Get your SEO right from the Beginning - w/ Alexander Huth, GoEuro

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⚡️ SEO NIGHT ⚡️ SEO can be quite daunting. There are many variables that have to be taken into consideration: the structuring of the platform, the proper usage of keywords, adequate content creation …...   KEEPING IT LEAN w/ Alexander Huth How to get your SEO right from the beginning with almost no budget and against a strong competition. ⌾ Alexander Huth is a Marketing Director at GoEuro, responsible for acquiring customers over organic channels. Before joining GoEuro in 2013, he worked as an SEO consultant at Rocket Internet and AKM3. He’s a startup advisor with focus on SEO and Content.

Business

GET YOUR SEO RIGHT
FROM THE BEGINNING.WITH ALMOST NO BUDGET AND AGAINST A STRONG COMPETITION.
SEO NIGHT at THE FAMILY

WHAT I'M TRYING TO SAY:
UNBLOCK YOURSELF.
SEO NIGHT at THE FAMILY

ALEXANDER HUTH
GOEURO
⚡
ORGANIC ACQUISITION
SEO NIGHT at THE FAMILY

#startups
#seo
#cycling
SEO NIGHT at THE FAMILY

IT STARTS WITH THE CEO.
SEO NIGHT at THE FAMILY

▸ Create awareness and include SEO in (most) decisions
▸ Understand how SEO works and have realistic expectations
▸ No input = no output = no results
SEO NIGHT at THE FAMILY

TRACK THE RIGHT METRICS.
SEO NIGHT at THE FAMILY

▸ Most of us are not in the business of generating traffic
▸ Visibility is not a good KPI
▸ Does your agency SEO report really help you?
SEO NIGHT at THE FAMILY

HAVE YOUR CUSTOMER IN MIND.
SEO NIGHT at THE FAMILY

▸ Understand their journey
▸ Cater to their needs
▸ Make them happy with your content
SEO NIGHT at THE FAMILY

MAKE. DON'T BUY.
SEO NIGHT at THE FAMILY

▸ Get help and work with advisors
▸ Use agencies and consultants to get a second opinion
▸ Learn and do it yourself
SEO NIGHT at THE FAMILY

STICK TO WHAT WORKS.
SEO NIGHT at THE FAMILY

▸ No need to reinvent the wheel or to be fancy
▸ Use proven and SEO-friendly technologies
▸ Avoid shortcuts or the newest fad found in SEO blogs
SEO NIGHT at THE FAMILY

TEST AND ITERATE.
SEO NIGHT at THE FAMILY

▸ Have an agile mindset when it comes to SEO
▸ Start with a minimal approach and invest where you need to
▸ You can't test everything
SEO NIGHT at THE FAMILY

SEO IS NEVER DONE.
SEO NIGHT at THE FAMILY

▸ Understand SEO as a continuous process
▸ Your environment is always evolving
▸ Search engines don't owe you anything
SEO NIGHT at THE FAMILY

TOOLS AREN'T EVERYTHING.
SEO NIGHT at THE FAMILY

▸ More tools don't necessarily mean more insights
▸ Google Search Console is your best friend
▸ Create insights using your own data
SEO NIGHT at THE FAMILY

YOU DON'T NEED A BLOG.
SEO NIGHT at THE FAMILY

▸ Focus on content that resonates with your customer journey
▸ Why spend resources on non-converting content?
▸ Your normal landing pages are just fine!
SEO NIGHT at THE FAMILY

▸ Get your shit together ship in order first
▸ Linkbuilding distracts you from more important things
▸ Understanding their impact is not an exact science
SEO NIGHT at THE FAMILY

▸ Search Console: https://search.google.com/search-console
▸ Resources: https://developers.google.com/search
---
▸ Google giveth and Google taketh away
▸ Everyone is in competition with Google
SEO NIGHT at THE FAMILY

That's all Folks!
SEO NIGHT at THE FAMILY

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Putting the SPARK into Virtual Training.pptx

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Get your SEO right from the Beginning - w/ Alexander Huth, GoEuro

1. GET YOUR SEO RIGHT FROM THE BEGINNING.WITH ALMOST NO BUDGET AND AGAINST A STRONG COMPETITION. SEO NIGHT at THE FAMILY

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3. ALEXANDER HUTH GOEURO ⚡ ORGANIC ACQUISITION SEO NIGHT at THE FAMILY

4. #startups #seo #cycling SEO NIGHT at THE FAMILY

5. IT STARTS WITH THE CEO. SEO NIGHT at THE FAMILY

6. ▸ Create awareness and include SEO in (most) decisions ▸ Understand how SEO works and have realistic expectations ▸ No input = no output = no results SEO NIGHT at THE FAMILY

7. TRACK THE RIGHT METRICS. SEO NIGHT at THE FAMILY

8. ▸ Most of us are not in the business of generating traffic ▸ Visibility is not a good KPI ▸ Does your agency SEO report really help you? SEO NIGHT at THE FAMILY

9. HAVE YOUR CUSTOMER IN MIND. SEO NIGHT at THE FAMILY

10. ▸ Understand their journey ▸ Cater to their needs ▸ Make them happy with your content SEO NIGHT at THE FAMILY

11. MAKE. DON'T BUY. SEO NIGHT at THE FAMILY

12. ▸ Get help and work with advisors ▸ Use agencies and consultants to get a second opinion ▸ Learn and do it yourself SEO NIGHT at THE FAMILY

13. STICK TO WHAT WORKS. SEO NIGHT at THE FAMILY

14. ▸ No need to reinvent the wheel or to be fancy ▸ Use proven and SEO-friendly technologies ▸ Avoid shortcuts or the newest fad found in SEO blogs SEO NIGHT at THE FAMILY

15. TEST AND ITERATE. SEO NIGHT at THE FAMILY

16. ▸ Have an agile mindset when it comes to SEO ▸ Start with a minimal approach and invest where you need to ▸ You can't test everything SEO NIGHT at THE FAMILY

17. SEO IS NEVER DONE. SEO NIGHT at THE FAMILY

18. ▸ Understand SEO as a continuous process ▸ Your environment is always evolving ▸ Search engines don't owe you anything SEO NIGHT at THE FAMILY

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20. ▸ More tools don't necessarily mean more insights ▸ Google Search Console is your best friend ▸ Create insights using your own data SEO NIGHT at THE FAMILY

21. YOU DON'T NEED A BLOG. SEO NIGHT at THE FAMILY

22. ▸ Focus on content that resonates with your customer journey ▸ Why spend resources on non-converting content? ▸ Your normal landing pages are just fine! SEO NIGHT at THE FAMILY

23. F*CK LINKS. SEO NIGHT at THE FAMILY

24. ▸ Get your shit together ship in order first ▸ Linkbuilding distracts you from more important things ▸ Understanding their impact is not an exact science SEO NIGHT at THE FAMILY

25. TRUST GOOGLE. SEO NIGHT at THE FAMILY

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27. ▸ Search Console: https://search.google.com/search-console ▸ Resources: https://developers.google.com/search --- ▸ Google giveth and Google taketh away ▸ Everyone is in competition with Google SEO NIGHT at THE FAMILY

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