Johannis Hatt has spent 10 years working as a startup entrepreneur. Along the way, he’s developed an acute sense for spotting business development opportunities. His latest startup Productsup serves 800 clients worldwide including Trivago, HP, Farfetch, Ikea. In this talk, he focused on sales and obstacles whilst growing a company. The talk is based on first-hand experience, not things he read in a book ;) ** Johannis is an entrepreneur and investor at Cavalry Ventures, focusing on B2B solutions, software and e-commerce. Among his companies are: productsup – a cloud-based software provider for managing and optimizing product data; Faceadnet - the leading German Vertical Content Network (+40M impressions/month, sold to Ströer); Myprinting.com and NativeAds.