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The Open Auction for Facebook Apps
How Does Zuckerbid Work?




             5 Days 12 Hours 35 Minutes

Developer                                        App Buyer
           Zuckerbid is an open auction where
     developers can list their Facebook apps for sale.
What’s Considered a “Facebook App”

             A Definition
What’s Considered a Facebook App?

                           Our Test:
If Facebook died tomorrow, would your app still work?




    If your app would also die, or at least be mortally wounded, it’s
                       probably a Facebook app.
Facebook’s Definition
Facebook lists 3 types of apps that are eligible to be listed in the app center:


1) It works on Facebook.com in a canvas page

2) It’s a native mobile app built for iOS or Android but uses
   Single Sign On (SSO)

3) It’s a mobile web app or website that uses Facebook Login
   and has an immediately personalized logged-in experience
Canvas Apps
1) Works on Facebook.com in a canvas page

                                            • Never have to leave
                                              Facebook.com to
                                              use the app.

                                            • App loads on a
                                              “canvas” area
                                              designated within
                                              Facebook through
                                              an iframe.

                                            • A Popular choice for
                                              games
iOS/Android Platforms
2) A native mobile app built for iOS or Android but uses Single
Sign On (SSO)

                                          • The app is built
                                            native to iOS or
                                            Android platforms

                                          • New users sign
                                            up/login using their
                                            Facebook identity

                                          • Single Sign On (SSO)
                                            gives the app access
                                            to the user’s
                                            Facebook profile
                                            information and the
                                            social graph
iOS/Android Platforms
3) A mobile web app or website that uses Facebook Login and
has an immediately personalized logged-in experience

                                             • Mobile web apps
                                               that are built with
                                               responsive design
                                               and mobile-friendly
                                               markup like HTML5

                                             • Websites that use
                                               FB login and have an
                                               experience built
                                               around the
                                               Facebook
                                               integration
What’s The Big Deal With
   Facebook Apps?
     An Explosive Market
Y U THINK FACEBOOK
APPS SUCH A BIG DEAL?!?




  • As of April 2012, there are over 9
    million Facebook apps
  • Collectively, they generate
    $BILLIONS for developers each year
  • There is no way for these
    developers to sell their app like a
    business
  • Zuckerbid gives developers an exit
    strategy for their Facebook apps
Signs of a Market That’s Heating Up
There is a growing number of startups that have
    used the Facebook platform to achieve
astonishing results for their app in record time.

 They are like tremors before the earthquake…
Tremor: Zynga
                       • Social gaming company built on Facebook’s
                         open graph
                       • Grew to over 2,000 employees within 4 years
                         of its inception
                       • $1.16B of revenue in 2011
                       • Acquired 14 other companies to date and has
                         expanded operations internationally
                       • Has given over $6mm to charitable causes



Within 4 years, Zynga started booking revenue in the
billions. They account for over 15% of Facebook’s total
revenue.
Tremor: BranchOut
     • Attracted 30 million users in less than
       two years
     • Raised $50mm in venture capital
     • Full-time staff of 45 and growing
     • Multiple non-advertising dependent
       revenue streams, including a unique
       tool for recruiters


     With astronomical growth, three rounds of
     funding, and alliances with players like
     CareerBuilder, BranchOut shows promise for
     entrepreneurs seeking to build a legitimate
     business on the Facebook platform.
Tremor: SocialCam

                        • Sought to become the “Instagram for
                          video”
                        • 20 million monthly active users within
                          the first year
                        • Acquired by Autodesk for $60mm within
                          18 months of its launch




Socialcam demonstrates the potential for accelerated growth
by leveraging the power of viral user acquisition on the
Facebook platform.
What is the lesson here?




Facebook apps are not just annoying games
that waste time; they are growing into
legitimate, value-producing businesses.
Recent Events That Have Raised
          The Stakes
       Increasing App Value
Recent Events That Raised The Stakes
• May 2012: Facebook App Center was released

• June 2012: Facebook Announces they’ll phase
  out their credit system and replace it with credit
  card billing for in-app purchases

• July 2012: Facebook introduces new
  monetization opportunities for developers,
  including subscription payments.
The Facebook App Center
   In May 2012, Facebook started the App Center.

Developers rejoiced. It was like the Zuckerclaus
dumped out pirate chests full of new app users.
The Facebook App Center
Q: Why is the App Center such a big deal?
      A: It’s a massive free distribution channel that can
      catapult apps to success overnight.



• Users browse by category, making apps easier to find.
• Users get customized recommendations for apps
  based on their friends’ activity.
• Rapidly growing apps are listed in the “trending”
  category—AKA free exposure to millions of eyeballs.
• In the first month, has generated 240% more app
  installs for developers.
The Facebook App Center

One more little nugget about the App Center:


                 The App Center will likely attract
                 talented developers who need a
                 distribution channel for their
                 HTML5 mobile apps, since they
                 are not eligible for the Apple or
                 Android stores.
New Monetization Options
 In the summer of 2012, Facebook
 announced 3 new payment features:

1) Developers will be able to sell premium apps, like in
the Apple app store

2) No more in-app purchases using Facebook credits.
Users will make payments using a credit card in their
own currency

3) Developers will be able to sell subscriptions to their
apps. This is perfect for premium content publishers
Let’s Review
• The Facebook app is a proven business model,
  which has gained interest from top venture
  capital firms.

