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Grassroots	
  Entrepreneurism	
  
An	
  working	
  document	
  of	
  insights	
  &	
  ideas	
  and	
  a	
  
thesis	
  for	
  transforming	
  the	
  American	
  economy	
  	
  
December,	
  2010	
  
Donna	
  Harris,	
  Dec.	
  2010	
  
Convergence…	
  
Entrepreneurial	
  
Economy	
  
Global	
  
Economy	
  
Network	
  
Economy	
  
Donna	
  Harris,	
  Dec.	
  2010	
  
Entrepreneurial	
  Economy	
  
•  BELIEF	
  #1:	
  Entrepreneurship	
  is	
  the	
  leading	
  force	
  for	
  sustainable	
  economic	
  
development	
  
•  Economic	
  growth	
  /	
  transformaMon	
  will	
  depend	
  on	
  innovaMve	
  
entrepreneurs,	
  not	
  incumbent	
  corporaMons	
  
–  “the	
  net	
  source	
  of	
  new	
  jobs	
  will	
  be	
  predominately	
  created	
  from	
  an	
  entrepreneurial	
  
climate,	
  not	
  from	
  revitalizing	
  old	
  industries”	
  (George	
  Solomon,	
  co-­‐director	
  of	
  the	
  Center	
  
for	
  Entrepreneurial	
  Excellence	
  at	
  George	
  Washington	
  University)	
  
–  The	
  Kauffman	
  FoundaMon	
  has	
  found	
  that	
  from	
  1980	
  to	
  2005,	
  nearly	
  all	
  net	
  job	
  creaMon	
  
in	
  the	
  U.S.	
  occurred	
  in	
  firms	
  that	
  were	
  less	
  than	
  five	
  years	
  old.	
  
•  both	
  on	
  average	
  and	
  for	
  all	
  but	
  seven	
  years	
  between	
  1977	
  and	
  2005,	
  exisMng	
  firms	
  are	
  net	
  job	
  
destroyers,	
  losing	
  1	
  million	
  jobs	
  net	
  combined	
  per	
  year.	
  By	
  contrast,	
  in	
  their	
  first	
  year,	
  new	
  
firms	
  add	
  an	
  average	
  of	
  3	
  million	
  jobs	
  
–  Of	
  all	
  the	
  US	
  businesses	
  that	
  exist	
  today,	
  half	
  of	
  them	
  did	
  not	
  exist	
  in	
  the	
  year	
  2000	
  
•  “We're	
  seeing	
  the	
  beginnings	
  of	
  the	
  entrepreneurial	
  economy,	
  a	
  system	
  
built	
  on	
  nimble,	
  low-­‐overhead,	
  odenMmes	
  small	
  companies	
  with	
  fluid	
  
workforces,	
  rather	
  than	
  the	
  massive	
  conglomerates	
  that	
  have	
  upheld	
  the	
  
economy	
  for	
  decades.”	
  
Entrepreneurial	
  
Economy	
  
Donna	
  Harris,	
  Dec.	
  2010	
  
Business	
  CreaMon	
  
•  BELIEF	
  #2:	
  The	
  widely-­‐held	
  belief	
  that	
  capital	
  markets	
  (“VC,	
  
Private	
  equity,	
  IPO”)	
  are	
  the	
  only	
  way	
  to	
  grow	
  scalable	
  new	
  
enterprises	
  is	
  flawed.	
  
•  First,	
  roughly	
  600,000	
  new	
  businesses	
  launch	
  in	
  the	
  United	
  
States	
  each	
  year.	
  	
  Only	
  about	
  1,000	
  new	
  businesses	
  receive	
  
their	
  first	
  venture	
  capital	
  funding	
  each	
  year.	
  	
  That	
  means	
  
only	
  .167%	
  of	
  new	
  businesses	
  receive	
  venture	
  funding.	
  	
  	
  
•  VC	
  funding	
  is	
  also	
  concentrated	
  in	
  select	
  regions	
  of	
  the	
  US,	
  
leaving	
  out	
  enMre	
  swaths	
  of	
  the	
  naMon/world	
  
–  PWC	
  Data	
  
Donna	
  Harris,	
  Dec.	
  2010	
  
Most	
  firms	
  don’t	
  go	
  public	
  
•  Second,	
  over	
  70%	
  of	
  U.S.	
  firms	
  with	
  more	
  than	
  500	
  
employees	
  choose	
  to	
  remain	
  private	
  rather	
  than	
  
lisMng	
  on	
  a	
  stock	
  market	
  
–  U.S.	
  Census	
  Bureau	
  
•  The	
  number	
  of	
  IPO’s	
  in	
  the	
  US	
  is	
  declining	
  
–  See	
  link	
  re:	
  declining	
  IPO	
  market:	
  
hmp://www.pascalsview.com/pascalsview/2010/08/
connecMng-­‐the-­‐dots-­‐how-­‐new-­‐job-­‐creaMon-­‐ipo
%E2%80%99s-­‐and-­‐venture-­‐capital-­‐in-­‐america-­‐are-­‐
inMmately-­‐linked.html	
  	
  
Donna	
  Harris,	
  Dec.	
  2010	
  
Private	
  firms	
  as	
  employers	
  
•  Third,	
  privately	
  held	
  firms	
  account	
  for	
  more	
  
than	
  two-­‐thirds	
  of	
  U.S.	
  private-­‐sector	
  
employment	
  
Donna	
  Harris,	
  Dec.	
  2010	
  
Small	
  Businesses	
  contribute	
  to	
  
employment,	
  trade	
  and	
  innovaMon	
  
•  Fourth,	
  there	
  are	
  29.6	
  million	
  small	
  businesses	
  in	
  the	
  
US,	
  and	
  they	
  employ	
  over	
  half	
  the	
  private	
  sector	
  
workforce.	
  	
  They	
  represent	
  97.3%	
  of	
  all	
  exporters	
  of	
  
goods	
  and	
  they	
  generate	
  the	
  majority	
  of	
  the	
  
innovaMons	
  that	
  come	
  from	
  US	
  firms.	
  They	
  exist	
  in	
  
every	
  city	
  in	
  the	
  country.	
  
Donna	
  Harris,	
  Dec.	
  2010	
  
High	
  Impact	
  Enterprises	
  
•  BELIEF	
  #3:	
  High	
  growth	
  entrepreneurs’	
  enterprises	
  
create	
  a	
  disproporMonate	
  share	
  of	
  all	
  new	
  jobs	
  created	
  
by	
  new	
  firms	
  
•  While	
  70%	
  or	
  more	
  of	
  an	
  industrialized	
  economy’s	
  jobs	
  
are	
  generated	
  by	
  SMEs,	
  an	
  overwhelming	
  number	
  of	
  
jobs	
  come	
  from	
  a	
  small	
  subset	
  of	
  SMEs,	
  “Growth	
  
Entrepreneurs”	
  who	
  do	
  most	
  of	
  the	
  work	
  of	
  new	
  job	
  
and	
  wealth	
  creaMon.	
  
•  “entrepreneurs	
  that	
  have	
  the	
  most	
  innovaMve	
  ideas,	
  
the	
  power	
  to	
  inspire	
  through	
  their	
  stories,	
  and	
  the	
  
most	
  scalable	
  businesses	
  in	
  their	
  respecMve	
  
countries”	
  (Endeavor)	
  
Donna	
  Harris,	
  Dec.	
  2010	
  
MulMplier	
  Effect	
  
•  BELIEF	
  #4	
  –	
  Entrepreneurial	
  acMvity	
  has	
  a	
  mulMplier	
  effect	
  
•  GEM	
  2010	
  survey	
  shows	
  that,	
  in	
  the	
  economies	
  analyzed,	
  some	
  110	
  
million	
  people	
  between	
  18	
  and	
  64	
  years	
  old	
  were	
  acMvely	
  engaged	
  
in	
  starMng	
  a	
  business.	
  Another	
  140	
  million	
  were	
  running	
  new	
  
businesses	
  they	
  started	
  less	
  than	
  3½	
  years	
  earlier.	
  Taken	
  together,	
  
some	
  250	
  million	
  were	
  involved	
  in	
  what	
  GEM	
  defines	
  as	
  early	
  stage	
  
entrepreneurial	
  acMvity.	
  	
  
•  Out	
  of	
  these	
  individuals,	
  an	
  esMmated	
  63	
  million	
  people	
  expected	
  
to	
  hire	
  at	
  least	
  five	
  employees	
  over	
  the	
  next	
  five	
  years,	
  and	
  27	
  
million	
  of	
  these	
  individuals	
  anMcipated	
  hiring	
  twenty	
  or	
  more	
  
employees	
  in	
  five	
  years.	
  
•  NOTE:	
  what	
  is	
  the	
  net	
  number	
  of	
  new	
  jobs	
  that	
  need	
  to	
  be	
  created?	
  
Donna	
  Harris,	
  Dec.	
  2010	
  
Capital	
  is	
  the	
  means,	
  not	
  the	
  end	
  
•  BELIEF	
  #5	
  –	
  Capital	
  is	
  merely	
  a	
  proxy	
  for	
  what	
  entrepreneurs	
  truly	
  
need	
  (access	
  to	
  markets,	
  revenue	
  growth,	
  cash	
  flow).	
  	
  	
  
–  Capital	
  is	
  simply	
  a	
  tool.	
  
–  Much	
  energy	
  is	
  focused	
  on	
  the	
  effort	
  of	
  raising	
  capital	
  (oden	
  at	
  the	
  
cost	
  of	
  other	
  aspects	
  of	
  the	
  business,	
  such	
  as	
  sales)	
  and	
  many	
  
accolades	
  come	
  from	
  having	
  raised	
  capital.	
  	
