Pakistan's Top FM Radio of Pakistan Analysis - Synergyzer Report
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July 2019 Updated Media Miles 3rd Party Report Mera Fm 107.4 Radio formerly known as Samaa Fm 107.4 Published in Synergyzer
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Pakistan's Top FM Radio of Pakistan Analysis - Synergyzer Report
- 1. Top Advertised Networks Karachi, Lahore & Islamabad Top Advertised Channels Karachi Radio Industry Advertisement Tracking Analysis July 2019 The research & analysis is conducted & provided by Samaa FM 107.4 was the most advertised network with 18% share of minutes advertised, followed by Just Music FM 106.2 at 16%. Only those networks that carry the same frequency in each of the 3 cities are included in this infograph. For instance, FM 100 is included since it is available on the same frequency in Karachi, Lahore, and Islamabad, i.e. 100. Samaa FM 107.4 was the highest advertised channel at 15%. % Share of CAT Minutes % Share of CAT Minutes 16% JUST MUSIC FM 106.2 15% CITY FM 89 14% RADIO 1 FM 91 18% SAMAA FM 107.4 11% SUNO PAKISTAN FM 89.4 10% HUMSAFAR FM 94.6 5% MUST FM 103 12% FM 100 PAKISTAN 15% SAMAA FM 107.4 13% JUST MUSIC FM 106.2 12% CITY FM 89 11% RADIO 1 FM 91 10% FM 100 PAKISTAN APNA KARACHI FM 107 HOT FM 105 SUNO PAKISTAN FM 89.4 HAMSAFAR FM 94.6 MUST FM 103 10% 9% 8% 8% 4% TRACKINGSOUNDWAVES Issue 3, 2019 Loading Website New 39
- 2. Issue 3, 2019 Loading Website New 38 Top 10 Advertised Brands Karachi, Lahore & Islamabad Ufone 3G was the top most advertised brand on FM radio in July 2019 at 5%. Top 10 Advertisers Karachi, Lahore & Islamabad Pepsico was the highest advertiser during July 2019 with 6% share. % Share of CAT Minutes % Share of CAT Minutes 5% Ufone 3G 5% J. 4% Royal Fans 4% Food Panda 4% CarFirst 4% Pepsi 3% PTCL Charji 3% Honda CD70 3% Uber 3% NADRA 6% Pepsico 5% PMCL (Jazz) 5% J. Junaid Jamshed 4% Rafiq Engineering Industries 4% R-SC Internet Services Pakistan 4% Augmentech Business Solutions 3% Uber Technology Systems Pakistan 3% 4% Sanofi Aventis Pakistan 3% PTCL NADRA
- 3. Top Advertisements Karachi, Lahore & Islamabad ‘Saath Zindagi Bhar Ka’, an ad of Royal Fans, had a share of 4% CAT minutes in July 2019. % Share of CAT Minutes Top 10 Advertised Categories Karachi, Lahore & Islamabad Digital Products advertised the highest in the month of July 2019 with 12% share, followed by Telecom at 11%. % Share of CAT Minutes 4% Royal Fans Saath Zindagi Bhar Ka 4% CarFirst Sale Your Car 3% J. Festive Collection Vol. 2 3% Naya Pakistan Housing Project 3% Honda CD70 Cash Deposit 3% Uber Pakistan Now Call And Request Ride 2% Zong SIM Revival Offer 2% Zong Activate SIM Offer 2% Mastercard Masterpass QR Payment 3% Pepsi Battle Of The Bands Season 4 Automotive 7% Beverages (Carbonated Soft Drinks) 6% Pharmaceutical 5% Government 4% Hotels & Restaurants 4% Digital Products 12% Telecom 11% Home Appliances 8% Garments 8% Financial Institutions 7% Issue 3, 2019 Loading Website New 39
- 4. Ranking of Advertised Day Parts Karachi, Lahore & Islamabad Evening Drive Time was the highest advertised part of the day followed by Late Evening, i.e. 25% and 21% respectively. % Share of CAT Minutes 25% Evening Drive Time 5 pm 6.59 pm 21% Late Evening 7 pm 8.59 pm 20% Morning Drive Time 7 am 8.59 am 9% House Show/Life Style 9 am 11.59 pm 7% Night Time 9 pm 11.59 pm 9% Afternoon Drive Time 12 pm 1.59 pm 7% Pre – Drive Time 2 pm 4.59 pm About Media Miles Media Miles, formed in 2006, is the pioneer of digitized media tracking in the coun- try. Its highly sophisticated and technical Radio Monitoring system monitors 6 cities and 38 radio stations nation-wide with its patented audio fingerprinting technology, allowing individuals to receive reliable and real-time advertisement tracking reports. Issue 3, 2019 Loading Website New 38