"Product Design & Marketing: How to make the bond to sell" by André Doumenc

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The sales cycle begins with the design of your product. From features to after-sales service, thinking about a product in its entirety is key. However, when it’s about sales and growth, a marketing campaign is not always the holy solution ;) It’s then important to bond marketing and product design upstream to avoid mistakes. André Doumenc, share the lessons learned and mistakes to avoid, when designing a product, to be sure to meet your customers expectations: • How to apply concepts from Marketing to Product Design: right item, right quantity, right place, right time, and right price • How to master the conception process

Petites entreprises & entrepreunariat

PRODUCT DESIGN & MARKETING:
HOW TO MAKE THE BOND TO SELL
BY ANDRÉ DOUMENC
#TFWORKSHOP

#TFWORKSHOP
PRODUCT DESIGN & MARKETING:
HOW TO MAKE THE BOND TO SELL
ANDRÉ DOUMENC
FOUNDER @ SILEX DESIGN
@ANDREDOUMENC

Marketing
« The function who links a company to
the wishes and needs of customers in
order to provide the right product, at
the right price, in the right place, at the
right time. »
Seen by Marketers

Industrial Design
« Industrial Design (ID) is the
professional service of creating
products and systems that optimize
function, value and appearance for
the mutual benefit of user and
manufacturer.»
Seen by Designers

Audience approach
Marketing Design
Population of customers Single user

Getting information
Marketing Design
Tendencies/Metrics Personal Feelings
Measure tools
Empathy

Problem solving
Marketing Design
Compare/Select
Avoid risk
Invent/ Draw/ Built/Test
Learn from mistakes

Story Telling
Marketing Design
Enhance/Tell Write

Who has the best approach?
Marketing Design

Population oriented 
Measure 
Analysis 
Metrics 
Avoiding risks
Marketing
User oriented
Empathy
Understanding
Feelings
Learning from mistakes
Design

CEO  
“Let’s beat the
concurrence”
Marketing
“Let’s make a BM, a BP
and write specs”

“Draw me  
a nice shape”
“Develop me a quality
Product”
Marketing
Engineering Design

“Not only cool shape: 
cool concept”
Marketing
Engineering
Design
“Doesn't work
with specifications ”

Frustrated
EngineeringDesign
“We could have done
Much better”
Frustrated
“We are
getting late.
The designer is an asshole”
Marketing
Stressed
“We are going to get a sheety
Product. I will be
Fired…”

Poor product 
Frustrated team 
No idea if the product  
is going to sell…

2 The right Place
Where to sale, how to distribute

4 The right Promotion
Product enhancement - communication

CEO  
“Let’s beat the
concurrence”
Marketing
Let’s analyze the market
and assemble the team to
share the metrics

Phase I : IDEATION
Looking for the winning concept
Tips&tricks

“Make me dream”
Marketing
Engineering Design
“Communicate with
the design : check
the workability”
“Come and visit the plant!”

“Not only cool shape: 
cool concept”
Marketing
Engineering
Design“It could work”
“WOW”
Did you think
About distribution?

Over-motivated
EngineeringDesign
Challenged
Marketing
Excited

Phase II : DRAFT
Create, Test and Choose

Delivers 
renderings
Engineering Design
Works on product
feasibility
Marketing
Tests the renders on the
market
& learn from mistakeschoose the final design

Models the 
Final Shape
EngineeringDesign
Works on
Production line
Marketing
Prepares the
Product launch
Integrate specs
Selling display

Cool product 
Proud & effective team 
Product trust

"WHAT ARE THE LOCAL ADVANTAGES?"
BY OUSSAMA AMMAR
TOMORROW - 12:30PM
REGISTRATION VIA MEETUP.COM
NEXT EVENT

SEE YOU SOON!
 
LOVE.
THEFAMILY.CO 
___
___

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