1. RISE ABOVE THE EXPECTED
A Look into the Future of the Smart Car Era

2. The Electro Revolution
It started 15 years ago, now this is where we are.
75%
79% 80%
100%
50%
According to Marie McGehee4, 14
automakers control 80% of the global car
market—each one has a connected car
strategy.
Connected Car Strategy
According to a 2010 study1 by the
National Highway Traffic Safety
Administration, vehicular communication
systems could help avoid 79% of all
traffic incidences. Driverless cars are here
to save us! Check out Google’s2.
Safety
The 19 trillion dollar3 IoT opportunity
is the contemporary gold rush. The
automotive segment is growing
50% per year, 10 times more than
the unconnected car branch.
Industry Growth
By 2020, BI Intelligence estimates5
that 75% of cars shipped globally
will have the necessary hardware
to allow people to stream music,
look up movie times, be alerted
with weather and traffic
conditions, etc. Check out this
infographic6 to learn more.
Fast Development
Now is 100% the right time to get involved
in this industry. Soon we will see how Apple
and Android got involved.
Timing

3. Advanced Driver Assistance Systems (ADAS)
Due to advanced driver assistance systems (ADAS), cars will become much safer and more efficient as they grow
increasingly aware-of and react-to the surrounding driving environment and conditions.
01
02
03
Adaptive cruise control, blind spot monitoring, lane-departure
warning, night vision, lane-keeping assist and collision warning
systems with automatic steering and braking intervention
Features
Designed to prevent accidents by taking partial control of car’s
movements.
Predictive
“These automated safe systems are paving the way for tomorrow’s
fully autonomous cars.” –Freescale7
Future

4. Context Awareness in 4 Steps
01 02 03 04
A good computer system that is able to sync
contextual-activities measures of the
sensors and their intercommunication is
needed.
Syncing Contextual-Activities Measures
Integrating technologies into an embedded
control unit (ECU), with its own computer
software would complicate the process, so
we need Open Source Techs.
Embedded Control Unit (ECU)
A centralized approach and an open
source framework is key. Systems are
becoming more complex and even more
technologies are going to be developed.
Open Source Framework
On one hand, they act as a funnel with a
common approach that a developer would
love. On the other hand, their flexibility lets
different vendors provide information that is
consumable by any driving controller.
Open Source Techs

5. Android Auto vs. Apple CarPlay
If CarPlay supports on Apple’s native messaging
application, it will fall behind Android Auto.
Apple CarPlay
Android Auto features full support for integrating third-part
messaging applications like Hangout, WhatsApp, Skype,
and more. For absolute breadth of apps, Google takes the
lead without a hitch.
Andoid Auto
A Connected Auto Challenge

6. Shifting Gears
Atooma’s Role
Atooma Enters
Now is the time to enter the
IoT scene and Atooma
developed a technology that
would be the key enabler.
Where We Look
We look toward a future
where the car puts in all the
important information,
automates it and leaves the
driver to just turn the steering
wheel.
The Benefits
Automating information
provides major benefits of
safety and pleasure to the
automobilist and useful
customizable sets of data.
The Goal
The goal is to peel off all the
annoying and unnecessary
parts of the driving
experience turn it back into
its essence: the travel and
its charm.

7. Objectives
How We Aim to Help Automotive Related Businesses
Objective One:
Suggest a preset of
use cases (email,
weather alert, etc.) that
involve the driver’s
objects and apps in this
keep-on-synchronizing
process to
accommodate daily
needs.
1
Objective Two:
Bring context and
object awareness to
inanimate objects, with
intelligent reactions
and suggestions
based on the driver’s
needs or routines.
2

8. RELAX. LET ATOOMA DO IT.
LOW FUEL LEVEL
Did a sensor revel that the fuel level is low?
This information will be taken and sent to the
navigation system, which will instantly display the
closest gas stations.
LUNCH TIME
There’s a nice restaurant that cooks the car
owner’s favorite dish just around the corner.
Suddenly, a notification appears.
BREAKING NEWS
What to know the breaking news while driving to
work? Hear it read directly from the car speakers
from the driver’s favorite agency feed.
Atooma takes sensors, collects their live data, analyzes them
and consequently reacts in a smart and useful way. Give it a try.

9. Not Just For Consumers
We Talk Business Too.
INTEGRATION
With more than 80 sensors, devices , and apps on mobile
and wearable devices.
READY TO USE
Vertical smart actions based on two years of data from the
app.
SUGGESTION ENGINE API
To deliver intelligent smart actions
WHITE LABEL INTEGRATION
For partners (automotive, brands, device manufacturers)

10. RISE ABOVE THE EXPECTED
Connect with us.

11. The Connected Car Report: Forecasts,
competing technologies, and leading
manufacturers
10 Hot Connected Car Trends for 2015 and
Beyond
Advanced Driver Assistant Systems
(ADAS)
Ford Showcasing Vehicle-to-Vehicle
Communication for Crash Avoidance
Google Starts Driving Driverless Cars
in Austin
The Internet of Everything – A $19
Trillion Dollar Opportunity
5 Connected Car Trends to Watch in
2015
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