LoGo4Glass is a Google Glass application that can make your shopping experience simpler. Just take a picture of a logo, perhaps your friend’s brand new shoes, and have the ability to locate a store to purchase these stylish shoes, make your purchase right then and there, or add it to your wish list.

1. LoGo4Glass
#LoGo4Glass
Developed by NewhouseSM4

2. WELCOME
TO THE NEXT LEVEL
OF CONSUMER
EXPERIENCE.
#LoGo4Glass

3. LoGo4Glass is a Google Glass
application that can make your
shopping experience simpler.
Just take a picture of a logo, perhaps your
friend’s brand new shoes, and have the
ability to locate a store to purchase these
stylish shoes, make your purchase right then
and there, or add it to your wish list.
#LoGo4Glass

4. OPPORTUNITY
Consumer:
• Instantaneous brand information
• Convenient purchasing capabilities
• Ability to catalog favorites for a later date
Brand:
• Stronger connection between consumer & brand
• Emphasis on consumers wants
• In touch with consumers whenever and wherever
#LoGo4Glass

5. OPPORTUNITY
83.5%
of respondents
tend to instantly
recognize logos
(According to NewhouseSM4 2013 Survey)
#LoGo4Glass

6. DEMO
#LoGo4Glass

7. DEMO
#LoGo4Glass

8. DEMO
#LoGo4Glass

9. DEMO
#LoGo4Glass

10. DEMO
#LoGo4Glass

11. COMPETITIVE EDGE
1. Personalized Searches
Customized to each user’s interests
2. User friendly
3. Convenient
#LoGo4Glass

12. COMPETITION
Amazon
Microsoft Tag
Quick Scan
RL Classic
#LoGo4Glass

13. TARGET MARKET
Millennials
• 18-29 years old
• 77 million
• Larger than baby boomer-Generation
• 3 times the size of Generation X
• Purchasing power on the rise
Avid technology users, need instantaneous content,
constant innovators
#LoGo4Glass

14. TARGET MARKET
75%
of millennials use
Smartphone apps
for more than 1 hour a
day
(According to NewhouseSM4 2013 Survey)
#LoGo4Glass

15. SALES & MARKETING
Option 1:
Option 2:
• Free Download
• Sell
LoGo4Glass
to Google
• LoGo4Glass will
receive 5% of
purchases
#LoGo4Glass

16. SOCIAL MEDIA
Engage with
customers
on popular
social media
platforms
@LoGo4Glass
LoGo4Glass
+LoGo4Glass
LoGo4Glass
#LoGo4Glass

17. LOOKING FORWARD
• Feature Brands/Sponsorships
• Incentives
• Student Brand Representatives
The new, instantaneous
way to shop!
#LoGo4Glass

18. LoGo4Glass
With any questions, contact us via
#LoGo4Glass