An overview of how and what India ordered food online in 2015. These delicious insights are powered by 1 Million+ online orders placed on Zomato over the last 8 months.
5. PAYMENT METHODS
India has primarily been a CoD market, but the
share of online payments is increasing steadily
Dec
CASH ON
DELIVERY 70%
NET
BANKING
16%
WALLET 10%
CARD
4%
Sep
80%
12%
5%
3%
6. DISCOUNT VS. RETENTION
Deep discounting does not build brand loyalty
5 1 1
38%
43%
>30%
OFF
20-25%
OFF
10-15%
OFF
14%
NUMBER OF
WEEKENDS
DISCOUNTS
OFFERED
RETENTION RATE
OVER SIX WEEKS
7. DELIVERY EXPERIENCE
3.5
4
SEPJUN JUL AUG DECOCT NOV
USER RATING
(SCALE OF 1-5)
Improvement of end-user delivery experience
by restaurants and logistics partners
8. INTERESTING FACTS
SINGLE HIGHEST VALUE ORDER:
INR 21,500
MOST FREQUENTLY ORDERED ITEMS:
Chicken Biryani, Burger, Butter Chicken,
Pizza, Hakka Noodles
FAVOURITE CUISINES:
North Indian, Chinese, Italian,
South Indian, Health Food