Good products work, but amazing ones bring joy & delight.✨ Designing for functionality is not enough anymore. Users want full experiences that are emotionally appealing. So how can you spark passion in your users' heart?  In this workshop, Akarsh Sanghi and Moritz Kronberger will explore how to design products that create an emotional connection by leveraging the power of motion design.  In 45mins, you will learn: ● Why motion design is important for digital experiences, and how it can foster user engagement, trust, & satisfaction. ● How to leverage motion to create more emotional experiences for your users. ● How to draw inspiration from your environment to inform motion in your product. Moritz is a designer from from Austria focused on creating unique and joyful interactions in digital products. By day he is working at Zalando’s innovation team, The Studio and at night working on building his own product, Marble. He loves burgers, electronic music and can be found zipping around Berlin on his UNU.  Akarsh is a designer and engineer from India currently working as a designer at N26. He co-created Marble along with Mortiz Kronberger. Previously he has studied, lived and worked in Delhi, Amsterdam, Copenhagen, Singapore and plans to continue his cross cultural wanderings. 

1. Design for
Emotional Impact
Akarsh Sanghi & Moritz Kronberger
#emotionalimpactWorkshop at The Family, Berlin

2. Write down the name of the last product or
service that you had a really great experience
with and why.
Exercise

3. Saves time Magical to use Gives you joy
Makes life easy Fun to use

4. Write
~ 3 minutes

5. Who are we?
Akarsh Sanghi & Moritz Kronberger

6. -Delhi, India
-Design @ N26
-Salzburg, Austria
-Design @ Zalando

9. What does it mean “Design for Emotional impact”?
Why is it important ?
How can you get started?
Today

10. “We are not in the design business,
we are in the people business”
Anne Pascual

11. A product should be more than something functional
and/or aesthetically pleasing and it should evoke an
emotion through the use of pleasures.
Patrick W.Jordan
What is design for emotional impact?

12. Visceral | Behavioral | Reflective
Don Norman’s framework

13. Visceral design
is about the initial impact a product has,
it’s appearance.

16. Behavioral design
is about look and feel-the overall experience of
using a product.

20. Reflective design
is about ones thoughts afterwards-how it makes
one feel.

23. Emotional design turns customers into
brand evangelists.
Why is it important?

24. An emotional connection between a product and
its users can increase engagement, trust and
satisfaction.
Why is it important?

26. Share-back

27. Framework
Functional
Usable
Emotional

28. Functional
Usable
Emotional
Product market fit
Significant no. of people use it
Absolutely love the product

29. How to get started?
Motion Design

31. Why?
Disney knew that if they wanted to captivate their
audience they needed a layer of emotional
engagement. It’s how they became some of the first
animators to create full-length feature films that
captured an audience’s heart and made characters
feel believable and relatable.
Rebecca Ussai Henderson

34. Source:https://vimeo.com/93206523;Cento Lodigiani
Source:https://vimeo.com/93206523;Cento Lodigiani

35. Motion Principle 1
Motion conveys meaning.

36. https://material.io/guidelines/motion/material-motion;Google

38. Source:https://medium.freecodecamp.com/the-principles-of-ux-choreography-69c91c2cbc2a;Rebecca Ussai Henderson

40. Motion Principle 2
Motion creates spatial awareness.

48. Motion Principle 3
Learn from the real world.

52. Source:https://material.io/guidelines/material-design/material-properties;Google

55. Motion Principle 5
Delight the user.

59. Motion Principle 5
Less is more.

63. 5 Principles of Motion
Motion conveys meaning.
Less is more.
Learn from the real world.
Motion creates spatial awareness.
Delight the user.

64. What else

65. In early 2017, Airbnb launched the following campaign…

69. Around the same time, we also saw this happening…

74. Functional
Usable
Emotional
What else?

75. Thank you
#emotionalimpactWorkshop at The Family, Berlin

76. Contact us
@akarshsanghi mail@akarshsanghi.com
moritz.kronberger@gmail.com@mrtzio

78. https://material.io/guidelines/motion/material-motion;Google

79. https://www.ted.com/talks/don_norman_on_design_and_emotion