  Yet,	
  when	
  capital	
  is	
  
received,	
  no	
  incremental	
  value	
  is	
  created.	
  Entrepreneurs	
  must	
  sMll	
  
execute	
  to	
  create	
  value.	
  	
  
•  NOTE:	
  can	
  we	
  find	
  data	
  on	
  how	
  Mme	
  is	
  spent	
  (i.e.,	
  the	
  “cost”	
  of	
  raising	
  
capital?)	
  
–  Entrepreneurs	
  raise	
  capital	
  in	
  order	
  to	
  fund	
  their	
  growth	
  plans.	
  	
  How	
  
much	
  is	
  raised	
  is	
  based	
  on	
  the	
  cost	
  of	
  the	
  plan	
  and	
  the	
  Mme	
  it	
  will	
  take	
  
to	
  execute.	
  
–  Utopia	
  reduces	
  the	
  cost	
  of	
  growth,	
  accelerates	
  the	
  Mmeframe,	
  and	
  
reduces	
  the	
  risk	
  
Donna	
  Harris,	
  Dec.	
  2010	
  
Economies	
  are	
  dynamic,	
  not	
  staMc	
  
•  BELIEF	
  #6	
  -­‐	
  Lack	
  of	
  compeMMveness	
  comes	
  from	
  a	
  slow-­‐down	
  in	
  the	
  introducMon	
  of	
  
new	
  products	
  (i.e.,	
  new	
  companies)	
  that	
  can	
  create	
  new	
  value,	
  create	
  new	
  
markets	
  or	
  respond	
  to	
  shids	
  in	
  exisMng	
  markets	
  
•  As	
  the	
  pace	
  of	
  change	
  in	
  our	
  world	
  accelerates,	
  this	
  dynamic	
  becomes	
  more	
  
pronounced.	
  	
  New	
  businesses	
  are	
  introduced	
  with	
  innovaMve	
  offerings	
  that	
  
replace	
  ones	
  now	
  obsolete.	
  	
  
–  Schumpeter	
  –	
  entrepreneurs	
  disrupt	
  the	
  market	
  equilibrium	
  by	
  introducing	
  new	
  product-­‐
market	
  combinaMons	
  and	
  teaching	
  customers	
  to	
  want	
  new	
  things,	
  driving	
  out	
  obsolete	
  firms	
  
and	
  advancing	
  economic	
  growth	
  
–  Drucker	
  –	
  the	
  role	
  of	
  the	
  entrepreneur	
  is	
  to	
  search	
  for,	
  respond	
  to	
  and	
  exploit	
  change	
  
•  Yet	
  the	
  US	
  economy	
  (governments,	
  states,	
  businesses)	
  is	
  not	
  structured	
  to	
  
accommodate	
  this.	
  This	
  is	
  a	
  dramaMc	
  departure	
  from	
  historical	
  US	
  thinking,	
  with	
  
long-­‐standing,	
  massive,	
  entrenched	
  corporate	
  enMMes	
  (“too	
  big	
  to	
  fail”,	
  GM,	
  
bailouts,	
  etc.)	
  (bigger,	
  bigger,	
  bigger)	
  (US	
  collecMve	
  shock	
  that	
  GM	
  is	
  no	
  longer	
  the	
  
market	
  leader)	
  (crossing	
  the	
  chasm)	
  
•  There	
  needs	
  to	
  be	
  a	
  balance	
  between	
  rates	
  of	
  established	
  businesses	
  and	
  rates	
  of	
  
early	
  stage	
  acMvity	
  -­‐	
  “Ideally	
  an	
  economy	
  should	
  have	
  some	
  turnover	
  of	
  firms,	
  
where	
  startups	
  introduce	
  ideas	
  into	
  their	
  environments	
  replacing,	
  in	
  part,	
  firms	
  
whose	
  businesses	
  have	
  lost	
  their	
  relevance.”	
  GEM	
  Global	
  Report	
  
Donna	
  Harris,	
  Dec.	
  2010	
  
It’s	
  not	
  about	
  quanMty	
  
•  Belief	
  #7	
  –	
  we	
  have	
  to	
  culMvate	
  growth	
  businesses,	
  not	
  just	
  startups	
  
–  Over	
  the	
  past	
  decade,	
  we	
  have	
  been	
  creaMng	
  more	
  non-­‐employer	
  businesses	
  
and	
  fewer	
  employer	
  businesses	
  per	
  capita.	
  (Employer	
  businesses	
  are	
  
companies	
  that	
  the	
  Census	
  Bureau	
  reports	
  have	
  at	
  least	
  one	
  employee;	
  non-­‐
employer	
  businesses	
  have	
  no	
  employees.)	
  The	
  employer	
  business	
  share	
  of	
  the	
  
total	
  businesses	
  has	
  slipped	
  four	
  percentage	
  points	
  since	
  1997,	
  from	
  26.4%	
  of	
  
the	
  total	
  in	
  1997	
  to	
  22.4%	
  in	
  2007.	
  Non-­‐employer	
  businesses	
  aren't	
  the	
  source	
  
of	
  job	
  or	
  wealth	
  creaMon	
  that	
  employer	
  businesses	
  are,	
  which	
  means	
  the	
  U.S.	
  
economy	
  doesn't	
  benefit	
  as	
  much	
  from	
  them.	
  By	
  definiMon,	
  non-­‐employer	
  
businesses	
  don't	
  create	
  any	
  jobs,	
  and	
  their	
  sales	
  and	
  profits	
  are	
  quite	
  low.	
  
•  Belief	
  #8	
  –	
  we	
  have	
  to	
  culMvate	
  success	
  among	
  companies	
  rather	
  than	
  
simply	
  encouraging	
  more	
  companies	
  to	
  launch.	
  	
  
–  Entrepreneurship	
  does	
  not	
  impact	
  an	
  economy	
  simply	
  through	
  higher	
  
numbers	
  of	
  entrepreneurs.	
  It	
  is	
  important	
  to	
  consider	
  quality	
  measures,	
  like	
  
growth,	
  innovaMon	
  and	
  internaMonalizaMon.	
  (GEM,	
  2010	
  report)	
  
•  Find	
  the	
  highest	
  potenMal	
  enterprises	
  (based	
  on	
  potenMal	
  impact)	
  and	
  give	
  
them	
  their	
  “best	
  chance	
  to	
  reach	
  their	
  potenMal”	
  
•  Success	
  =	
  revenue	
  growth,	
  profitability	
  
Donna	
  Harris,	
  Dec.	
  2010	
  
Building	
  profitability	
  reduces	
  churn	
  
•  Belief	
  #9	
  -­‐	
  Lack	
  of	
  profitability,	
  NOT	
  access	
  to	
  capital,	
  is	
  the	
  
most	
  frequently	
  cited	
  reason	
  for	
  disconMnuing	
  (across	
  all	
  
economies,	
  regions	
  and	
  countries)	
  
–  FACT.	
  	
  See	
  GEM	
  Report	
  
•  While	
  some	
  level	
  of	
  disconMnuance	
  is	
  necessary	
  to	
  
maintain	
  a	
  dynamic	
  economy,	
  when	
  churn	
  is	
  too	
  high,	
  
entrepreneurial	
  acMviMes	
  do	
  not	
  have	
  a	
  net	
  posiMve	
  
contribuMon	
  on	
  the	
  economy.	
  
•  The	
  US	
  has	
  a	
  high	
  TEA	
  rate	
  (lots	
  of	
  new	
  businesses)	
  but	
  also	
  
has	
  the	
  highest	
  disconMnuance	
  rate	
  of	
  all	
  innovaMon	
  based	
  
economies.	
  
•  This	
  churn	
  can	
  be	
  reduced	
  if	
  companies	
  can	
  find	
  a	
  way	
  to	
  
increase	
  the	
  likelihood	
  of	
  reaching	
  profitability	
  
Donna	
  Harris,	
  Dec.	
  2010	
  
Economic	
  Diversity	
  is	
  CriMcal	
  
•  BELIEF	
  #10	
  –	
  Economic	
  transformaMon	
  must	
  
entail	
  diversificaMon	
  
•  Likened	
  to	
  a	
  successful	
  investment	
  porvolio,	
  
entrepreneurship	
  in	
  a	
  society	
  should	
  contain	
  a	
  
wide	
  variety	
  of	
  business	
  phases	
  and	
  types,	
  
parMcipaMng	
  in	
  numerous	
  industries,	
  led	
  by	
  
different	
  types	
  of	
  entrepreneurs,	
  including	
  
women	
  and	
  underrepresented	
  age	
  groups.	
  
•  Michigan	
  as	
  the	
  example	
  (or	
  PA)	
  in	
  affiliaMng	
  with	
  
a	
  limited	
  industry	
  base	
  
Donna	
  Harris,	
  Dec.	
  2010	
  
Economic	
  TransformaMon	
  means	
  
creaMng	
  real	
  value	
  
•  Wall	
  Street	
  Economy	
  versus	
  Main	
  Street	
  Economy	
  
–  Wall	
  Street	
  Economy	
  =	
  A	
  system	
  of	
  pure	
  money	
  that	
  is	
  
highly	
  biased	
  towards	
  the	
  wealthiest	
  and	
  most	
  predatory	
  
members	
  of	
  society.	
  	
  
•  Bigger	
  is	
  bemer	
  
•  IPO	
  driven	
  /	
  maximizing	
  shareholder	
  return	
  
•  Phantom	
  wealth	
  	
  
–  Main	
  Street	
  Economy	
  =	
  real	
  economy	
  of	
  Main	
  Street	
  
where	
  people	
  are	
  trying	
  to	
  figure	
  out	
  things	
  to	
  do	
  with	
  
their	
  resources	
  to	
  provide	
  for	
  their	
  livelihoods	
  and	
  to	
  
create	
  community	
  wealth.	
  	
