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STARTUP IDENTITY:
THE TOOLKIT TO START
alice@thefamily.co
IDENTITY ?
#BEAUTY
#PROFESSIONAL
#OUTSTANDING
IDENTITY
=
SOUL & COHERENCE
WHEN ?
IMPACT?MEMORABLE
SIMPLE & EMOTIONAL
ERA OF IMAGES
YOU SAY THINGS

YOU DON’T EVEN 

KNOW
Your
identity
talks
1) Authenticity
2) Lifestyle
3) Leadership
4) Management
1) Authenticity
2) Lifestyle
3) Leadership
4) Management
From your team to your problem, 

it is obvious
What to fight for...
LOGO
LOGO
LOGO
LOGO
LOGO
LOGO
LOGO
LOGO
LOGO
LOGO
OFFICE
WEBSITE
TONETOOLS MNGT
EVENTS
YOU MEAN SOMETHING 



BUT

YOU DON’T KNOW HOW TO EXPRESS IT WELL
LET’S WORK
CANVAS

VALUES

MANIFESTO

STORY
ART

PINTEREST

TYPOGRAPHY

LOGOTYPE

BRIEF
LANDING PAGE

IDENTITY

CONTENT

CANVAS
1/ IT’S ALL ABOUT FOUNDERS
Who are you-give us 3 words to describe each of you.
Who does what in your start-up?
Who...
LET’S TALK 

ABOUT YOU
Startup identity: the toolkit to start, by Alice Zagury, CEO of TheFamily
Startup identity: the toolkit to start, by Alice Zagury, CEO of TheFamily
Startup identity: the toolkit to start, by Alice Zagury, CEO of TheFamily
Startup identity: the toolkit to start, by Alice Zagury, CEO of TheFamily
Startup identity: the toolkit to start, by Alice Zagury, CEO of TheFamily
Startup identity: the toolkit to start, by Alice Zagury, CEO of TheFamily
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Startup identity: the toolkit to start, by Alice Zagury, CEO of TheFamily

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Alice Zagury, Co-founder & CEO of TheFamily is talking about her favorite topic on earth: identity.

When you start out, you have nothing but your team and your vision. You need to focus on just one thing: convincing your first fans to join your battle.

Identity is the very first way you introduce your vision to the world. Your image communicates your values, your fights, your beliefs. To become a useful tool, your identity needs to be absolutely clear. It will then help you to find your punchlines, tone, communication channels...

At the end of this workshop, you'll have a better understanding of how to handle your identity as well as a cool toolkit to get started on defining it. 

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Startup identity: the toolkit to start, by Alice Zagury, CEO of TheFamily

  1. 1. STARTUP IDENTITY: THE TOOLKIT TO START
  2. 2. alice@thefamily.co
  3. 3. IDENTITY ?
  4. 4. #BEAUTY
  5. 5. #PROFESSIONAL
  6. 6. #OUTSTANDING
  7. 7. IDENTITY = SOUL & COHERENCE
  8. 8. WHEN ?
  9. 9. IMPACT?MEMORABLE SIMPLE & EMOTIONAL
  10. 10. ERA OF IMAGES
  11. 11. YOU SAY THINGS
 YOU DON’T EVEN 
 KNOW
  12. 12. Your identity talks 1) Authenticity 2) Lifestyle 3) Leadership 4) Management
  13. 13. 1) Authenticity 2) Lifestyle 3) Leadership 4) Management From your team to your problem, 
 it is obvious What to fight for 
 sets the way you live Be yourself, 
 everyone else is already taken. Your employees gets the mission through the identity
  14. 14. LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO
  15. 15. LOGO OFFICE WEBSITE TONETOOLS MNGT EVENTS
  16. 16. YOU MEAN SOMETHING 
 
 BUT
 YOU DON’T KNOW HOW TO EXPRESS IT WELL
  17. 17. LET’S WORK
  18. 18. CANVAS
 VALUES
 MANIFESTO
 STORY ART
 PINTEREST
 TYPOGRAPHY
 LOGOTYPE
 BRIEF LANDING PAGE
 IDENTITY
 CONTENT

  19. 19. CANVAS 1/ IT’S ALL ABOUT FOUNDERS Who are you-give us 3 words to describe each of you. Who does what in your start-up? Who is in charge of design? Who’s the hunter (exterior)? Who is the farmer (caretaker)? What are your values? Your beliefs and your battles? What is driving you to build your start-up? 2/ PRODUCT What problem does your start-up resolve? Which awesome brands/products inspire you the most for your start-up? Which interface do you find ultra-swag ? Precise us why. 3/ A TASTE OF YOUR STARTUP a film/cartoon a dish a famous character/person a city a color a music/song an animal 4/ TARGET Who are the users/ clients that you are targeting? Who is using your start-up today? What feedback have you gotten from users? How does a client use your start-up today? Is it ideal and if not, what would be the ideal usage?
  20. 20. LET’S TALK 
 ABOUT YOU

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