1. Love the Virtual
Generating Added-Value for your Attendees,
Sponsors and Associates

2. Agenda
Welcome & Introduction
• Virtual Event Overview
• Evolution of Events
• Trends
• Onstream Media Solutions
•Critical elements to measure success
•Questions & Answers
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3. About Us
Onstream Media Corporation
• Founded in 1993, Publicly traded on the OTC
• Pioneer in the webcasting & virtual event space
• Headquarters in Pompano Beach, FL with offices in NY, NJ, SF &
DC. - Webcast Operations Center
• Over 7000 live events every year
•etouches Partner since 2010
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4. Definition
What is a Virtual Event?
A virtual event is a gathering of
people sharing a common virtual
environment on the web, rather
than meeting in a physical location.
Popular uses of virtual events
include virtual tradeshows, virtual
job fairs, virtual conferences, virtual
sales meetings, and virtual
company-wide gatherings.
Source: Wikipedia
Love the Virtual
• A Large Conference
Call
• Webinar
•Webcast
• Virtual Tradeshow
• Virtual World

5. Poll Question
Does your organization currently conduct Virtual Events
including large conference calls, webinars, webcasts or
virtual tradeshows?
a) Yes, we have been doing this a long time
b) Yes, we just got started
c) No, but would like to
d) No, not interested
Love the Virtual

6. Why Virtual?
Love the Virtual
• Event Marketers are expanding their use of multimedia to drive
attendance pre/post event – repurposing of content
• Encourage participation and identify evangelists in your group
• Online repository of information, available 24 X 7X365
• Monetization – are you leaving $$ on the table?

7. Evolution of Events
Your audience has moved on to the digital age
1940 Annual Conference 2013 Annual Conference
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8. Extending the lifecycle & reach of events is no longer an afterthought,
but rather a necessity for Events of the 21st
Century
•The next generation does not communicate in traditional ways
•The new norm is seen in texting, social forums, video, audio podcasts,
mobile technology; et al.
•Collaboration, networking and information-sharing are critical to
growing businesses and organizations, yet bringing people together
can be challenging, given travel costs and time constraints
•Event organizers and meeting planners today are faced with declining
attendance and therefore declining sponsorship and exhibitors
Evolution of Events
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9. • Efficient and economical lead generation is still the prime purpose
for any Advertiser or Sponsor
• The need to maintain value to all participants is the fundamental
issue
• Your audience is conditioned to learn in highlights and snippets
- Use chucks of information as a preview of the full program
• Repurposing of event content for pre-event marketing, spinoff of
new web series, web exclusive content, Members only area , video
as a social tool
• Capture, Convert, Deliver – whenever, wherever and however
Love the Virtual
Evolution of Events

10. Trends
• Fear that physical events are under risk of being overtaken by virtual events is
not a concern. Findings uncover that for organizers and corporate brand
marketers, virtual event technology or digital line extensions are used by over half
of these organizations to extend the reach of physical event brands, either to
complement them or serve as a product line extension. IAEE Virtual Event Study,
July 2011
• Virtual events are educational. Marketers strongly embrace webinars, with 71%
of respondents currently using or considering using them. B@B Magazine Nov.
2010
• Live Content is Most Popular. Live video and webcasts are the most popular form
of content according to 68% of past and future users. IAEE Virtual Event Study, July
2011
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11. Trends
• Virtual events are good for
branding and efficient lead
generation. 63% of respondents
view virtual events as innovative
marketing and communications
vehicles, while 57% tout their ability
to reduce sales and marketing costs.
B@B Magazine Nov. 2010
• “Hybrid” events are gaining
popularity. 59% of past and 65% of
future virtual event organizers say
their virtual events are affiliated with
a physical event, according to the
IAEE Virtual Event Study, July 2011
Virtual events are projected to reach
upwards of $18.6 billion by 2015, according
to Market Research Media.
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12. Poll Question
Love the Virtual
What are you trying to achieve with your Virtual Event?
a) Lead Generation
b) Communication
c) Learning, Training & Education
d) All of the above
e) None of the above

13. Solutions
Love the Virtual

14. Webcasting & Webinars
Webcasting & Webinars– Delivered live or on-demand with audio and/or
video.
Common Uses
•Executive broadcasts •Investor relations
•Press conferences •Earnings announcements
•Corporate meetings •Crisis communications
•Product launches/demos •Distance learning
•Training •Seminars / tradeshows
Love the Virtual

15. Visual Webcaster
Our end-to-end solution for producing engaging web-based events
•Full Service or DIY Model
•Onsite production & encoding services
•Dedicated Event Coordinator
•Registration email & confirmations
•Fully customizable Reg & Landing Page
•Certification
•Real-time Q & A /Polling
•Auto archival
•Downloadable Supporting Materials
•Confirmation Email
•Real-time Reporting Link
•Indexing for On-Demand
•Delivered via Window Media, Microsoft Silverlight, and Flash
• Security controls and more…
Webcasting & Webinars
Love the Virtual