  
•  Real	
  wealth	
  in	
  real	
  dollars	
  
•  “rooted	
  local	
  economies”	
  
Donna	
  Harris,	
  Dec.	
  2010	
  
The	
  Missing	
  Middle	
  
•  Investors	
  commonly	
  look	
  at	
  risk	
  reducMon,	
  rather	
  
than	
  reward	
  capture,	
  as	
  the	
  key	
  valuaMon	
  driver	
  
for	
  the	
  venture,	
  parMcularly	
  in	
  the	
  development	
  
stage.	
  
•  Wide	
  gap	
  between	
  microfinance	
  and	
  private	
  
equity.	
  	
  The	
  middle.	
  
•  	
  As	
  Peter	
  Drucker	
  has	
  said,	
  "What	
  we	
  need	
  is	
  an	
  
entrepreneurial	
  society	
  in	
  which	
  innovaMon	
  and	
  
entrepreneurship	
  are	
  normal,	
  steady,	
  and	
  
conMnuous.“	
  
Donna	
  Harris,	
  Dec.	
  2010	
  
Interlink	
  of	
  economic	
  transformaMon	
  
and	
  social	
  transformaMon	
  
•  BELIEF	
  #11	
  –	
  Economic	
  transformaMon	
  can	
  and	
  should	
  produce	
  
societal	
  transformaMon	
  
•  At	
  the	
  root	
  of	
  most	
  social	
  challenges	
  lie	
  economic	
  issues	
  
•  “Most	
  all	
  of	
  the	
  dysfuncMons	
  that	
  we’re	
  experiencing	
  in	
  society—
economic	
  instability,	
  social	
  breakdown,	
  violence,	
  and	
  war,	
  
environmental	
  destrucMon—they	
  are	
  all	
  inevitable	
  consequences	
  of	
  
an	
  economic	
  system	
  that	
  is	
  designed	
  to	
  concentrate	
  power	
  and	
  
focus	
  social	
  values	
  on	
  money.	
  The	
  only	
  way	
  we’re	
  going	
  to	
  be	
  able	
  
to	
  correct	
  the	
  failure	
  is	
  through	
  economic	
  transformaMon.”	
  
–  David	
  Korten,	
  author	
  of	
  “When	
  CorporaMons	
  Rule	
  the	
  World”	
  and	
  “Agenda	
  for	
  a	
  
New	
  Economy”	
  
–  hmp://www.yesmagazine.org/issues/a-­‐resilient-­‐community/get-­‐free-­‐from-­‐wall-­‐
street	
  	
  
•  UN	
  Millennium	
  Goals	
  
Donna	
  Harris,	
  Dec.	
  2010	
  
It’s	
  not	
  an	
  either-­‐or,	
  it’s	
  a	
  both-­‐and	
  
•  TradiMonal	
  entrepreneurship	
  =	
  innovaMon	
  +	
  income	
  (devoid	
  of	
  any	
  
concept	
  of	
  impact)	
  
–  Come	
  back	
  to	
  this:	
  investors	
  interested	
  in	
  building	
  important	
  businesses,	
  
influenMal	
  businesses	
  (versus	
  impacvul);	
  importance	
  does	
  not	
  equal	
  impacvul	
  
–  Importance	
  
–  InfluenMal	
  
•  Social	
  entrepreneurship	
  =	
  innovaMon	
  +	
  impact	
  (but	
  struggles	
  with	
  
sustainability/income)	
  
•  The	
  future	
  is	
  TransformaMonal	
  Entrepreneurship,	
  which	
  =	
  innovaMon	
  +	
  
income	
  +	
  impact	
  
•  Impact	
  =	
  Jobs	
  created,	
  revenue	
  driven	
  throughout	
  supply	
  chain/economy,	
  
plus	
  secondary	
  impacts	
  	
  
–  HP	
  example	
  
•  “Job	
  creaMon	
  is	
  the	
  key	
  to	
  ge|ng	
  tracMon	
  in	
  most	
  other	
  kinds	
  of	
  
improvement	
  in	
  society,	
  and	
  entrepreneurship	
  is	
  the	
  key	
  to	
  job	
  
creaMon.”	
  (Endeavor	
  HBS	
  Case	
  study)	
  
Donna	
  Harris,	
  Dec.	
  2010	
  
Requires	
  New	
  Thinking	
  
•  Belief	
  #12	
  –	
  There	
  needs	
  to	
  be	
  new	
  ways	
  of	
  thinking,	
  new	
  ways	
  to	
  
approach	
  markets,	
  new	
  ways	
  of	
  building	
  enterprises	
  
•  We	
  will	
  need	
  to	
  transform	
  our	
  way	
  of	
  thinking	
  if	
  we	
  are	
  going	
  to	
  
transform	
  our	
  economies	
  
•  US	
  has	
  lost	
  its	
  confidence	
  as	
  an	
  entrepreneurial	
  naMon,	
  and	
  
entrepreneurialism	
  has	
  been	
  hijacked	
  by	
  the	
  capital	
  markets	
  (see	
  
Drucker)	
  
•  “Leadership	
  for	
  insMtuMonal	
  transformaMon	
  rarely	
  comes	
  from	
  
within	
  the	
  insMtuMons	
  of	
  Empire”.	
  	
  	
  
•  TransformaMonal	
  leadership	
  comes	
  from	
  outside	
  the	
  establishment	
  
to	
  challenge	
  the	
  status	
  quo	
  and	
  create	
  alternaMve	
  insMtuMons	
  that	
  
ulMmately	
  displace	
  those	
  that	
  no	
  longer	
  serve.	
  
•  The	
  key	
  is	
  the	
  individual,	
  who	
  is	
  increasingly	
  empowered	
  in	
  an	
  era	
  
of	
  technology	
  and	
  social	
  media.	
  	
  
Donna	
  Harris,	
  Dec.	
  2010	
  
Global	
  Economy	
  
•  Belief	
  #1	
  -­‐	
  Today’s	
  economy	
  is	
  global,	
  not	
  local.	
  	
  
•  GlobalizaMon	
  =	
  EliminaMon	
  of	
  barriers	
  (tech,	
  comm,	
  
travel)	
  =	
  enterprises	
  playing	
  globally.	
  	
  	
  
•  The	
  world’s	
  markets	
  and	
  businesses	
  are	
  increasingly	
  
connected	
  and	
  interdependent.	
  
•  The	
  integraMon	
  of	
  naMonal	
  economies	
  into	
  the	
  
internaMonal	
  economy	
  through	
  trade,	
  foreign	
  direct	
  
investment,	
  poliMcal	
  idea	
  exchanges,	
  capital	
  flows,	
  
migraMon,	
  the	
  spread	
  of	
  technology,	
  and	
  military	
  
presence.	
  
•  Driven	
  by	
  a	
  combinaMon	
  of	
  economic,	
  technological,	
  
sociocultural,	
  poliMcal,	
  and	
  biological	
  factors.	
  
Global	
  
Economy	
  
Donna	
  Harris,	
  Dec.	
  2010	
  
High	
  PotenMal	
  Firms	
  all	
  over	
  the	
  Planet	
  
•  Belief	
  #2	
  -­‐	
  There	
  are	
  world	
  class	
  entrepreneurs	
  all	
  over	
  the	
  planet	
  
•  Most	
  people’s	
  assumpMons	
  about	
  entrepreneurship	
  in	
  the	
  developing	
  
world—that	
  entrepreneurs	
  either	
  don’t	
  exist	
  there	
  or	
  are	
  
microentrepreneurs—are	
  wrong.	
  High	
  potenMal	
  ventures	
  are	
  surfacing	
  
where	
  no	
  one	
  is	
  looking	
  for	
  them—in	
  Beirut	
  instead	
  of	
  Boston,	
  in	
  Cape	
  
Town	
  instead	
  of	
  Silicon	
  Valley—among	
  people	
  who	
  have	
  historically	
  been	
  
outside	
  the	
  economic	
  power	
  structure.	
  	
  
•  Countries	
  that	
  want	
  to	
  play	
  in	
  the	
  global	
  economy	
  need	
  companies	
  like	
  
these,	
  which	
  are	
  building	
  and	
  redefining	
  industries	
  that	
  saMsfy	
  domesMc	
  
demand	
  and	
  generate	
  export	
  income—not	
  to	
  menMon	
  create	
  
employment	
  for	
  the	
  rapidly	
  growing	
  younger	
  populaMon.	
  
–  Quotes	
  from	
  AllWorld	
  HBS	
  video	
  
•  Consider:	
  
–  The	
  Saudi	
  Fast	
  Growth	
  100	
  companies	
  collecMvely	
  created	
  35,000	
  jobs	
  since	
  
they	
  were	
  established,	
  of	
  which	
  nearly	
  15,000	
  were	
  created	
  in	
  just	
  the	
  last	
  five	
  
years	
  
	
  
Donna	
  Harris,	
  Dec.	
  2010	
  
Sweet	
  16	
  –	
  Countries	
  to	
  Invest	
  In	
  
Source:	
  hmp://cebviews.com/2010/03/25/the-­‐16-­‐countries-­‐you-­‐should-­‐invest-­‐in/	
  	
  	
  	
  
Donna	
  Harris,	
  Dec.	
  2010	
  
Global	
  from	
  IncepMon	
  
•  Belief	
  #3	
  –	
  Today’s	
  entrepreneurs	
  are	
  already	
  thinking	
  global	
  from	
  
day	
  1	
  despite	
  public	
  percepMons	
  of	
  globalizaMon	
  
•  Historically,	
  firms	
  first	
  sought	
  to	
  grow	
  at	
  home,	
  then	
  long-­‐term	
  
grow	
  overseas	
  (tradiMonal	
  MBA	
  training	
  in	
  InternaMonal	
  Business)	
  
•  61%	
  of	
  people	
  surveyed	
  view	
  China’s	
  economy	
  as	
  more	
  of	
  a	
  threat	
  
to	
  US	
  jobs	
  than	
  an	
  opportunity	
  for	
  new	
  markets	
  and	
  investments.	
  	
