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Introduction to 
Subscription Finance 
Megan Golden, Zuora
We now live in a Subscription 
Economy… 
Potential subscribers on mobile, social, web 
are demanding new consumption models 
- The Economist 2014 
6.8 BILLION 
80% OF CUSTOMERS
and your business is shifting 
from… 
managing products… 
to managing relationships.
Your business model is 
o b s o l e t e . 
Assume this: 
everything you think you know 
about staying competitive 
doesn’t work anymore.
In Subscription Finance 
e v e r y t h i n g i s d i f f e r e n t . 
Academy Guide: 
Introduction to 
Subscription 
Finance 
bit.ly/subintro
Turn your current your model on its head. 
The Basic Equation Behind the 
Subscription Business Model 
bit.ly/subintro
Customers are at the center of 
everything. 
Traditional ERP Systems 
Limit Your Relationships 
bit.ly/subintro
Measurement is everything. 
The Three Metrics That Will 
Keep You Up at Night 
bit.ly/subintro
Learn from those who’ve been 
there. 
Three Strategies for Ongoing 
Success in the Subscription Economy 
bit.ly/subintro
Introduction to Subscription Finance 
bit.ly/subintro 
find this guide & so much more: b i t . l y / su b i n t r o

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The Academy: Introduction to Subscription Finance

  • 1. Introduction to Subscription Finance Megan Golden, Zuora
  • 2. We now live in a Subscription Economy… Potential subscribers on mobile, social, web are demanding new consumption models - The Economist 2014 6.8 BILLION 80% OF CUSTOMERS
  • 3. and your business is shifting from… managing products… to managing relationships.
  • 4. Your business model is o b s o l e t e . Assume this: everything you think you know about staying competitive doesn’t work anymore.
  • 5. In Subscription Finance e v e r y t h i n g i s d i f f e r e n t . Academy Guide: Introduction to Subscription Finance bit.ly/subintro
  • 6. Turn your current your model on its head. The Basic Equation Behind the Subscription Business Model bit.ly/subintro
  • 7. Customers are at the center of everything. Traditional ERP Systems Limit Your Relationships bit.ly/subintro
  • 8. Measurement is everything. The Three Metrics That Will Keep You Up at Night bit.ly/subintro
  • 9. Learn from those who’ve been there. Three Strategies for Ongoing Success in the Subscription Economy bit.ly/subintro
  • 10. Introduction to Subscription Finance bit.ly/subintro find this guide & so much more: b i t . l y / su b i n t r o