New age organizations cannot even think about promoting and selling their products and services without digital marketing. Large, medium and small companies have seen a lot of traction with this mode of marketing in 2016 and the trend will very well continue into 2017 as well. Here are some of the top Digital Marketing trends to take into account in the next year and beyond. For more info please see the full PPT.

2. Here are some of the top Digital Marketing trends to take into account in the
next year and beyond.
New age organizations cannot even think about promoting and selling their
products and services without digital marketing. Large, medium and small
companies have seen a lot of traction with this mode of marketing in 2016
and the trend will very well continue into 2017 as well.

3. Trend 1: Use the power of the Good Content
In Digital Marketing content is one of the most important aspects. By
writing a well-defined and user-friendly and quality content and building a
solid content marketing strategy, you can make your competition one step
ahead of your competitors.

4. Trend 2: Social Media is a great platform
Gaining good traffic in different social networking sites i.e. LinkedIn, Google
plus, Twitter, YouTube etc., helps to get rank in different search engine sites.
The scope and ability to engage the audience have made social media a highly
sought after digital marketing tool. Although people demand social media as
a channel for more mediated experiences, in 2017 social media will not only
increase traffic for marketers but will also provide opportunities to improve
conversion rates.

5. Trend 3: The mobile technology is the new digital era.
In the modern age of the Digital world, mobile has a mobile
technology has forever changed how consumers shop,
indulge and fascinate information. Vendors will focus on
further narrowing the gap between PCs and phones. Building
brilliant mobile UX and seamless experience through devices
will be the key trick, which will help more mobile clients
driven to convert without switching to the desktop.
Mobile optimization will be a top priority for digital
marketers by 2017.

6. Trend 4: wearable technology and smart devices are in
the boom
The wearable technology market and the smart device market are growing
rapidly. Wearables arise in many forms, it can be watched like wristbands
that work like GPS devices or can be helmets that cover the employee's field
of vision with valuable information.
This will create new opportunities
for digital marketing, including
smarter and more robust
customer data collection and
greater understanding of user
interaction, narrowing the line
between "online" marketing and
"real" marketing.

7. Trend 5: Internet of Things (IoT) in marketing applications
IoT is one of the most important marketing technology applications in recent
years, but it is of more relevance to device manufacturers and retailers,
making it relatively high in this ranking of priorities. IoT is a crucial digital
marketing tool as it generates a lot of precise high-quality data. It also records
transaction details and customer preferences. It clearly shows that in 2017 it
will be instrumental in online marketing.

8. Trend 6: Online video ads add a plus point
Online video advertising is nothing new; retailers have been banking on
some form of online video content at present. Simply by combining this
trend with the new technique like shoppable video and personal online
video, vendors will drive even more growth back in ahead.

9. Conclusion:
These trends indicate that marketers cannot do away with digital marketing
at any cost and over time will increase in value. Marketing strategies can be
modified, but it is definitely here to stay for a long time.