  	
  
•  Regardless	
  of	
  tradiMonal	
  training	
  or	
  public	
  percepMon,	
  today,	
  
companies	
  are	
  thinking	
  global	
  from	
  incepMon,	
  frequently	
  starMng	
  
overseas	
  rather	
  than	
  at	
  home,	
  melding	
  home/foreign	
  employee	
  
bases,	
  using	
  foreign	
  suppliers,	
  markeMng	
  globally,	
  etc.	
  
•  The	
  absolutely	
  will	
  influence	
  the	
  economic	
  base	
  of	
  the	
  future	
  
Donna	
  Harris,	
  Dec.	
  2010	
  
Global	
  Business	
  Model,	
  not	
  just	
  
Customers	
  
•  Belief	
  #4	
  -­‐	
  The	
  global	
  economy	
  is	
  mulM-­‐dimensional,	
  not	
  linear	
  
•  Historic	
  conversaMons	
  have	
  been	
  about	
  ge|ng	
  countries	
  to	
  open	
  borders	
  
to	
  trade	
  (i.e.,	
  to	
  US	
  products),	
  but	
  this	
  oversimplifies	
  and	
  wrongly	
  focuses	
  
the	
  issue	
  on	
  one	
  dimension	
  
•  i.e.,	
  not	
  just	
  about	
  selling	
  US	
  products	
  in	
  other	
  countries	
  
•  InternaMonalizaMon	
  is	
  not	
  just	
  about	
  having	
  foreign	
  customers.	
  It’s	
  about	
  
thinking	
  globally	
  about	
  all	
  aspects	
  of	
  a	
  business	
  
–  Brand,	
  MarkeMng,	
  Customers,	
  Suppliers,	
  OperaMons,	
  Employees,	
  Owners,	
  
Investors…	
  
–  “Any	
  job	
  can	
  be	
  sent	
  overseas	
  if	
  it	
  can	
  be	
  digiMzed	
  and	
  you	
  don't	
  need	
  face-­‐to-­‐
face	
  interacMon	
  like	
  a	
  haircut	
  
–  “transnaMonal	
  strategy”	
  in	
  which	
  each	
  organizaMonal	
  acMvity	
  is	
  performed	
  in	
  a	
  
locaMon	
  where	
  it	
  can	
  be	
  best	
  accomplished	
  
•  Physical	
  country	
  borders	
  are	
  becoming	
  less	
  and	
  less	
  relevant	
  (especially	
  to	
  
entrepreneurs	
  and	
  high	
  growth	
  companies)	
  
–  Re-­‐read	
  “When	
  CorporaMons	
  Rule	
  the	
  World”	
  
Donna	
  Harris,	
  Dec.	
  2010	
  
Example	
  
•  In	
  2008,	
  Chinese	
  companies	
  had	
  invested	
  less	
  than	
  $5b	
  in	
  the	
  US,	
  while	
  US	
  firms	
  
made	
  $50B	
  capital	
  investments	
  in	
  China	
  and	
  employed	
  tens	
  of	
  thousands	
  of	
  
Chinese	
  workers.	
  	
  Since	
  2009,	
  Chinese	
  investment	
  in	
  the	
  US	
  has	
  jumped	
  150%	
  to	
  
almost	
  $12b	
  (Rhodium	
  Group).	
  	
  Chinese	
  firms	
  employ	
  over	
  10,000	
  Americans	
  and	
  
growing.	
  	
  	
  
–  Suntech,	
  world’s	
  largest	
  producer	
  of	
  solar	
  panels,	
  HQ	
  in	
  Wuxi,	
  China.	
  	
  Establish	
  Phoenix	
  
assembly	
  line	
  to	
  get	
  big	
  savings	
  on	
  shipping	
  costs	
  and	
  a	
  foothold	
  in	
  a	
  growing	
  market.	
  
Received	
  a	
  $2.1	
  million	
  manufacturing	
  tax	
  credit	
  through	
  the	
  economic	
  sMmulus	
  package	
  on	
  
an	
  investment	
  of	
  about	
  $10	
  million	
  and	
  also	
  became	
  eligible	
  to	
  supply	
  solar	
  panels	
  to	
  
installers	
  that	
  win	
  government	
  contracts	
  with	
  "Buy	
  American"	
  clauses.	
  More	
  than	
  1,000	
  
people	
  turned	
  up	
  at	
  a	
  recent	
  Suntech	
  job	
  fair.	
  Suntech	
  is	
  using	
  more	
  advanced	
  manufacturing	
  
equipment	
  in	
  AZ	
  than	
  in	
  Wuxi,	
  allowing	
  30	
  Arizonans	
  to	
  produce	
  the	
  same	
  number	
  of	
  solar	
  
modules	
  as	
  100	
  Chinese.	
  (U.S.	
  producMon	
  costs	
  are	
  sMll	
  about	
  10	
  percent	
  higher.)	
  "If	
  it	
  works	
  
very	
  well,	
  we	
  can	
  integrate	
  the	
  same	
  manufacturing	
  technology	
  in	
  China,"	
  Guo	
  says.	
  "This	
  
would	
  help	
  Suntech	
  China	
  make	
  [a]	
  manpower	
  reducMon."	
  Jobs	
  for	
  Americans	
  and	
  pink	
  slips	
  
for	
  the	
  Chinese—just	
  one	
  more	
  turnabout	
  in	
  the	
  U.S.-­‐China	
  relaMonship.	
  	
  
–  Wanxiang	
  InternaMonal	
  ($8b	
  global	
  company)	
  purchased	
  or	
  invested	
  in	
  over	
  20	
  US	
  firms,	
  
saved	
  over	
  a	
  dozen	
  companies	
  from	
  bankruptcy	
  and	
  employs	
  over	
  5,000	
  Americans	
  
(Wanxiang	
  America	
  has	
  $1.3B	
  in	
  revenue)	
  Ex:	
  Vizio	
  from	
  $0	
  to	
  $2b	
  in	
  less	
  than	
  5	
  years	
  by	
  
leveraging	
  suppliers	
  all	
  over	
  the	
  world	
  rather	
  than	
  verMcally	
  integraMng	
  
Donna	
  Harris,	
  Dec.	
  2010	
  
Network	
  Economy	
  
•  Belief	
  #1	
  –	
  Technology	
  enables	
  enMrely	
  new	
  methods	
  of	
  enterprise	
  
creaMon	
  	
  
•  Inventory,	
  customer	
  management,	
  accounMng,	
  shipping,	
  corporate	
  
communicaMons	
  and	
  even	
  human	
  resources	
  can	
  be	
  outsourced	
  to	
  the	
  
digital	
  ether	
  as	
  a	
  cluster	
  of	
  web-­‐based	
  services	
  and	
  applicaMons	
  
•  Web	
  tools	
  (Apps,	
  Email,	
  Skype)	
  facilitate	
  remote	
  work	
  
•  Eliminates	
  the	
  need	
  for	
  physical	
  plant	
  
•  Reduces	
  the	
  need	
  for	
  large	
  office	
  spaces	
  and	
  a	
  large	
  pool	
  of	
  employees	
  
•  Enables	
  remote	
  collaboraMon	
  	
  
•  DramaMcally	
  lowers	
  cost	
  of	
  building	
  /	
  scaling	
  a	
  business	
  –	
  cost	
  of	
  entry	
  
nearing	
  zero	
  
–  Ex:	
  WAFW	
  brand	
  development	
  -­‐	
  $2,500	
  and	
  done	
  on	
  4	
  conMnents	
  
•  Reduces	
  the	
  capital	
  required	
  for	
  scaling	
  
•  TradiMonal	
  business	
  building	
  methods	
  are	
  now	
  obsolete	
  
Network	
  
Economy	
  
Donna	
  Harris,	
  Dec.	
  2010	
  
New	
  View	
  of	
  Value	
  CreaMon	
  
•  BELIEF	
  #2	
  –	
  Today’s	
  economy	
  is	
  a	
  networked	
  economy,	
  which	
  upends	
  
tradiMonal	
  thinking	
  about	
  value	
  creaMon	
  
•  In	
  a	
  network	
  economy,	
  value	
  is	
  created	
  and	
  shared	
  by	
  all	
  members	
  of	
  a	
  
network	
  rather	
  than	
  by	
  individual	
  companies,	
  and	
  economies	
  of	
  scale	
  
stems	
  from	
  the	
  size	
  of	
  the	
  network	
  -­‐	
  not	
  the	
  enterprise.	
  	
  	
  
•  CollaboraMon,	
  not	
  control,	
  is	
  the	
  primary	
  value	
  creaMon	
  mechanism	
  
•  The	
  great	
  benefits	
  reaped	
  by	
  the	
  new	
  economy	
  in	
  the	
  coming	
  decades	
  will	
  
be	
  due	
  in	
  large	
  part	
  to	
  exploring	
  and	
  exploiMng	
  the	
  power	
  of	
  decentralized	
  
and	
  autonomous	
  networks.	
  
•  A	
  network	
  is	
  a	
  possibility	
  factory.	
  	
