How to use a pop-up store for your business? By Elizabeth Layne from Appear Here
Pop-up stores are here to stay #BestPunchline From big brands to booming startups, these ephemeral stores are thought of as a great way to allow consumers to see, touch and smell goods in real life instead of a photo on a website. But... when does it makes sense for YOU to open one? How to do it right? This workshop discusses the 4 ways brands are using pop-ups to build awareness and scale their business. By Elizabeth Layne, Head of Marketing at Appear Here. She will show you the best case studies of successful pop-up stores she's seen at Appear Here, the company that's dedicated to make booking retail space as easy as booking a hotel room. Since launching in 2013, the company has raised over $10M and become the leading online marketplace for short-term retail. Watch the video here: https://www.youtube.com/watch?v=FP3py4mhoP4 At TheFamily, we believe that anyone can become a great entrepreneur. Find more info here: http://www.thefamily.co/
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How to use a pop-up store for your business? By Elizabeth Layne from Appear Here
- 1. HOW TO USE A POP-UP STORE FOR YOUR BUSINESS? ELIZABETH LAYNE FROM APPEAR HERE
- 3. SHARE LOVE ON TWITTER! #TFWORKSHOP
- 4. #TFWORKSHOP HOW TO USE A POP-UP STORE FOR YOUR BUSINESS ELIZABETH LAYNE HEAD OF MARKETING APPEAR HERE
- 12. AS EASY AS BOOKING A HOTEL ROOM
- 13. P O W E R E D B Y A P P E A R H E R E
- 14. TEST THE MARKET 1 CONNECT TO A MOMENT 2 CREATE AN EXPERIENCE 3 REAL WORLD RELATIONSHIPS 4
- 17. PRESS LONDON
- 27. BONJOUR PARIS
- 28. A LITTLE SHOP
- 30. A FEW CROWDSOURCED TIPS
- 31. TELL PEOPLE YOU’RE COMING DON’T FORGET WINDOW DISPLAYS STORE DESIGN CAN’T BE LAST MINUTE THE MISSING PACKAGE…