16. Internet Streaming / Video Publishing – An easy and cost effective way to
publish video to your website.
Common Uses
• Corporate YouTube Channel
• Video hosting & publishing
• Live streaming from your website
• Transcoding
•Mobile video delivery
Internet Streaming
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17. Streaming Publisher
Online Video Platform for Managing and Publishing assets across all channels
•Cloud Transcoding
•Digital Asset Management
•Embed Code or Link
•Streaming or Progressive Download
•Optimize format & size per device
•Streamline Publishing Workflow
Internet Streaming
Deliver content in any format to any device
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18. Conferencing Services
Infinite Conferencing
Provides featured rich audio and web conferencing services for events or
impromptu meetings.
Common Uses
• High profile meetings
• Critical events
• Sales demonstrations
• Meetings
•Training
Love the Virtual

19. Infinite Conferencing
Audio & Web Conferencing
Reservationless
Phone Conferencing
Operator-Assisted
Phone Conferencing
Web Conferencing
(WebInterpoint)
•No reservation required,
automated 24/7 service
•Hosts up to 100 people (can be
expanded if desired)
•Permanent Toll-free Dial-in
number and Entry codes
• Global Access and International
Dial-ins
•Free Wallet Cards for each user
•Billing Code option
•*0 Operator Support
•24x7 Phone and Email support
•Chairperson Dial-out capability
•Automated Recording and
Playback options
•Detailed Invoice with cost center
breakdown
•Emailed Phone Usage Summary
Report
•Toll Free and Toll (for
international callers) dial-in with
Live Operator
•Operator Monitoring
•Sub-Conference
•Communications Line
•Presentation Mode
•Music Hold
•Polling
•Questions and Answer
•Security/Conference Lock
•Supports up to 1000
•Roster with Controls (edit info,
manage rights)
•Document Publishing (Word,
Excel, PowerPoint, PDF)
•Remote Control
•Control Passing/Multiple
Presenters
•File Transfer
•Chat
•Annotation Tools
•Recording
•Outlook Integration
•Application or Desktop Sharing
•Polling
Love the Virtual

20. MarketPlace365- Allows tradeshow organizers to deliver a virtual tradeshow
experiencing by engaging participants with tools, such as video streaming, live
chats, social interaction, virtual booths and downloadable information in order
to provide valuable business engagement. Participants can connect anytime
and anywhere via PC, Mac or mobile devices.
Virtual Tradeshows
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21. Virtual Tradeshows
• Tradeshows • Virtual Shopping Malls • Job Fairs • Educational & Training Facilities
• Corporate Information Centers • Live and On-Demand Events
• Industry and/or Partner Conferences • Online Courses and Certifications
Love the Virtual

22. Virtual Tradeshows
Love the Virtual
Exhibition Hall - Participants can browse
exhibitors’ information, visit booths,
interact with sales people, download
information or watch relevant videos.
Auditorium - Listen to keynote speeches or
attend sales seminars or product launches.
Learning Center - Attend multi-media e-
learning sessions with subject matter
experts.
Media Library - Download documents,
images and videos relevant to the event and
its sponsors and exhibitors.
Lounge - Gather with other attendees to
connect and share ideas via chat and social
media tools.
Offer your viewers the opportunity to engage and interact through virtual rooms

23. Types
Live Streaming Archives On-Demand
• Opening/Closing Keynotes
• Press Releases
• Exhibitor Showcase
• Exclusive web content
• 24x7x365 accessibility
• Sponsor Branding
• eCommerce
• Media Library
Creating an online repository of rich-media communications for all to share
• Free to access
• Gated, PPV & subscription
Love the Virtual

24. Post-Event Analysis
• What worked –what were the key success stories?
Reach out to Exhibitors/Attendees for testimonials and quotes
• What did not work –what areas need improvement?
• Did the event align to goals and objectives? List objectives, rate outcomes
What objectives were not met? Provide insight, if possible
• Were attendee goals met? (attendee numbers vs. registered)
• Indicate where the technology worked very well in enabling the strategy?
• Were revenue sponsorship goals met?
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25. Critical Elements
• Registration – Single registration for both physical and virtual events
• Marketing automation – Seamlessly manage, qualify, nurture and analyze your
registrants and overall effectiveness
• CRM – Efficiently deliver registrant data to your contact database for follow up
• Reporting – Access comprehensive reports from one interface
• Email Marketing – Manage all your campaigns from one dashboard
• Social Engagement – Maximize your networking potential online and offline through
powerful appointment setting capabilities
• Search Engine Optimization (SEO) through back-linking techniques
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26. Reporting
What my ROI?
•Registrations
•Participants
• Viewer Statistics
•Engagement Statistics
•Survey / Polling Results
• Q&A Archive
•Downloads
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27. Love the Virtual
Onstream Media, a complete end-to-end Solution
Includes : Production, Streaming, Hosting, Delivery, eCommerce, Lead Gen,
Registration, Event Marketing, Event Archival, and more…
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28. Love the Virtual
Q & A
Brendon Winters
Onstream Media Corporation
bwinters@onsm.com
703.795.8684
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29. Love the Virtual
Thank you !
Brendon Winters
Onstream Media Corporation
bwinters@onsm.com
703.795.8684
Love the Virtual