Classical e business plan outline

1. Entrepreneurship Business Plan
Outline
Ziya G. Boyacigiller
This presentation was created and given by Ziya
Boyacigiller who was leading Angel Investor and a loved
mentor to many young entrepreneurs in Turkey. We have
shared it on the web for everyone’s benefit. It is free to
use but please cite Ziya Boyacigiller as the source when
you use any part of this presentation. For more about
Ziya Boyacigiller’s contributions to the start-up Ecosystem
of Turkey, please go to www.ziyaboyacigiller.com

2. SU Girisimcilik Kulubu - Is Plani - 2003-12-10 2Copyright © 2003 Ziya G. Boyacigiller
List of Typical Information Included in
a Business Plan
1. The Business:
 Company's business (industry)
 Vision/Mission
 Strategy (concept)
2. The Market (is it worth it?):
 Historic and projected TAM/SAM/SOM.
 Market trends/drivers, growth rate.
 Pain & consequences (opportunity)
3. Product Offering (can you do it?):
 Product description (solution to pain)
 Product differentiation (positioning)
 Pricing model / Profit Model(s)
 Development schedule and launch
date(s) (why now?)
 Partnerships/Alliances (whole product)
 Product Road Map
4. Competition (can you win?):
 Key competitors.
 Competitive advantages (5
Forces/Strategic Position)
 Barriers to entry.
 Go to market strategy
5. Distribution:
 Key customer (1st customer) scenarios
 Customer acquisition strategy (customer
acquisition cost)
 Sales channels (Quadrant Solution)
 Partnerships
6. Management Team:
 Roles and responsibilities (why you?).
 Background of team members.
 Board composition.
7. Financials:
 Historic and forecasted P&L (first year by
quarters). Projected cash flow (first year by
quarters).
 Current balance sheet.
 Projected head count by functional area
(G&A, sales, marketing, product
development).
 Capitalization schedule (Cap Table)
8. The Deal:
 Amount to be raised.
 Anticipated valuation.
 Timing.
 Use of proceeds.
 Close (why them?)
Modified from Venture Capital Due Diligence, J.J. Camp