  Not	
  only	
  can	
  it	
  be	
  tapped	
  to	
  provide	
  
value	
  to	
  a	
  company,	
  it	
  is	
  also	
  a	
  great	
  source	
  of	
  ideas	
  and	
  opportuniMes.	
  	
  
–  Ex:	
  Crowdsourcing	
  (NYC	
  Give	
  a	
  Minute)	
  
•  Wholesale	
  reshaping	
  of	
  how	
  enMre	
  industries	
  operate	
  
•  An	
  economy/system	
  built	
  on	
  nimble,	
  low-­‐overhead,	
  odenMmes	
  small	
  
companies	
  with	
  fluid	
  workforces,	
  rather	
  than	
  the	
  massive	
  conglomerates	
  
that	
  have	
  upheld	
  the	
  economy	
  for	
  decades.	
  
Donna	
  Harris,	
  Dec.	
  2010	
  
Virtual	
  OrganizaMons	
  
•  BELIEF	
  #3	
  –	
  Today’s	
  most	
  compeMMve	
  enterprises	
  employ	
  a	
  federaMon	
  approach,	
  
melding	
  a	
  network	
  of	
  alliances	
  or	
  partners	
  into	
  a	
  virtual	
  organizaMon	
  
•  CollecMon	
  of	
  enterprises	
  Med	
  together	
  through	
  contractual	
  or	
  other	
  means	
  (joint	
  
ventures,	
  strategic	
  alliances,	
  minority	
  investments,	
  consorMa,	
  coaliMons,	
  
outsourcing,	
  franchises)	
  
•  The	
  virtual	
  organizaMon's	
  goal	
  is	
  to	
  extract	
  the	
  maximum	
  value	
  from	
  its	
  partners	
  
while	
  making	
  the	
  minimum	
  investment	
  in	
  permanent	
  staff,	
  fixed	
  assets,	
  and	
  
working	
  capital.	
  
•  Strategic	
  core	
  funcMons	
  are	
  retained	
  with	
  the	
  enterprise	
  to	
  create	
  compeMMve	
  
advantage	
  
•  Enables	
  specializaMon	
  (selecMon	
  of	
  the	
  best	
  partner	
  for	
  each	
  need),	
  higher	
  access	
  
to	
  talent,	
  and	
  flexibility	
  amid	
  shiding	
  global	
  markets	
  (rapid	
  adaptability	
  /	
  easily	
  
ramp	
  up	
  and	
  down)	
  
•  Examples:	
  
–  the	
  development	
  of	
  the	
  B-­‐1	
  bomber	
  required	
  teams	
  from	
  as	
  many	
  as	
  2,000	
  separate	
  
corporaMons	
  to	
  work	
  together.	
  They	
  formed	
  a	
  virtual	
  organizaMon	
  to	
  accomplish	
  the	
  design	
  
and	
  manufacture	
  this	
  product,	
  an	
  effort	
  that	
  required	
  several	
  years	
  to	
  complete.	
  
•  Source:	
  hmp://www.cis.gsu.edu/~drobey/Cis8160/Global.pdf	
  	
  
Donna	
  Harris,	
  Dec.	
  2010	
  
Virtual	
  Workforce	
  
•  Belief	
  #4	
  -­‐	
  the	
  physical	
  locaMon	
  of	
  work	
  can	
  be	
  decided	
  by	
  
more	
  relevant	
  criteria	
  than	
  the	
  need	
  to	
  co-­‐locate	
  workers	
  
contribuMng	
  to	
  a	
  common	
  task.	
  
•  Virtual	
  organizaMons	
  oden	
  allow	
  individual	
  employees	
  to	
  
perform	
  their	
  work	
  in	
  a	
  variety	
  of	
  locaMons:	
  home,	
  car,	
  office,	
  
or	
  on	
  airplanes.	
  	
  
•  Employees	
  performing	
  services	
  need	
  not	
  be	
  physically	
  located	
  
close	
  to	
  their	
  customers	
  if	
  customer	
  contact	
  can	
  be	
  mediated	
  
by	
  other	
  means	
  (advanced	
  communicaMon	
  technologies).	
  	
  
Donna	
  Harris,	
  Dec.	
  2010	
  
Managing	
  Talent	
  &	
  Resources,	
  not	
  
Employees	
  
•  Belief	
  #5–	
  There	
  are	
  enMrely	
  new	
  models	
  for	
  accessing	
  human	
  resources	
  
•  Shid	
  from	
  “employees”	
  to	
  “talent”	
  
•  Right	
  skill	
  for	
  today,	
  different	
  skill	
  for	
  tomorrow	
  	
  
–  High	
  value	
  at	
  each	
  stage	
  
–  Staging	
  the	
  skills	
  
•  Trends:	
  
–  Rise	
  of	
  “Expert	
  networks”	
  “ConsorMums”	
  which	
  facilitate	
  the	
  flow	
  of	
  informaMon/experMse	
  between	
  those	
  
who	
  have	
  it	
  and	
  those	
  who	
  need	
  it.	
  	
  Allows	
  companies	
  to	
  piggy	
  back	
  off	
  the	
  expert’s	
  reputaMon	
  /	
  credibility	
  
–  Many	
  more	
  people	
  are	
  pursuing	
  self-­‐employment	
  or	
  starMng	
  specialized	
  small	
  businesses	
  
–  Young	
  people	
  (future	
  workers)	
  seek	
  independence/control	
  rather	
  than	
  employment	
  
•  DATA	
  
–  The	
  number	
  of	
  small	
  businesses	
  created	
  in	
  2008	
  was	
  sMll	
  at	
  pre-­‐recession	
  levels,	
  according	
  to	
  the	
  latest	
  data	
  
from	
  the	
  Small	
  Business	
  AdministraMon,	
  contrary	
  to	
  most	
  economic	
  indicators	
  
–  The	
  Kauffman	
  Index	
  of	
  Entrepreneurial	
  AcMvity,	
  which	
  measures	
  new	
  startups,	
  shows	
  a	
  slight	
  upMck	
  during	
  
the	
  same	
  Mme	
  period,	
  and	
  that	
  is	
  expected	
  to	
  conMnue	
  through	
  2009	
  
–  Self-­‐employment	
  rates	
  have	
  been	
  growing	
  at	
  an	
  average	
  of	
  4.5	
  percent	
  annually	
  most	
  of	
  this	
  decade,	
  adding	
  
roughly	
  1	
  million	
  people	
  per	
  year,	
  and	
  they	
  are	
  expected	
  to	
  keep	
  pace	
  or	
  spike	
  when	
  the	
  2008	
  and	
  2009	
  
numbers	
  are	
  released.	
  
–  Entrepreneurship	
  programs	
  at	
  accredited	
  universiMes	
  have	
  jumped	
  from	
  just	
  a	
  handful	
  10	
  years	
  ago	
  to	
  more	
  
than	
  200	
  entrepreneurship	
  centers	
  today,	
  and	
  more	
  than	
  500	
  higher-­‐ed	
  insMtuMons	
  offer	
  cerMficates,	
  
minors,	
  or	
  majors	
  in	
  entrepreneurial	
  studies.	
  According	
  to	
  one	
  recent	
  poll,	
  51	
  percent	
  of	
  teens	
  hope	
  to	
  one	
  
day	
  start	
  their	
  own	
  business,	
  and	
  see	
  it	
  as	
  a	
  way	
  to	
  take	
  greater	
  control	
  of	
  their	
  lives.	
  
	
  
Donna	
  Harris,	
  Dec.	
  2010	
  
Donna	
  Harris,	
  Dec.	
  2010	
  
Corporate	
  Local	
  
Hierarchical	
  
	
  Entrepreneurial	
  Global	
  
Networked	
  Closed	
   Collabora9ve	
  
Transforma9onal	
  Transac9onal	
  
Shid	
  from	
  a	
  Top-­‐down	
  to	
  a	
  	
  
Bomom	
  Up	
  Economy	
  
Where	
  the	
  Jobs	
  Are	
  
•  Belief	
  #1	
  –	
  The	
  current	
  unemployment	
  problem	
  is	
  not	
  simply	
  a	
  lingering	
  effect	
  of	
  the	
  recent	
  
financial	
  crisis	
  and	
  recession,	
  but	
  is	
  rather	
  a	
  reflecMon	
  of	
  advances	
  in	
  technology	
  and	
  changing	
  
pamerns	
  of	
  global	
  trade,	
  manufacturing,	
  and	
  capital.	
  
•  These	
  changes	
  have	
  been	
  building	
  over	
  the	
  past	
  several	
  decades,	
  and	
  are	
  now	
  obvious	
  and	
  laid	
  
bare	
  by	
  the	
  recession	
  and	
  financial	
  crisis	
  
•  Manufacturing	
  jobs	
  have	
  been	
  declining	
  since	
  1999	
  
–  Due	
  primarily	
  to	
  gains	
  in	
  producMvity-­‐	
  hmp://data.bls.gov/Mmeseries/PRS30006092	
  	
  
•  jobs	
  and	
  output	
  are	
  declining	
  as	
  a	
  share	
  of	
  GDP,	
  but	
  manufacturing	
  output	
  and	
  producMvity	
  are	
  increasing	
  
•  The	
  greater	
  efficiency	
  of	
  the	
  manufacturing	
  sector	
  afforded	
  either	
  a	
  slower	
  price	
  increase	
  or	
  an	
  outright	
  decline	
  in	
  the	
  prices	
  of	
  this	
  
sector’s	
  goods.	
  As	
  one	
  example,	
  inflaMon	
  (as	
  measured	
  by	
  the	
  Consumer	
  Price	
  Index)	
  averaged	
  3.7%	
  between	
  1980	
  and	
  2009,	
  while	
  
at	
  the	
  same	
  Mme	
  the	
  rise	
  in	
  prices	
  for	
  new	
  vehicles	
  averaged	
  1.7%.	
  So	
  while	
  the	
  number	
  (and	
  quality)	
  of	
  manufactured	
  goods	
  had	
  
been	
  rising	
  over	
  Mme,	
  their	
  relaMve	
  value	
  compared	
  with	
  the	
  output	
  of	
  other	
  sectors	
  did	
  not	
  keep	
  pace.	
  This	
  allowed	
  manufactured	
  
goods	
  to	
  be	
  less	
  costly	
  to	
  consumers	
  and	
  led	
  to	
  the	
  manufacturing	
  sector’s	
  declining	
  share	
  of	
  GDP.	
  
