Foundation Presencing
Institute (Boston)
Source: Theory U
Presencing Institute.
12. Theory U & CSR 2.0: alignment
Scalability
Responsiveness
Glocality Circularity
Creativity
Copyright
JA van Lawick and W Visser
2012
Source: Link to paper: http://papers.ssrn.com/sol3/papers.cfm?abstract_id=2009341
15. ‘Next level’- CSR: We are but one system!
Copyright
Zijn Werkt!
JA van Lawick
2013
16. ‘Next level’- CSR: Limitations to Growth.
+
Need for change in
mindset & behaviour:
From economic growth
Copyright to progress.
Zijn Werkt!
JA van Lawick
2013
17. ‘Next-level’- CSR:
Redefine purpose of business.
Sustainability
CSR 1.0
Society
Business (€)
& Earth
Responsible Sustainable
Business (value) Society
= CSR 2.0 & Earth
Copyright
Zijn Werkt!
JA van Lawick
2013
18. Moving to CSR 2.0: How to?
• Met with Cynicism, Apathy: ‘need for tools’.
• Need for Profound Practicality; align do-be.
• See the external whole; suspend judgement.
• See interior; connect to the heart; openness.
Can we find suitable approaches and
processes to help make a transition to
CSR 2.0 ?
Source: Link to paper: http://papers.ssrn.com/sol3/papers.cfm?abstract_id=2009341
19. Conclusions & Next Steps (See references; article by JA van Lawick, W Visser)
• We believe in the potential of Theory U to
progress CSR to a systemic level.
• Approach to profound change.
• Focus on interconnectedness with the world and
ourselves: essence of sustainability.
• Fosters new dialogue among all stakeholders.
• By going through the ‘U’, we can explore, internalize
and implement the core principles of CSR 2.0.
• Next-steps:
• We are inviting partners/parties to work
collaboratively in developing this path of learning and
transfomation, so much needed in today’s world.
Source: Link to paper: http://papers.ssrn.com/sol3/papers.cfm?abstract_id=2009341
