How to Leverage Your Story/Purpose to Get Your Startup Heard

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By Ian Sanders (http://twitter.com/IanSanders) Inscrivez-vous au prochain meetup! — http://www.meetup.com/StartupWorkshop Pour ne pas rater les prochains évènements, c'est ici : http://www.thefamily.co/education/

Petites entreprises & entrepreunariat Marketing

“Don't tell me about your
awesome product, tell me
about YOU!”
How to leverage your story & your
purpose to get your startup heard.
@IanSanders

Your
Story &
Purpose
Your
differentiator
Relationships
Hiring
Marketing
Cultural
touchstone
How the
world sees
you

What makes Hiut Denim,
Sugru, BeerBods
good stories?

“People don’t buy what
you do, they buy why you
do it.” Simon Sinek

Hiut Denim = getting the people
of Cardigan their jobs back.

Sugru = “Our dream is to make
fixing, modifying and making
things easy and fun for anyone.”

BeerBods = “Getting more people
drinking better beer.”

explore capture create share
What fires you up?
What’s your story?
What’s your purpose?
What do you stand for?
Blog posts
Thought leadership
Twitter
Facebook
Presentations
Manifestos
Other digital content
PR
Web copy
etc
Telling your story

Story Types
• The Eureka Story: How I had the idea
• The Why Story: Why I had the idea
• The Founder Story: Who had the idea
• The Customer Story: Who’s using the product?
• The Product Story: How is the product being used?
• The Transformation Story: how is this product changing the
world?

Story Ingredients
• Keep it Human: emotionally engage with the audience
• A story of transformation: situation > complication > resolution
• Remember to include the 5 Ws:
• WHAT
• WHO
• WHERE
• WHY
• WHEN

Where to use your story
• Sales
• Marketing
• Networking
• Pitches
• Social Media
• Digital content
• PR
• Investor relations
• Employee engagement
• Recruitment

“The Internet has given
us a microphone”

Merci bien!
Continue the
conversation:
@iansanders

How to Leverage Your Story/Purpose to Get Your Startup Heard

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We present a shareholders agreement template for raising compulsorily convertible debt funding. This contains all the important terms and conditions for you to consider while drafting an SHA. Founders must pay close attention to any shareholder agreements or subscription agreements involved in the fundraising process, as these documents govern the rights and obligations of the investors and the company. Properly drafted agreements can help prevent disputes and misunderstandings down the line. Furthermore, founders should ensure that all regulatory filings and disclosures are accurate and complete, as failure to comply with legal requirements can result in significant consequences for the company. Finally, founders should handle any due diligence documents with care, providing accurate and transparent information to potential investors to build trust and confidence in the business. Overall, careful management of these documents is essential for a successful fundraising process and the startup's long-term success.

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How to Leverage Your Story/Purpose to Get Your Startup Heard

1. “Don't tell me about your awesome product, tell me about YOU!” How to leverage your story & your purpose to get your startup heard. @IanSanders

3. How do you get heard?

4. The opportunity

5. 3 STORIES

10. Do you know what this is?

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16. Your Story & Purpose Your differentiator Relationships Hiring Marketing Cultural touchstone How the world sees you

17. What makes Hiut Denim, Sugru, BeerBods good stories?

18. Story-led, but also purpose-led.

19. “People don’t buy what you do, they buy why you do it.” Simon Sinek

20. Hiut Denim = getting the people of Cardigan their jobs back.

21. Sugru = “Our dream is to make fixing, modifying and making things easy and fun for anyone.”

22. BeerBods = “Getting more people drinking better beer.”

23. What’s your purpose?

24. HOW TOs

25. explore capture create share What fires you up? What’s your story? What’s your purpose? What do you stand for? Blog posts Thought leadership Twitter Facebook Presentations Manifestos Other digital content PR Web copy etc Telling your story

26. People not products!

27. Story Types • The Eureka Story: How I had the idea • The Why Story: Why I had the idea • The Founder Story: Who had the idea • The Customer Story: Who’s using the product? • The Product Story: How is the product being used? • The Transformation Story: how is this product changing the world?

28. Story Ingredients • Keep it Human: emotionally engage with the audience • A story of transformation: situation > complication > resolution • Remember to include the 5 Ws: • WHAT • WHO • WHERE • WHY • WHEN

29. Where to use your story • Sales • Marketing • Networking • Pitches • Social Media • Digital content • PR • Investor relations • Employee engagement • Recruitment

30. “The Internet has given us a microphone”

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37. Set your story free!

38. Merci bien! Continue the conversation: @iansanders

How to Leverage Your Story/Purpose to Get Your Startup Heard

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