A range of international & Australian statistics that prove an active blogging strategy should be your businesses #1 social media priority. The ideal deck of facts & figures to convince your clients of the benefits of blogging. For the accompanying blog post please read: http://www.bestof3.com.au/bestof3/2011/10/data-says-yes-3-reasons-why-blogging-should-be-your-1-social-media-priority/

1. © 2011 Zuni | All Rights Reserved | Confidential
Data says yes!
Blogging should be
your #1 social
media priority
3 data driven reasons to prove you need an active blogging strategy

2. 1. Blogging trumps other channels in driving sales
2. Blogs are more effective at earning trust
3. Blogging increases web traffic
© 2011 Zuni | All Rights Reserved | Confidential
Here is the proof …

3. © 2011 Zuni | All Rights Reserved | Confidential
Consumers are nearly
twice as likely to
purchase from a blog
than from a brand on
Facebook
Source: Technorati 2010 State of the Blogosphere

4. © 2011 Zuni | All Rights Reserved | Confidential
53% of businesses attributed their
increase in SALES to blogging, a
generous 22% ahead of social media
Source: HubSpot 2011 State of Inbound Marketing Report

5. © 2011 Zuni | All Rights Reserved | Confidential
69% of businesses attributed their
LEAD generation success to blogging,
also 22% ahead of social media
Source: HubSpot 2011 State of Inbound Marketing Report

6. Blog credibility is on the rise
but 46% of consumers trust
traditional media less than
they did 5 years ago
Source: Technorati 2010 State of the Blogosphere
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7. Consumers trust the crowd more
than the brand
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Globally online
product reviews
rank 15% higher as a
source of trust than
product websites.
Source: Nielsen 2010 Global Trust Study

8. © 2011 Zuni | All Rights Reserved | Confidential
Australian blog
readers are
decision makers
& an influential
audience
Source: Nuffnang Blogger Survey 2011
http://www.nuffnang.com.au/blog/2011/07/13/nuffna
ng-australia-blogger-survey-results/

9. 73% of online Australians tap
into other peoples opinions via
social media
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Source: Nielsen 2011 Online Consumer report

10. Over 60% of online Australians
under 50 read online reviews or
blogs
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Australian’s read an average of 6
blogs before making a purchase
decision
Source: Sensis Social Media Report, May 2011

11. Blogging boosts website traffic
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& is awesome for SEO
Source: HubSpot blog
http://blog.hubspot.com/blog/tabid/6307/bid/5014/Study-Shows-
Business-Blogging-Leads-to-55-More-Website-Visitors.aspx

12. Blogging is the most cost effective
lead generator
Source: HubSpot 2011 State of Inbound Marketing Report
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13. 85% of businesses rate their blog
as useful, important or critical
Source: HubSpot 2011 State of Inbound Marketing Report
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14. Australian businesses are seeing
growth in ROI from social media
activities
Source: Nielsen | Community Engine 2011 Social Media Business Benchmarking Study
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Of those who can
quantify their ROI
41% sales / revenue
directly attributed to
their activity

15. No more excuses, enough with the barriers.
The data proves the benefits so …
Get busy blogging!
Image source: http://www.flickr.com/photos/emmanuelfrezzotti/3641356554/
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16. Thank
you
© 2011 Zuni | All Rights Reserved | Confidential
Jacki James
Strategic Planner
Zuni
p 02 9516 5480
e jacki.james@zuni.com.au
zuni.com.au
Follow me @JackiJames