–  Due	
  also	
  to	
  globalizaMon	
  
•  The	
  U.S.	
  accounted	
  for	
  25.92%	
  of	
  world	
  manufacturing	
  output	
  in	
  1970	
  and	
  20.19%	
  in	
  2009.	
  The	
  relaMve	
  decline	
  in	
  the	
  2000s	
  was	
  a	
  
result	
  of	
  a	
  24.1%	
  increase	
  in	
  world	
  manufacturing	
  output	
  between	
  2000	
  and	
  2009	
  compared	
  with	
  just	
  a	
  10.1%	
  increase	
  in	
  the	
  United	
  
States	
  over	
  that	
  same	
  period.	
  	
  	
  
•  	
  As	
  you	
  might	
  expect,	
  Chinese	
  manufacturing	
  grew	
  157.4%	
  from	
  2000-­‐2009,	
  and	
  China's	
  growth	
  accounted	
  for	
  55.9%	
  of	
  the	
  world's	
  
total	
  growth	
  over	
  that	
  Mme	
  period.	
  Surprisingly	
  (at	
  least	
  to	
  me),	
  manufacturing	
  value	
  added	
  in	
  Western	
  Europe	
  fell	
  3.4%	
  at	
  the	
  same	
  
Mme.	
  	
  
•  “Decline	
  of	
  manufacturing”	
  is	
  a	
  global	
  phenomenon,	
  not	
  just	
  limited	
  to	
  the	
  US	
  
–  The	
  standard	
  of	
  living	
  around	
  the	
  world	
  today,	
  along	
  with	
  global	
  wealth	
  and	
  prosperity,	
  are	
  all	
  much,	
  much	
  
higher	
  today	
  with	
  manufacturing	
  represenMng	
  16-­‐17%	
  of	
  total	
  world	
  output	
  compared	
  to	
  1970,	
  when	
  it	
  was	
  
almost	
  twice	
  as	
  high	
  at	
  26.7%.	
  	
  
–  As	
  a	
  share	
  of	
  GDP,	
  manufacturing	
  has	
  declined	
  in	
  most	
  countries	
  since	
  the	
  1970s.	
  	
  A	
  few	
  examples:	
  
Australia's	
  manufacturing/GDP	
  raMo	
  went	
  from	
  21.3%	
  in	
  1970	
  to	
  	
  9%	
  in	
  2009,	
  Brazil's	
  raMo	
  went	
  from	
  24.6%	
  
to	
  13.3%,	
  Canada's	
  from	
  21.7%	
  to	
  11.3%,	
  Germany's	
  from	
  35%	
  to	
  19%,	
  and	
  Japan's	
  from	
  35%	
  to	
  20%	
  	
  
THE	
  CRISIS	
  
Donna	
  Harris,	
  Dec.	
  2010	
  
Where	
  the	
  Jobs	
  Are	
  
Donna	
  Harris,	
  Dec.	
  2010	
  
Where	
  the	
  Jobs	
  Are	
  
•  Belief	
  #2	
  –	
  To	
  forecast	
  the	
  future	
  of	
  manufacturing,	
  look	
  to	
  agriculture	
  
•  Manufacturing	
  is	
  just	
  like	
  agriculture	
  in	
  the	
  19th	
  and	
  20th	
  centuries	
  
•  Due	
  to	
  technology	
  and	
  producMvity	
  gains,	
  manufacturing	
  will	
  shrink	
  as	
  a	
  percentage	
  of	
  
the	
  labor	
  force.	
  	
  
–  There	
  will	
  never	
  be	
  as	
  many	
  factory	
  jobs	
  as	
  there	
  were	
  in	
  the	
  mid-­‐20th	
  century,	
  just	
  as	
  there	
  
will	
  never	
  be	
  as	
  many	
  agriculture	
  jobs	
  as	
  in	
  the	
  mid-­‐18th	
  century.	
  	
  
•  Going	
  all	
  the	
  way	
  back	
  to	
  the	
  early	
  1800s,	
  more	
  than	
  80	
  percent	
  of	
  both	
  U.S.	
  
employment	
  and	
  output	
  were	
  directly	
  Med	
  to	
  a	
  relaMvely	
  inefficient	
  (by	
  today’s	
  
standards),	
  labor-­‐intensive	
  agriculture	
  sector	
  of	
  the	
  economy.	
  Food	
  products	
  were	
  very	
  
expensive	
  and	
  consumed	
  a	
  large	
  part	
  of	
  a	
  typical	
  household’s	
  income.	
  Over	
  Mme,	
  
technology	
  revoluMonized	
  farming,	
  resulMng	
  in	
  the	
  same	
  trends	
  we	
  observe	
  today	
  in	
  
manufacturing:	
  huge	
  increases	
  in	
  farm	
  worker	
  producMvity,	
  reduced	
  farm	
  employment,	
  
significantly	
  lower	
  and	
  more	
  affordable	
  prices	
  leading	
  to	
  a	
  reduced	
  share	
  of	
  food	
  in	
  
both	
  household	
  income	
  and	
  naMonal	
  income	
  (GDP).	
  
•  This	
  brings	
  us	
  back	
  to	
  the	
  same	
  quesMon	
  we've	
  been	
  grappling	
  with,	
  as	
  a	
  society,	
  since	
  
the	
  1980s.	
  	
  
•  Namely,	
  what	
  do	
  people	
  do	
  to	
  make	
  a	
  living?	
  	
  
Donna	
  Harris,	
  Dec.	
  2010	
  
technology	
  plus	
  globalizaMon	
  
•  If	
  you	
  look	
  at	
  the	
  American	
  economy	
  right	
  now,	
  we	
  are	
  back	
  to	
  pre-­‐crisis	
  
level	
  of	
  GDP,	
  which	
  is	
  about	
  $13.5	
  trillion.	
  We're	
  producing	
  the	
  same	
  
number	
  of	
  goods	
  and	
  services	
  as	
  we	
  did	
  in	
  2007	
  with	
  seven	
  million	
  fewer	
  
workers.	
  	
  
•  So	
  at	
  some	
  level,	
  that's	
  a	
  producMvity	
  increase,	
  which	
  is	
  admirable.	
  But	
  
what	
  it	
  tells	
  you	
  is	
  we	
  are	
  achieving	
  producMvity	
  where	
  you	
  can	
  get	
  GDP	
  
growth	
  without	
  hiring	
  more	
  people	
  -­‐	
  in	
  fact,	
  by	
  firing	
  people.	
  	
  
•  Look	
  at	
  every	
  industry:	
  Technology	
  is	
  replacing	
  people.	
  
•  Back	
  in	
  1979,	
  General	
  Motors	
  had	
  618,000	
  jobs	
  in	
  the	
  United	
  States.	
  2011,	
  
down	
  to	
  77,000	
  
•  Facebook	
  employs	
  2,000	
  people.	
  It's	
  a	
  $50	
  billion	
  company.	
  
Donna	
  Harris,	
  Dec.	
  2010	
  
crisis	
  of	
  growth	
  and	
  unemployment	
  	
  
•  We	
  would	
  need	
  to	
  create	
  187,000	
  jobs	
  a	
  month,	
  growing	
  at	
  a	
  rate	
  of	
  3.3%,	
  to	
  get	
  to	
  a	
  
healthy	
  5%	
  unemployment	
  rate	
  by	
  2020.	
  
•  Nobel	
  laureate	
  Michael	
  Spence,	
  author	
  of	
  The	
  Next	
  Convergence,	
  has	
  looked	
  at	
  which	
  
American	
  companies	
  created	
  jobs	
  at	
  home	
  from	
  1990	
  to	
  2008,	
  a	
  period	
  of	
  extreme	
  
globalizaMon.	
  The	
  results	
  are	
  startling.	
  The	
  companies	
  that	
  did	
  business	
  in	
  global	
  markets,	
  
including	
  manufacturers,	
  banks,	
  exporters,	
  energy	
  firms	
  and	
  financial	
  services,	
  contributed	
  
almost	
  nothing	
  to	
  overall	
  American	
  job	
  growth.	
  The	
  firms	
  that	
  did	
  contribute	
  were	
  those	
  
operaMng	
  mostly	
  in	
  the	
  U.S.	
  market,	
  immune	
  to	
  global	
  compeMMon	
  —	
  health	
  care	
  
companies,	
  government	
  agencies,	
  retailers	
  and	
  hotels.	
  Sadly,	
  jobs	
  in	
  these	
  sectors	
  are	
  lower	
  
paid	
  and	
  lower	
  skilled	
  than	
  those	
  that	
  were	
  outsourced.	
  	
  
•  Worker	
  Mobility:	
  In	
  the	
  1980s,	
  about	
  1	
  out	
  of	
  5	
  workers	
  moved	
  every	
  year;	
  now	
  only	
  1	
  of	
  10	
  
does.	
  	
