Programmatic Growth in 2015 | Choozle
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Programmatic is one of the hottest buzzwords in today’s advertising market, and with good reason. According to new figures from eMarketer, US programmatic digital display ad spending will grow 137.1% to eclipse $10 billion this year, accounting for 45.0% of the US digital display advertising market. 2015 has seen the most dramatic growth and expansion in programmatic advertising to date, and we expect an even bigger growth ahead thanks to increases in mobile and video inventory. Watch the full webinar here: http://blog.choozle.com/recapping-the-growth-of-programmatic-in-2015-webinar/
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Programmatic Growth in 2015 | Choozle
- 1. Recapping the Growth of Programmatic in 2015 December 8, 2016
- 2. • Programmatic by the Numbers • 2015 • Future of Programmatic Agenda
- 4. • $58.61 Billion in Digital Ad Spending • $15.43 Billion in Programmatic • Retail and CPG leading the pack 2015 by the Numbers
- 5. • Rise of Mobile • Quality of Inventory • Scalability of Service • Efficient Revenue Generation 2015 Trends
- 6. • 2016: $21.5 Billion • 2017: $26.8 Billion • Mobile growth to 56% of programmatic • Programmatic video will be 40% of video inventory Future of Programmatic by the Numbers
- 7. • Leveraging Insights • Explore additional targeting strategies • Maintain engagement and communication The Future for the Operator
- 8. • 50% growth year-over-year • 50% of digital advertising • Retail and CPG leading programmatic • Video and mobile continue to increase • Remain engaged and active to lead the pack! To Recap
- 9. QUESTIONS?
- 10. the SIMPLE digital marketing platform Learn more at choozle.com
Notes de l'éditeur
- Back in May, Business Insider projected that for the first time this year, programmatic transactions will be a majority (52%) of non-search digital-ad spend. Or 30.6% of which is in programmatic real-time bidding (RTB) platforms, like Choozle. In today’s call, we’ll look at the growth of Programmatic, and 2015, from both a quantitative and qualitative perspective. We’ll also look at some quantitative and qualitative points of the future of programmatic advertising. http://www.businessinsider.com/buyers-and-sellers-have-overwhelmingly-adopted-programmatic-with-mobile-leading-growth-2015-3
- Programmatic has seen huge growth in the past two years and will continue to see growth well-into 2016. As the industry expects to top nearly $15B this year, it is amazing to think that this bustling industry gleaned a mere $4B in 2013. Projections by e-marketer estimate a nearly 50% growth in the amount of money spent programmatically from 2014 to 2015. http://www.emarketer.com/Article/US-Programmatic-Ad-Spend-Tops-10-Billion-This-Year-Double-by-2016/1011312
- 2015 is a huge year for digital advertisers! Digital ad spending in the US will total $58.61 billion this year, and programmatic-specific ad spending in the US alone was recently estimated at $15.43 billion by eMarketer. Programmatically, that’s up about $5 billion, or 50%, from 2014. Beyond that, we’re seeing huge investments in programmatic across a wide range of industries. A recent blog post we produced highlighted the breakdown of spend by industry, with Retail and CPG leading the way. http://blog.choozle.com/infographics-programmatic-spend-in-2015/
- AdExchanger featured a great column by Jeremy Hlavacek, vice president for programmatic at The Weather Company, which outlined the key qualitative pieces of growth in the programmatic space in 2015. Rise of mobile and video. Both of these mediums are seeing increased inventory, but also increased interest among advertisers. In response to this demand, we enhanced targeting abilities and reporting in mobile and video medium. Quality is at the forefront of many people’s minds. In 2015 we saw the rise and fall of a few hot phrases like viewability and bot traffic. Choozle was happy to expand our efforts and partnership with exchanges to insure we are consistently providing quality impressions to our advertisers. Scalability is huge. As the volume of inventory and market interest continues to grow, scalability is a key factor. We were excited to develop features for our platform, like cloning and reporting, that allowed for an ease of use for you, our operators. Lastly, for our agency partners, learning how to monetize this growing space is huge. Efficient revenue generation meant providing our customers a white-label offering and allowing for agency-level markups. http://adexchanger.com/the-sell-sider/fear-and-loathing-in-pub-land/
- Programmatic’s growth is only expected to increase. Programmatic spend is expected to grow to $21.5 billion in 2016 and $26.8 billion in 2017. It’s also important to note that these numbers for programmatic advertising accounts for shifts in budget, as well as the added funds for this new channel of advertising, which has helped grow the total digital ad spend pie. For example, EMarketer quoted programmatic spend at $3.4 billion in 2013, which was 19% of a total digital display spend of $17.89 billion. Today programmatic is 59% of a digital spend of about $26 billion. So in short, programmatic has helped grow the total market almost $10 billion in two years. Not bad. Mobile and video will see huge growth in the coming years. Mobile will surpass desktop as early as next year, taking 56.2% of all programmatic ad expenditure, and video bought programmatically will account for 40% of video ad inventory bought in 2016. It’s so exciting that an industry which is already 350% stronger than when it took off, is expected to account for more than 60% of digital display ad spending by 2016. http://www.emarketer.com/Article/US-Programmatic-Ad-Spend-Tops-10-Billion-This-Year-Double-by-2016/1011312
- MediaPost highlighted in their preview for 2016 that, in 2016, marketers will begin to evolve to a new model of actionable insights, seamlessly integrating consumer insights into programmatic media campaigns. So take advantage of your Insights subscription to make informed targeting choices. Explore the additional targeting strategies that have become or will become available to be bought programmatically. Video is becoming increasingly accessible, as are different mobile targeting constraints. Consider IP targeting, which has become integrated in our platform, and a more familiar form of constraint, but also new social media platforms or other future features. Lastly, as the space evolves and buzzwords become sticky, reach out to Choozle. Maintain engagement through participating in calls like these, and being active in your account. By continuing to be communicative with our team, we and our publishers will be held increasingly accountable for delivering the value they promise. http://www.mediapost.com/publications/article/263549/5-predictions-for-2016-connexitys-craig-teich-sa.html?edition=8828