5. Social Media & The Mining Industry
• Conserva?ve; risk averse
• Regulated public par?cipa?on processes
Mining Industry • Nega?ve legacy
• Free informa?on & collabora?on
Social
• Foster networks
• Open plaRorms (opinions accepted) Media/Web 2.0
6. Use of Social Media (2009‐ 2010)
Web 2.0 Tools Currently Being Used
Other
9%
Blogs
LinkedIn 24%
11%
Flickr
6%
Wikis
YouTube 6%
7%
Facebook
Twitter
20%
17%
8. Case Study 1
Recruitment using Facebook
• Uses:
• Listen to concerns and ques?ons
• Promote ac?ve hiring campaigns and current posi?ons
• Answer ques?ons from poten?al future employees
• Engage current employees to promote company
• Show video and images of work sites, jobs and employees
• Promote presence at events and career fairs
• Allow sharing of informa?on (viral effect)
11. Case Study 2
Investor Rela?ons using TwiGer
• Uses:
• Listen to commentary from financial blogs
• Elicit ques?ons prior to quarterly report calls
• Share industry news
• Link to analyst reports, trade info and resources
• Share answers to general ques?ons and comments
• Live videos or Twee?ng from mee?ngs and conferences
and share images from mines and mee?ngs
• Promote brand
12. Investor Rela?ons on TwiGer
• Q4 Websystems Report from 2011 indicated:
• Increasingly, professional investors follow one
another on TwiGer and StockTwits
• 3/5 financial bloggers use TwiGer for primary
source of news
• The natural resources leads for highest
percentage of adopters using TwiGer to share
investor‐related material
15. Case Study 3
Community Mobiliza?on using Social Media
• Uses:
• Listen to concerns and share ideas
• Raise awareness about issues through opinion,
documenta?on, videos and images
• Engage community in debate, discussion and reflec?on
• Disseminate news, images and reports
• Protest and voice opposi?on
• Organize events
• Recruitment
• Drive traffic to sites with pe??ons, branded materials, etc..
21. Conclusions in a “Tweet”
Web 2.0 is the canary
outside of the mine,
whose tweets alert
the industry to
possible dangers,
and whose presence
helps feather the
nest.