"Lessons from product-market-fit iterations"  by Alex Weidauer, CEO @Rasa

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This document discusses lessons learned from product-market fit iterations at Techstars and describes magical "despite" moments that can indicate product-market fit has been achieved. It recommends starting with the problem rather than the solution, having a structured process for user interviews and testing fake products. Magical "despite" moments that can show customers are interested include scheduling meetings without follow ups, paying without processes, or large companies wanting to work with a small startup.

Technologie

Lessons from product-market-fit
iterations and magical “despite”
moments
Confidential and proprietary.
Any use of this material without specific permission of Rasa is strictly prohibited.
September 2017

treev: “The fastest way for product people to find, organise and share what they're
working on”

Customer Development
= Finding Product-Market-Fit

Product-Market-Fit Iterations
Before Techstars After Techstars
treev for everyone treev for 20 customers treev for one customer

How to test hypothesis and run product-market-fit iterations
User
Interviews
Fake Products
Onboard Users in
Person
Mockups
Analytics

Start with the problem, not the solution.

Have a really good answer for
“Why now?”.

Watch out for magical “despite” moments.*

How to identify product-market fit?
Magical “despite” moments!

Customers schedule meetings despite not writing
multiple follow ups.

Customers pay you despite not having payment
processes in place.

Customers get in touch despite not having a great
website.

Big corporates want to work with you despite
being a small, unreliable startup.

You get pulled out of bed despite having only
slept 3 hours.

Recommended Book: The Mom Test - Rob Fitzpatrick

We’re hiring! Alexander Weidauer
Co-Founder & CEO
alex@rasa.ai
Rasa Technologies GmbH, c/o Factory Community Space
Rheinsberger Straße 76/77, 10115 Berlin, Germany

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"Lessons from product-market-fit iterations"  by Alex Weidauer, CEO @Rasa

1. Lessons from product-market-fit iterations and magical “despite” moments Confidential and proprietary. Any use of this material without specific permission of Rasa is strictly prohibited. September 2017

2. 3 Months before Techstars

3. 3 Months after Techstars

4. treev: “The fastest way for product people to find, organise and share what they're working on”

5. ?

6. Customer Development = Finding Product-Market-Fit

7. Product-Market-Fit Iterations Before Techstars After Techstars treev for everyone treev for 20 customers treev for one customer

8. How to test hypothesis and run product-market-fit iterations User Interviews Fake Products Onboard Users in Person Mockups Analytics

10. Lessons learned

11. Have a structured process.

12. Start with the problem, not the solution.

13. Have a really good answer for “Why now?”.

14. Small samples are usually enough.

15. Watch out for magical “despite” moments.*

16. How to identify product-market fit? Magical “despite” moments!

17. Customers schedule meetings despite not writing multiple follow ups.

18. Customers pay you despite not having payment processes in place.

19. Customers get in touch despite not having a great website.

20. Big corporates want to work with you despite being a small, unreliable startup.

21. You get pulled out of bed despite having only slept 3 hours.

22. Recommended Book: The Mom Test - Rob Fitzpatrick

23. We’re hiring! Alexander Weidauer Co-Founder & CEO alex@rasa.ai Rasa Technologies GmbH, c/o Factory Community Space Rheinsberger Straße 76/77, 10115 Berlin, Germany