Alice Zagury, Co-founder & CEO of TheFamily is talking about her favorite topic on earth: identity.
When you start out, you have nothing but your team and your vision. You need to focus on just one thing: convincing your first fans to join your battle.
Identity is the very first way you introduce your vision to the world. Your image communicates your values, your fights, your beliefs. To become a useful tool, your identity needs to be absolutely clear. It will then help you to find your punchlines, tone, communication channels...
At the end of this workshop, you'll have a better understanding of how to handle your identity as well as a cool toolkit to get started on defining it.