A Crisis Management System in Burmese (Myanmar). For better understanding of Myanmar People. Especially the uprising next generation of Digital Marketeers.
All the credits goes to the inspirational Marketeer; Jay Baer.
9. မီးကို ေရနဲ႔ ၿငွိမ္းသတ္ပါ။
Kashi Crisis
Kellogg’s failed on this point in April, 2012 during a Facebook-fueled crisis about the soy ingredients of their Kashi
brand. Kashi responded to the crisis with a YouTube video, which got no traction whatsoever. A live, streaming video
response on their Facebook page would have been a much better balm.
13. CRISIS FAQ လုပ္ပါ။
Crisis FAQ မွာ ပါသင္႔တာေတြ
• Acknowledgement of the crisis
• Details about the occurrence
• Photos or videos, if available
• How the company found out
• Who was alerted, when, and how
• Specific actions taken in response
• Real or potential effects
• Steps taken to prevent future occurrence
• Contact information for real people at the company
16. Penn State University used their
Facebook wall as a pressure relief
valve during the height of the Jerry
Sandusky scandal, allowing
hundreds of angry comments to be
posted. But, because it was on their
Facebook page, they could see,
find, moderate (as necessary), and
answer back. Smart.
ထြက္ေပါက္ေပးပါ။