Earlier a number of businesses have quickly jumped on top of the search engine ranking by creating quality content and stuffing them with keywords. But these procedures have resulted in a number of unwanted and unreadable content. Over the years, Google has resolved these issues with the help of Panda and Penguin. These algorithms have helped several businesses to avoid the consequences of penalization.

1. Rethink Your SEO Approach
For 2017

2. Is SEO dead? Maybe you would have also heard this whisper in the online
marketing community. But the truth is that you need to believe that these
rumours are far away from truth and SEO will always be effective as long
as there is a need for online content.

3. Earlier a number of businesses have quickly jumped on top of the search
engine ranking by creating quality content and stuffing them with
keywords. But these procedures have resulted in a number of unwanted
and unreadable content. Over the years, Google has resolved these
issues with the help of Panda and Penguin. These algorithms have helped
several businesses to avoid the consequences of penalization.

4. Follow the old principle of quality, not quantity
Don't you remember the thumb rule of SEO? SEO matters quality over
quantity. The content quality should be more informative around a
particular niche.

5. Are you aware of the Hummingbird search algorithm? Yes, it is the latest
search algorithm. Nowadays with more people looking out for mobile
platforms, users are more likely to use full grammatically correct sentences.
Therefore the latest algorithm will help people understand the meaning of
each individual word. All you need to address the questions of people is to
create high-quality content.

6. Like, Comment and Share do works!
The period of keywords has got finished; nowadays it's more about creating a
strong social media presence. Make sure that the content you created has
been uploaded on every social media platform.
Every social media channel has their demographics and target audience.
Among a lot of social media channels, Facebook is the most successful social
network which leaves behind every other in this long run. LinkedIn is more
useful for B2B interactions whereas Pinterest is better used for companies that
sell physical products.

7. Remember the golden rule- a content with a high social media presence has
better chances of getting a better rank in the search engines. In the other
way, the content can be declared as a major source of backlinks with the
help of article directories and posts.

8. Practice Cross Checking
Always keep an eye on work of SEO tactics with help of several tools
such as Google Tool Analytics. It will definitely help you to drive traffic
and analyse site errors. Moreover, these tools can be used to improve
the site's crawl ability, sitemap indexing, penalties and a lot more.

9. Contrary to a number of rumours, SEO is not dead and had evolved into a
new platform with full utilization of social media and informative content.