  
•  The	
  youth	
  unemployment	
  rate	
  is	
  now	
  24%,	
  compared	
  with	
  the	
  overall	
  rate	
  of	
  9.1%.	
  If	
  and	
  
when	
  these	
  young	
  people	
  return	
  to	
  work,	
  they'll	
  earn	
  20%	
  less	
  over	
  the	
  next	
  15	
  to	
  20	
  years	
  
than	
  peers	
  who	
  were	
  employed.	
  
Donna	
  Harris,	
  Dec.	
  2010	
  
Conclusions	
  
•  Significant	
  economic	
  impact	
  can	
  come	
  through	
  acceleraMng	
  the	
  
growth	
  and	
  success	
  of	
  the	
  highest	
  potenMal	
  enterprises,	
  regardless	
  
of	
  where	
  they	
  reside	
  or	
  the	
  industry	
  they	
  serve.	
  	
  
•  Such	
  scaling	
  should	
  not	
  be	
  limited	
  to	
  VC-­‐backed	
  firms.	
  
•  Growing	
  these	
  enterprises	
  will	
  immediately	
  impact	
  enMre	
  
economies	
  through	
  revenue	
  and	
  job	
  creaMon	
  and	
  secondarily	
  
impact	
  our	
  world’s	
  most	
  pressing	
  social	
  challenges.	
  
•  We	
  can	
  accelerate	
  the	
  trajectory	
  of	
  company	
  formaMon	
  and	
  scale	
  
(and	
  enable	
  startups	
  to	
  achieve	
  their	
  full	
  global	
  potenMal)	
  by	
  
pu|ng	
  the	
  network	
  economy	
  to	
  use.	
  Individuals,	
  rather	
  than	
  
insMtuMons	
  can	
  drive	
  economic	
  transformaMon.	
  
•  This	
  is	
  criMcal	
  work.	
  Without	
  it,	
  our	
  global	
  economy	
  will	
  lack	
  the	
  
jobs	
  necessary	
  to	
  sustain	
  our	
  populaMon.	
  
Donna	
  Harris,	
  Dec.	
  2010	
  
Strategyà	
  	
  
Grassroots	
  Entrepreneurism	
  
•  InsMgaMng	
  a	
  movement	
  of	
  bomom-­‐up,	
  entrepreneur-­‐led,	
  
open,	
  collaboraMve,	
  entrepreneurship	
  support,	
  to	
  create	
  a	
  
single	
  network	
  supporMng	
  startups	
  in	
  every	
  city	
  
–  Tap	
  serial	
  successful	
  entrepreneurs	
  in	
  ciMes	
  across	
  the	
  country	
  
–  Tackle	
  the	
  problems	
  that	
  keep	
  startups	
  from	
  succeeding	
  locally	
  –	
  
mentorship,	
  educaMon,	
  support,	
  capital.	
  
–  Band	
  together	
  into	
  a	
  naMonal	
  network	
  to	
  share	
  ideas;	
  help	
  every	
  
community	
  and	
  every	
  startup	
  reach	
  their	
  full	
  potenMal.	
  	
  	
  
–  Focus	
  on	
  revenue,	
  profitability	
  for	
  long-­‐term	
  value	
  creaMon	
  	
  
•  As	
  a	
  result,	
  together,	
  we	
  can	
  transform	
  and	
  build	
  strong	
  
economies	
  by	
  helping	
  scalable	
  /	
  high	
  impact	
  enterprises	
  
accelerate	
  the	
  trajectory	
  of	
  their	
  growth	
  
Donna	
  Harris,	
  Dec.	
  2010	
  

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Grassroots entrepreneurism working doc

