Case Study : Slack - Les Secrets du Product/Market Fit et de la Croissance
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Par Balthazar de Lavergne, Partner à TheFamily ( http://www.thefamily.co/balthazar-de-lavergne/ )
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Case Study : Slack - Les Secrets du Product/Market Fit et de la Croissance
- 1. The information contained in this document is being provided on a confidential basis to the recipient solely for the purpose of evaluating TheFamily (“TheFamily” or the “Company”). The document is intended for the exclusive use of the persons to whom it is given. By accepting a copy of this document, the recipient agrees, for itself and its related bodies corporate, and each of their directors, officers, employees, agents, representatives and advisers, to maintain the confidentiality of this information. Any reproduction or distribution of this document, in whole or in part, or any disclosure of its contents, or use of any information contained herein for any purpose other than to evaluate an investment in the Company, is prohibited. The information contained in this document or subsequently provided to the recipient whether orally or in writing by, or on behalf of the Company, or any of its respective related bodies corporate, or any of their respective partners, owners, officers, employees, agents, representatives and advisers (the “Parties”) is provided to the recipient on the terms and conditions set out in this notice. CASE STUDY: SLACK LES SECRETS DU P/M FIT ET DE LA CROISSANCE
- 2. THE FACTS 2 Years 340M$ raised 2.8 Bn$ valuation 1.1m daily active users > 5% WoW growth for over 70w
- 6. HOW DID THEY GO THERE ?
- 7. STELLAR TEAM ✓ STEWART BUTTERFIELD • CO-FOUNDED FLICKR, SOLD FOR 35M TO YAHOO IN 2005 ✓ 3 OTHER CO-FOUNDERS • 2 EARLY FLICKR DEVS • 1 ENGINEER
- 8. THE PIVOTS NEVER ENDING GAME —> FLICKR GLITCH —> SLACK
- 9. 2012 ”WE HAVE DEVELOPED SOME UNIQUE MESSAGING TECHNOLOGY WITH APPLICATIONS OUTSIDE OF THE GAMING WORLD AND A SMALLER CORE TEAM WILL BE WORKING TO DEVELOP NEW PRODUCTS”
- 10. AND NOW ?
- 11. TIME TO BUILD A PRODUCT
- 13. LAUNCH QUICKLY
- 15. UNTIL YOU BUILT AN AMAZING PRODUCT 3 PERFECT CORE FEATURES
- 16. AN AMAZING PRODUCT ✓ 3 PERFECT CORE FEATURES - YOU USE IT • SEARCH • SYNCHRONISATION • SIMPLE FILE SHARING ✓ MAKE IT PERSONAL - YOU TALK ABOUT IT • PERSONALIZED COMMANDS • SLACKBOT, LOADING SCREENS Slack is a platform for team communication: everything in one place, instantly searchable, available wherever you go
- 20. FIND THE AHAH MOMENT ✓ 2000 MESSAGES ✓ DO EVERYTHING TO BRING THE TEAM THERE —> 93% RETENTION RATE AT THIS POINT
- 21. TEACH THEM HOW TO USE THE PRODUCT
- 22. AND KEEP LISTENING TO YOUR CUSTOMERS QUALITATIVE AND QUANTITATIVE
- 23. LAUNCH
- 25. PR
- 26. SANDWICH VIDEO
- 27. HAVE THE BEST CUSTOMER SUPPORT “CUSTOMER SUPPORT ALONE HAS 18 PEOPLE WITH AN OVERLAPPING GROUP OF 6 WORKING ON TWITTER 24/7”
- 30. HOW DO YOU SELL ?
- 31. NO TWO TEAMS ARE ALIKE CREATE MATERIAL TO EXPLAIN WHAT SLACK IS FOR
- 32. B2B - B2C CIO - MULTIPLE ACCOUNTS
- 33. PRICING
- 35. TURN IT INTO A PLATFORM
- 36. FUNDRAISING
- 39. ARR 10k to 100k: easy 100k to 1m: medium hard 1m to 10m: difficult 10 to 100m: extremely difficult 100m to 1bn: almost impossible
- 40. MAKES IT A UNICORN
- 41. 'I'M GOING TO END UP WITH A LOT MORE MONEY THAN I FEEL LIKE I'M ENTITLED TO'
- 42. MERCI