• It’s easier than ever to accelerate user growth
  through free distribution channels like the app
  center.

• Developers can get paid for virtual goods or
  charge subscriptions in every major world
  currency.
The Open Auction for Facebook Apps
     Beta Release in Fall 2012

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Introducing Zuckerbid: The Open Auction for Facebook Apps

  • 1. The Open Auction for Facebook Apps
  • 2. How Does Zuckerbid Work? 5 Days 12 Hours 35 Minutes Developer App Buyer Zuckerbid is an open auction where developers can list their Facebook apps for sale.
  • 3. What’s Considered a “Facebook App” A Definition
  • 4. What’s Considered a Facebook App? Our Test: If Facebook died tomorrow, would your app still work? If your app would also die, or at least be mortally wounded, it’s probably a Facebook app.
  • 5. Facebook’s Definition Facebook lists 3 types of apps that are eligible to be listed in the app center: 1) It works on Facebook.com in a canvas page 2) It’s a native mobile app built for iOS or Android but uses Single Sign On (SSO) 3) It’s a mobile web app or website that uses Facebook Login and has an immediately personalized logged-in experience
  • 6. Canvas Apps 1) Works on Facebook.com in a canvas page • Never have to leave Facebook.com to use the app. • App loads on a “canvas” area designated within Facebook through an iframe. • A Popular choice for games
  • 7. iOS/Android Platforms 2) A native mobile app built for iOS or Android but uses Single Sign On (SSO) • The app is built native to iOS or Android platforms • New users sign up/login using their Facebook identity • Single Sign On (SSO) gives the app access to the user’s Facebook profile information and the social graph
  • 8. iOS/Android Platforms 3) A mobile web app or website that uses Facebook Login and has an immediately personalized logged-in experience • Mobile web apps that are built with responsive design and mobile-friendly markup like HTML5 • Websites that use FB login and have an experience built around the Facebook integration
  • 9. What’s The Big Deal With Facebook Apps? An Explosive Market
  • 10. Y U THINK FACEBOOK APPS SUCH A BIG DEAL?!? • As of April 2012, there are over 9 million Facebook apps • Collectively, they generate $BILLIONS for developers each year • There is no way for these developers to sell their app like a business • Zuckerbid gives developers an exit strategy for their Facebook apps
  • 11. Signs of a Market That’s Heating Up There is a growing number of startups that have used the Facebook platform to achieve astonishing results for their app in record time. They are like tremors before the earthquake…
  • 12. Tremor: Zynga • Social gaming company built on Facebook’s open graph • Grew to over 2,000 employees within 4 years of its inception • $1.16B of revenue in 2011 • Acquired 14 other companies to date and has expanded operations internationally • Has given over $6mm to charitable causes Within 4 years, Zynga started booking revenue in the billions. They account for over 15% of Facebook’s total revenue.
  • 13. Tremor: BranchOut • Attracted 30 million users in less than two years • Raised $50mm in venture capital • Full-time staff of 45 and growing • Multiple non-advertising dependent revenue streams, including a unique tool for recruiters With astronomical growth, three rounds of funding, and alliances with players like CareerBuilder, BranchOut shows promise for entrepreneurs seeking to build a legitimate business on the Facebook platform.
  • 14. Tremor: SocialCam • Sought to become the “Instagram for video” • 20 million monthly active users within the first year • Acquired by Autodesk for $60mm within 18 months of its launch Socialcam demonstrates the potential for accelerated growth by leveraging the power of viral user acquisition on the Facebook platform.
  • 15. What is the lesson here? Facebook apps are not just annoying games that waste time; they are growing into legitimate, value-producing businesses.
  • 16. Recent Events That Have Raised The Stakes Increasing App Value
  • 17. Recent Events That Raised The Stakes • May 2012: Facebook App Center was released • June 2012: Facebook Announces they’ll phase out their credit system and replace it with credit card billing for in-app purchases • July 2012: Facebook introduces new monetization opportunities for developers, including subscription payments.
  • 18. The Facebook App Center In May 2012, Facebook started the App Center. Developers rejoiced. It was like the Zuckerclaus dumped out pirate chests full of new app users.
  • 19. The Facebook App Center Q: Why is the App Center such a big deal? A: It’s a massive free distribution channel that can catapult apps to success overnight. • Users browse by category, making apps easier to find. • Users get customized recommendations for apps based on their friends’ activity. • Rapidly growing apps are listed in the “trending” category—AKA free exposure to millions of eyeballs. • In the first month, has generated 240% more app installs for developers.
  • 20. The Facebook App Center One more little nugget about the App Center: The App Center will likely attract talented developers who need a distribution channel for their HTML5 mobile apps, since they are not eligible for the Apple or Android stores.
  • 21. New Monetization Options In the summer of 2012, Facebook announced 3 new payment features: 1) Developers will be able to sell premium apps, like in the Apple app store 2) No more in-app purchases using Facebook credits. Users will make payments using a credit card in their own currency 3) Developers will be able to sell subscriptions to their apps. This is perfect for premium content publishers
  • 22. Let’s Review • The Facebook app is a proven business model, which has gained interest from top venture capital firms. • It’s easier than ever to accelerate user growth through free distribution channels like the app center. • Developers can get paid for virtual goods or charge subscriptions in every major world currency.
  • 23. The Open Auction for Facebook Apps Beta Release in Fall 2012