1. Social Media in Marketing HAAGA-HELIA University of Applied Science Pia Stenström 1

2. definition of Facebook Platform is a development platform It enables companies and engineers to deeply integrate with the Facebook Access to millions of users through the social graph Provides worldwide unparalleled distribution potential for applications and the opportunity to build a business that is highly relevant to people’s lives Source: www.facebook.com HAAGA-HELIA University of Applied Science Pia Stenström 2

3. definition of Founded in February 2004 A social utility that helps people communicate more efficiently Develops technologies that facilitate the sharing of information Anyone can sign up and interact with the people they know in a trusted environment Source: www.facebook.com HAAGA-HELIA University of Applied Science Pia Stenström 3

4. elements& uses of Fundamental features to the experience on Facebook are a person’s Home page and Profile The Home page includes News Feed, a personalized feed of own & friends updates. The Profile displays info that one has chosen to share like interests, education and work background and contact information HAAGA-HELIA University of Applied Science Pia Stenström 4

5. coreapplications Photos Events Videos Groups Pages – that let people connect and share in rich and engaging ways.. Additionally, people can communicate with one another through Chat Personal messages Wall posts Pokes Status Updates HAAGA-HELIA University of Applied Science Pia Stenström 5

6. goodtime for Youcanfind a friend on linealmostanyhour of the day Applications makeiteasy to just leavemessages, pictures, videosorlinks Youcandiscuss in threads and pickupwhereyouleftoffearlier Anytimeseems to be a goodtime for using FB HAAGA-HELIA University of Applied Science Pia Stenström 6

7. aboutuserage Did you know that the average age of a Facebook user is 38 years old? The vast majority of users are now older than 38 years old, Users who aged 18 to 29 use social networks almost as much as they use email Younger users use social networks more than email Source: www.allfacebook.com/can-you-guess-the-average-age-of-a-facebook-user-infographic-2010-09 HAAGA-HELIA University of Applied Science Pia Stenström 7

8. statistics Average user has 130 friends on the site sends 8 friend requests per month spends an average 15 hours and 33 minutes on Facebook per month visits the site 40 times per month spends 23 minutes on each visit Source: facebook.com, pingdom.com HAAGA-HELIA University of Applied Science Pia Stenström 8

9. statistics Average user is connected to 80 community pages, groups and events creates 90 pieces of content each month 200 million people access Facebook via a mobile device each day Source: facebook.com, pingdom.com HAAGA-HELIA University of Applied Science Pia Stenström 9

10. statistics Users that access Facebook on mobile devices are twice as active on Facebook compared to non-mobile users Facebook generates a staggering 770 billion page views per month More than 30 billion pieces of content are shared each day Source: facebook.com, pingdom.com HAAGA-HELIA University of Applied Science Pia Stenström 10

11. marketing on Facebook is the ideal medium for advertising within an environment that's viral by nature The users have already effectively segmented themselves, coming together through like interest groups and connecting through content These behaviours create valuable networks of targeted and specific demographic groups Online marketers are presented with the chance to market to predefined segments of online users To position branded messages on sites where these users spend time online Source: http://EzineArticles.com/802682 HAAGA-HELIA University of Applied Science Pia Stenström 11

12. marketing on Facebook is a viable marketing tool, providing a free and easy way to promote products and services Facebook users can add tools such as Stumble Upon and Digg to vote and bookmark favourite sites Posted Items allows users to post company or client blogs and links On the Events page, businesses can promote events to friends and networkers. Source: http://EzineArticles.com/823941 HAAGA-HELIA University of Applied Science Pia Stenström 12

13. marketing on By joining Facebook a business can increase their viewers and potential customers all over the world Info can be used to benefit online marketing since the company has stats on what the users are doing A company can also post a poll to find more about your target demographic on the adverting page on the site Facebook also has classified ad space on the left hand side and other areas of the site for online business to promote products and services Source: http://EzineArticles.com/823941 HAAGA-HELIA University of Applied Science Pia Stenström 13

14. Thankyou for yourattention HAAGA-HELIA University of Applied Science Pia Stenström 14