The Evolution & Future of Social Networking

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Slide deck used by Lisamarie Babik and Holly Bielawa during their presentation at Internet User Experience in Ann Arbor, Michigan on 4/2/2009.

Technologie Actualités & Politique

Evolution & Future of Social
Networking
Holly Bielawa & Lisamarie Babik

Copyright 2009 Menlo Innovations LLC

Introductions

Copyright 2009 Menlo Innovations LLC

Agenda
History of networking
 
The origin and use of personas
 
How does age affect your online habits?
 
Three Social Networks: Facebook, LinkedIn, and Twitter
 
What does the future hold?
 

Copyright 2009 Menlo Innovations LLC

History of Networking

Copyright 2009 Menlo Innovations LLC

The New Breed of “Social Networks”

Copyright 2009 Menlo Innovations LLC Source: SmartMarketMovie.com

Personas: Origin and Use

Psychology:
 
“The face you present to the world”
- Carl Jung, Psychologist
Marketing:
 
“A person that represents the
characteristics of your target market”
- Corte Swearingen, Marketing Blogger
Technology:
 
“An archetype representing the needs, behaviors, and goals of a particular
group of users ”
- Alan Cooper, The Inmates are Running the Asylum

Copyright 2009 Menlo Innovations LLC

Our Personas
Meegan George Betty

Copyright 2009 Menlo Innovations LLC

Meegan the Millennial
Early user of Facebook
 
Has grown up online
 
Primary online focus is
 
social
Little expectation of
 
online privacy

Copyright 2009 Menlo Innovations LLC

George the Gen-X’er
Has suffered the travails of
 
the Internet as its grown
(e.g. viruses, pop-ups,
identity theft)
Primary online focus is
 
business-related; uses
social networking for
work
Very concerned about
 
online privacy

Copyright 2009 Menlo Innovations LLC

Baby Boomer Betty
Came to computers late
 
in life
Uses Facebook to keep up
 
with her kids
Primary online focus is
 
social
Has modest expectations
 
of online privacy because
she hasn’t been bitten yet

Copyright 2009 Menlo Innovations LLC

What People are Doing Online
One study of 49.3 million people found 120 million social
 
profiles
Each person averaged 2-3 social profiles
 
women spend more time on social networks building and
 
nurturing relationships
men are less likely to spend as much time nurturing
 
relationships as they are 'transacting.'

Source:RapLeaf Study

Copyright 2009 Menlo Innovations LLC

Year Established: February 2004
 
Created by: Mark Zuckerberg @ Harvard University
 
# Unique Users to Date: 68 million
 

Source: InsideFacebook.com

Copyright 2009 Menlo Innovations LLC

Year Established: May 2003
 
Created by: Reid Hoffman, formerly of Paypal
 
# Unique Users to Date: 6 million
 

Source: Wikipedia

Copyright 2009 Menlo Innovations LLC

Year Established: March 2006
 
Created by: Jack Dorsey, Noah Glass, Biz Stone, and Evan
 
Williams
# Unique Users to Date: 11 million
 

Source: Wikipedia

Copyright 2009 Menlo Innovations LLC

How Does Age Affect Your Online Habits?

E-mail 3 1 1
Instant Messaging 1 5 n/a
or Texting
Facebook 2 4 2
LinkedIn n/a 2 3
Twitter 4 3 n/a

Copyright 2009 Menlo Innovations LLC

What Do You Think the Future Holds?

“The most profound technologies are those that
disappear. They weave themselves into the fabric of
everyday life until they are indistinguishable from it.”
- Mark Weiser, chief scientist at Xerox PARC
Copyright 2009 Menlo Innovations LLC

Questions

Copyright 2009 Menlo Innovations LLC

Contact Information
Holly Bielawa Lisamarie Babik
High-Tech Anthropologist® Menlo Evangelist
hbielawa@menloinnovations.com lbabik@menloinnovations.com

Menlo Innovations LLC
410 N. Fourth Avenue, 3rd Floor
Ann Arbor, Michigan 48104-1104
734-665-1847
http://www.menloinnovations.com

Facebook Group: Menlo Innovations LLC
LinkedIn Group: Menlonians
Twitter: menloinnovation

Copyright 2009 Menlo Innovations LLC

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