Let’s face it: Consumers don’t have any idea they are part of a “campaign” when they’re interacting with your brand’s digital marketing creative. Add the power of data-driven programmatic advertising and marketers can drive beautiful, high performance and well-targeted marketing campaigns. These advancements in digital advertising marketers are enabled to combine the power of technology with the beauty of creative to deliver a rich, engaging brand experience. Which brings us to the world of programmatic creative - Digital ad creative that contains design elements, which integrate with programmatic and real-time bidding strategies. It enables advertisers to deliver a message that's tailored to the audience viewing it and the environment on which it's being viewed. In this webinar we will cover: -What is programmatic creative? -Why should marketers look at using dynamic creative? -Tips & Best practices for using dynamic creative for your data-driven programmatic advertising campaigns Watch the full webinar here: http://blog.choozle.com/what-is-programmatic-creative-webinar/ Cheers! The Choozle Team

1. Exploring Programmatic
Creative Webinar
February 22, 2016

2. Programmatic media buying provides
a unique opportunity to reach the
“right user at the right time.”
So, why is it that – unlike TV
and print – creative consistently
takes a back seat in the digital
space?
- Time
- Creative teams aren’t a part of
campaign implementation
- Slight changes are too expensive
State of Creative in Digital Advertising

3. History of Digital Advertising
The birth of programmatic: With the
growth of ad targeting technologies,
advertisers can now deliver their
message as discreetly as possible
and make the message interesting
enough that the user would actually
enjoy interacting with it.
1st Banner: The first online
advertisement appeared.
1995
1st Ad Serving: The launch of
DoubleClick, one of the first ad-
serving technologies.
1994 2001-2003
Pop Up Ads: Pop-up ads took over
as the most effective online ads and
quickly began annoying users.
Direct Buys: $10 billion was spent on
advertising on websites, 14% of all ad
spending.
2007
1st Social Media Ads: Advertisers saw
the major advantage of social media
advertising.
2008
Current1999-2001
Internet Bubble: The
growth of the internet
and tech
Tech Crash: Many dot-coms
were acquired or liquidated
during this market crash.
20011998
Google Founded

4. Campaigns using the top three display sizes have a CPM
less than half that of campaigns using only the 300x250
unit.
Campaigns with seven display sizes have a CPM 60%
lower (all while CTR increased).
Creative Drives Engagement
Creative is key
to driving
engagement!

5. Rich Media ads, like video,
Flash, and HTML5,
consistently drive higher
engagement and CTRs
compared to static ads.
Consumer's expectations of
digital advertising have
steadily increased. They
expect it to be engaging and
highly relevant, and
marketers must appeal to
them across a number of
devices and formats.
Creative Type Further Drives Engagement

6. Digital ad creative that
contains design elements,
which integrate with
programmatic and real-time
bidding strategies.
It enables advertisers to
deliver a message that's
tailored to the audience
viewing it and the
environment on which it's
being viewed.
What is Programmatic Creative?

7. Today’s marketer is able to react
in real time, using data insights to
inform a brand’s creative.
After all, the goal is to provide
consumers with the right
message at the right time on the
right device. Plus, people interact
with an ad unit twice as frequently
when that ad is relevant to them.
So what can you do?
Opportunities with Programmatic Creative

8. Create ads that use the
information about your target
audience, including
demographics, location and
previous behavior from first- and
third-party.
Back to School shoppers?
Memorial Day?
March Madness?
Tax Season?
Summer travel?
Build Campaigns Around Sales or
Seasons

9. Create ads that integrate data
about the context and
environment in which the ad
appears.
Sports ads on sports sites?
Restaurants on food sites?
Build Campaigns Focused on Context

10. Customize creative to your
brand’s targeted personas
Pictures of a mom with kid
products and services?
Fonts and colors
Build Campaigns Focused on Personas

11. Minimum Requirements
- Brand Images
- Strong Language
- Call to Action
Multiple Creative Sizes
-300x250, 728x90, 160x600,
300x600, 320x100, 336x280
Use a vibrant image and keep it
fresh
Give your visitors a reason to
click
Best Practices For Programmatic Creative

12. the SIMPLE digital marketing
platform
Learn more at choozle.com