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Experience Athens in a tailor-made
proposal city break just for you!
AthensBreak
Value proposition
Business Value
• We are offering a promotion of your business,
building awareness around Europe, aiming to your
business in the amount you can afford on a year-
time basis.
• Creating an online profile in our platform with low
costs, you have access to a wide range of potential
customers
Tourist Value
• Do not waste your time and money to find your
perfect city break visit. You do not have to feel lost
in a foreign city, just submit your preferences and
we will create a tailor made program for your
Athens City Break for free.
The problem
• Business Pains
Decreased income in winter period
High cost of advertising
No time to promote their own businesses
- they are doing almost everything by
themselves
• Travelers Pains
No time to waste in searching
No proper info for places to visit
according preferences
The solution
• We bring together, through our
platform, Businesses and City
Breakers
• We encourage city break all year
long
• We create tailor made user profiles &
Athens-experience packages
Market
1 out of 2
tourists in Athens
are Europeanmore than
3,3 million,
tourists in Athens in 2014
tourists stay in Athens
3-4 days
531.039
small businesses in
Greece
Business Model
• 1st
step: Free access to users, to
create a community.
• 2nd
step: Free input for businesses
to have choices to suggest to our
users
• 3rd
step : Charge by click when our
user selects to see a business’s
profile (interest to visit)
Competition
Our difference:
• Orientated on city break not just
vacation
• Perfectly tailor made per user
• Free for users - innovative business
model
Marketing strategy
Viral marketing
Content Marketing
Social and display Ads
Trade Shows
Pre-events
Community Building
Existing platforms
Traction
Measurements
• Research
• Site beta version
• Social media impact
Needs
Within the next 3 months we need to:
• Create the official platform = 10.000,00 €
•Run a social media campaign = 1.000,00 €
Team
Gatsapostoli Zoe -
Customer Service
Thank you!
Tsirigotis
Christos
Sales
Michalitsianou
Marianna
Marketing
Lamprou
Sofia
Sales
Koutsoukou
Georgia
Customer Service
Kavvatha
Panagiota
Marketing
Zagkas
Dionisis
Customer
Service
athens-break.launchrock.com

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Start up final presentation Athens Break - City Break

  • 1. Experience Athens in a tailor-made proposal city break just for you! AthensBreak
  • 2. Value proposition Business Value • We are offering a promotion of your business, building awareness around Europe, aiming to your business in the amount you can afford on a year- time basis. • Creating an online profile in our platform with low costs, you have access to a wide range of potential customers Tourist Value • Do not waste your time and money to find your perfect city break visit. You do not have to feel lost in a foreign city, just submit your preferences and we will create a tailor made program for your Athens City Break for free.
  • 3. The problem • Business Pains Decreased income in winter period High cost of advertising No time to promote their own businesses - they are doing almost everything by themselves • Travelers Pains No time to waste in searching No proper info for places to visit according preferences
  • 4. The solution • We bring together, through our platform, Businesses and City Breakers • We encourage city break all year long • We create tailor made user profiles & Athens-experience packages
  • 5. Market 1 out of 2 tourists in Athens are Europeanmore than 3,3 million, tourists in Athens in 2014 tourists stay in Athens 3-4 days 531.039 small businesses in Greece
  • 6. Business Model • 1st step: Free access to users, to create a community. • 2nd step: Free input for businesses to have choices to suggest to our users • 3rd step : Charge by click when our user selects to see a business’s profile (interest to visit)
  • 7. Competition Our difference: • Orientated on city break not just vacation • Perfectly tailor made per user • Free for users - innovative business model
  • 8. Marketing strategy Viral marketing Content Marketing Social and display Ads Trade Shows Pre-events Community Building Existing platforms
  • 9. Traction Measurements • Research • Site beta version • Social media impact
  • 10. Needs Within the next 3 months we need to: • Create the official platform = 10.000,00 € •Run a social media campaign = 1.000,00 €
  • 11. Team Gatsapostoli Zoe - Customer Service Thank you! Tsirigotis Christos Sales Michalitsianou Marianna Marketing Lamprou Sofia Sales Koutsoukou Georgia Customer Service Kavvatha Panagiota Marketing Zagkas Dionisis Customer Service athens-break.launchrock.com