  • 1. Grassroots  Entrepreneurism   An  working  document  of  insights  &  ideas  and  a   thesis  for  transforming  the  American  economy     December,  2010   Donna  Harris,  Dec.  2010  
  • 2. Convergence…   Entrepreneurial   Economy   Global   Economy   Network   Economy   Donna  Harris,  Dec.  2010  
  • 3. Entrepreneurial  Economy   •  BELIEF  #1:  Entrepreneurship  is  the  leading  force  for  sustainable  economic   development   •  Economic  growth  /  transformaMon  will  depend  on  innovaMve   entrepreneurs,  not  incumbent  corporaMons   –  “the  net  source  of  new  jobs  will  be  predominately  created  from  an  entrepreneurial   climate,  not  from  revitalizing  old  industries”  (George  Solomon,  co-­‐director  of  the  Center   for  Entrepreneurial  Excellence  at  George  Washington  University)   –  The  Kauffman  FoundaMon  has  found  that  from  1980  to  2005,  nearly  all  net  job  creaMon   in  the  U.S.  occurred  in  firms  that  were  less  than  five  years  old.   •  both  on  average  and  for  all  but  seven  years  between  1977  and  2005,  exisMng  firms  are  net  job   destroyers,  losing  1  million  jobs  net  combined  per  year.  By  contrast,  in  their  first  year,  new   firms  add  an  average  of  3  million  jobs   –  Of  all  the  US  businesses  that  exist  today,  half  of  them  did  not  exist  in  the  year  2000   •  “We're  seeing  the  beginnings  of  the  entrepreneurial  economy,  a  system   built  on  nimble,  low-­‐overhead,  odenMmes  small  companies  with  fluid   workforces,  rather  than  the  massive  conglomerates  that  have  upheld  the   economy  for  decades.”   Entrepreneurial   Economy   Donna  Harris,  Dec.  2010  
  • 4. Business  CreaMon   •  BELIEF  #2:  The  widely-­‐held  belief  that  capital  markets  (“VC,   Private  equity,  IPO”)  are  the  only  way  to  grow  scalable  new   enterprises  is  flawed.   •  First,  roughly  600,000  new  businesses  launch  in  the  United   States  each  year.    Only  about  1,000  new  businesses  receive   their  first  venture  capital  funding  each  year.    That  means   only  .167%  of  new  businesses  receive  venture  funding.       •  VC  funding  is  also  concentrated  in  select  regions  of  the  US,   leaving  out  enMre  swaths  of  the  naMon/world   –  PWC  Data   Donna  Harris,  Dec.  2010  
  • 5. Most  firms  don’t  go  public   •  Second,  over  70%  of  U.S.  firms  with  more  than  500   employees  choose  to  remain  private  rather  than   lisMng  on  a  stock  market   –  U.S.  Census  Bureau   •  The  number  of  IPO’s  in  the  US  is  declining   –  See  link  re:  declining  IPO  market:   hmp://www.pascalsview.com/pascalsview/2010/08/ connecMng-­‐the-­‐dots-­‐how-­‐new-­‐job-­‐creaMon-­‐ipo %E2%80%99s-­‐and-­‐venture-­‐capital-­‐in-­‐america-­‐are-­‐ inMmately-­‐linked.html     Donna  Harris,  Dec.  2010  
  • 6. Private  firms  as  employers   •  Third,  privately  held  firms  account  for  more   than  two-­‐thirds  of  U.S.  private-­‐sector   employment   Donna  Harris,  Dec.  2010  
  • 7. Small  Businesses  contribute  to   employment,  trade  and  innovaMon   •  Fourth,  there  are  29.6  million  small  businesses  in  the   US,  and  they  employ  over  half  the  private  sector   workforce.    They  represent  97.3%  of  all  exporters  of   goods  and  they  generate  the  majority  of  the   innovaMons  that  come  from  US  firms.  They  exist  in   every  city  in  the  country.   Donna  Harris,  Dec.  2010  
  • 8. High  Impact  Enterprises   •  BELIEF  #3:  High  growth  entrepreneurs’  enterprises   create  a  disproporMonate  share  of  all  new  jobs  created   by  new  firms   •  While  70%  or  more  of  an  industrialized  economy’s  jobs   are  generated  by  SMEs,  an  overwhelming  number  of   jobs  come  from  a  small  subset  of  SMEs,  “Growth   Entrepreneurs”  who  do  most  of  the  work  of  new  job   and  wealth  creaMon.   •  “entrepreneurs  that  have  the  most  innovaMve  ideas,   the  power  to  inspire  through  their  stories,  and  the   most  scalable  businesses  in  their  respecMve   countries”  (Endeavor)   Donna  Harris,  Dec.  2010  
  • 9. MulMplier  Effect   •  BELIEF  #4  –  Entrepreneurial  acMvity  has  a  mulMplier  effect   •  GEM  2010  survey  shows  that,  in  the  economies  analyzed,  some  110   million  people  between  18  and  64  years  old  were  acMvely  engaged   in  starMng  a  business.  Another  140  million  were  running  new   businesses  they  started  less  than  3½  years  earlier.  Taken  together,   some  250  million  were  involved  in  what  GEM  defines  as  early  stage   entrepreneurial  acMvity.     •  Out  of  these  individuals,  an  esMmated  63  million  people  expected   to  hire  at  least  five  employees  over  the  next  five  years,  and  27   million  of  these  individuals  anMcipated  hiring  twenty  or  more   employees  in  five  years.   •  NOTE:  what  is  the  net  number  of  new  jobs  that  need  to  be  created?   Donna  Harris,  Dec.  2010  
  • 10. Capital  is  the  means,  not  the  end   •  BELIEF  #5  –  Capital  is  merely  a  proxy  for  what  entrepreneurs  truly   need  (access  to  markets,  revenue  growth,  cash  flow).       –  Capital  is  simply  a  tool.   –  Much  energy  is  focused  on  the  effort  of  raising  capital  (oden  at  the   cost  of  other  aspects  of  the  business,  such  as  sales)  and  many   accolades  come  from  having  raised  capital.    Yet,  when  capital  is   received,  no  incremental  value  is  created.  Entrepreneurs  must  sMll   execute  to  create  value.     •  NOTE:  can  we  find  data  on  how  Mme  is  spent  (i.e.,  the  “cost”  of  raising   capital?)   –  Entrepreneurs  raise  capital  in  order  to  fund  their  growth  plans.    How   much  is  raised  is  based  on  the  cost  of  the  plan  and  the  Mme  it  will  take   to  execute.   –  Utopia  reduces  the  cost  of  growth,  accelerates  the  Mmeframe,  and   reduces  the  risk   Donna  Harris,  Dec.  2010  
  • 11. Economies  are  dynamic,  not  staMc   •  BELIEF  #6  -­‐  Lack  of  compeMMveness  comes  from  a  slow-­‐down  in  the  introducMon  of   new  products  (i.e.,  new  companies)  that  can  create  new  value,  create  new   markets  or  respond  to  shids  in  exisMng  markets   •  As  the  pace  of  change  in  our  world  accelerates,  this  dynamic  becomes  more   pronounced.    New  businesses  are  introduced  with  innovaMve  offerings  that   replace  ones  now  obsolete.     –  Schumpeter  –  entrepreneurs  disrupt  the  market  equilibrium  by  introducing  new  product-­‐ market  combinaMons  and  teaching  customers  to  want  new  things,  driving  out  obsolete  firms   and  advancing  economic  growth   –  Drucker  –  the  role  of  the  entrepreneur  is  to  search  for,  respond  to  and  exploit  change   •  Yet  the  US  economy  (governments,  states,  businesses)  is  not  structured  to   accommodate  this.  This  is  a  dramaMc  departure  from  historical  US  thinking,  with   long-­‐standing,  massive,  entrenched  corporate  enMMes  (“too  big  to  fail”,  GM,   bailouts,  etc.)  (bigger,  bigger,  bigger)  (US  collecMve  shock  that  GM  is  no  longer  the   market  leader)  (crossing  the  chasm)   •  There  needs  to  be  a  balance  between  rates  of  established  businesses  and  rates  of   early  stage  acMvity  -­‐  “Ideally  an  economy  should  have  some  turnover  of  firms,   where  startups  introduce  ideas  into  their  environments  replacing,  in  part,  firms   whose  businesses  have  lost  their  relevance.”  GEM  Global  Report   Donna  Harris,  Dec.  2010  
  • 12. It’s  not  about  quanMty   •  Belief  #7  –  we  have  to  culMvate  growth  businesses,  not  just  startups   –  Over  the  past  decade,  we  have  been  creaMng  more  non-­‐employer  businesses   and  fewer  employer  businesses  per  capita.  (Employer  businesses  are   companies  that  the  Census  Bureau  reports  have  at  least  one  employee;  non-­‐ employer  businesses  have  no  employees.)  The  employer  business  share  of  the   total  businesses  has  slipped  four  percentage  points  since  1997,  from  26.4%  of   the  total  in  1997  to  22.4%  in  2007.  Non-­‐employer  businesses  aren't  the  source   of  job  or  wealth  creaMon  that  employer  businesses  are,  which  means  the  U.S.   economy  doesn't  benefit  as  much  from  them.  By  definiMon,  non-­‐employer   businesses  don't  create  any  jobs,  and  their  sales  and  profits  are  quite  low.   •  Belief  #8  –  we  have  to  culMvate  success  among  companies  rather  than   simply  encouraging  more  companies  to  launch.     –  Entrepreneurship  does  not  impact  an  economy  simply  through  higher   numbers  of  entrepreneurs.  It  is  important  to  consider  quality  measures,  like   growth,  innovaMon  and  internaMonalizaMon.  (GEM,  2010  report)   •  Find  the  highest  potenMal  enterprises  (based  on  potenMal  impact)  and  give   them  their  “best  chance  to  reach  their  potenMal”   •  Success  =  revenue  growth,  profitability   Donna  Harris,  Dec.  2010  
  • 13. Building  profitability  reduces  churn   •  Belief  #9  -­‐  Lack  of  profitability,  NOT  access  to  capital,  is  the   most  frequently  cited  reason  for  disconMnuing  (across  all   economies,  regions  and  countries)   –  FACT.    See  GEM  Report   •  While  some  level  of  disconMnuance  is  necessary  to   maintain  a  dynamic  economy,  when  churn  is  too  high,   entrepreneurial  acMviMes  do  not  have  a  net  posiMve   contribuMon  on  the  economy.   •  The  US  has  a  high  TEA  rate  (lots  of  new  businesses)  but  also   has  the  highest  disconMnuance  rate  of  all  innovaMon  based   economies.   •  This  churn  can  be  reduced  if  companies  can  find  a  way  to   increase  the  likelihood  of  reaching  profitability   Donna  Harris,  Dec.  2010  
  • 14. Economic  Diversity  is  CriMcal   •  BELIEF  #10  –  Economic  transformaMon  must   entail  diversificaMon   •  Likened  to  a  successful  investment  porvolio,   entrepreneurship  in  a  society  should  contain  a   wide  variety  of  business  phases  and  types,   parMcipaMng  in  numerous  industries,  led  by   different  types  of  entrepreneurs,  including   women  and  underrepresented  age  groups.   •  Michigan  as  the  example  (or  PA)  in  affiliaMng  with   a  limited  industry  base   Donna  Harris,  Dec.  2010  
  • 15. Economic  TransformaMon  means   creaMng  real  value   •  Wall  Street  Economy  versus  Main  Street  Economy   –  Wall  Street  Economy  =  A  system  of  pure  money  that  is   highly  biased  towards  the  wealthiest  and  most  predatory   members  of  society.     •  Bigger  is  bemer   •  IPO  driven  /  maximizing  shareholder  return   •  Phantom  wealth     –  Main  Street  Economy  =  real  economy  of  Main  Street   where  people  are  trying  to  figure  out  things  to  do  with   their  resources  to  provide  for  their  livelihoods  and  to   create  community  wealth.     •  Real  wealth  in  real  dollars   •  “rooted  local  economies”   Donna  Harris,  Dec.  2010  
  • 16. The  Missing  Middle   •  Investors  commonly  look  at  risk  reducMon,  rather   than  reward  capture,  as  the  key  valuaMon  driver   for  the  venture,  parMcularly  in  the  development   stage.   •  Wide  gap  between  microfinance  and  private   equity.    The  middle.   •   As  Peter  Drucker  has  said,  "What  we  need  is  an   entrepreneurial  society  in  which  innovaMon  and   entrepreneurship  are  normal,  steady,  and   conMnuous.“   Donna  Harris,  Dec.  2010  
  • 17. Interlink  of  economic  transformaMon   and  social  transformaMon   •  BELIEF  #11  –  Economic  transformaMon  can  and  should  produce   societal  transformaMon   •  At  the  root  of  most  social  challenges  lie  economic  issues   •  “Most  all  of  the  dysfuncMons  that  we’re  experiencing  in  society— economic  instability,  social  breakdown,  violence,  and  war,   environmental  destrucMon—they  are  all  inevitable  consequences  of   an  economic  system  that  is  designed  to  concentrate  power  and   focus  social  values  on  money.  The  only  way  we’re  going  to  be  able   to  correct  the  failure  is  through  economic  transformaMon.”   –  David  Korten,  author  of  “When  CorporaMons  Rule  the  World”  and  “Agenda  for  a   New  Economy”   –  hmp://www.yesmagazine.org/issues/a-­‐resilient-­‐community/get-­‐free-­‐from-­‐wall-­‐ street     •  UN  Millennium  Goals   Donna  Harris,  Dec.  2010  
  • 18. It’s  not  an  either-­‐or,  it’s  a  both-­‐and   •  TradiMonal  entrepreneurship  =  innovaMon  +  income  (devoid  of  any   concept  of  impact)   –  Come  back  to  this:  investors  interested  in  building  important  businesses,   influenMal  businesses  (versus  impacvul);  importance  does  not  equal  impacvul   –  Importance   –  InfluenMal   •  Social  entrepreneurship  =  innovaMon  +  impact  (but  struggles  with   sustainability/income)   •  The  future  is  TransformaMonal  Entrepreneurship,  which  =  innovaMon  +   income  +  impact   •  Impact  =  Jobs  created,  revenue  driven  throughout  supply  chain/economy,   plus  secondary  impacts     –  HP  example   •  “Job  creaMon  is  the  key  to  ge|ng  tracMon  in  most  other  kinds  of   improvement  in  society,  and  entrepreneurship  is  the  key  to  job   creaMon.”  (Endeavor  HBS  Case  study)   Donna  Harris,  Dec.  2010  
  • 19. Requires  New  Thinking   •  Belief  #12  –  There  needs  to  be  new  ways  of  thinking,  new  ways  to   approach  markets,  new  ways  of  building  enterprises   •  We  will  need  to  transform  our  way  of  thinking  if  we  are  going  to   transform  our  economies   •  US  has  lost  its  confidence  as  an  entrepreneurial  naMon,  and   entrepreneurialism  has  been  hijacked  by  the  capital  markets  (see   Drucker)   •  “Leadership  for  insMtuMonal  transformaMon  rarely  comes  from   within  the  insMtuMons  of  Empire”.       •  TransformaMonal  leadership  comes  from  outside  the  establishment   to  challenge  the  status  quo  and  create  alternaMve  insMtuMons  that   ulMmately  displace  those  that  no  longer  serve.   •  The  key  is  the  individual,  who  is  increasingly  empowered  in  an  era   of  technology  and  social  media.     Donna  Harris,  Dec.  2010  
  • 20. Global  Economy   •  Belief  #1  -­‐  Today’s  economy  is  global,  not  local.     •  GlobalizaMon  =  EliminaMon  of  barriers  (tech,  comm,   travel)  =  enterprises  playing  globally.       •  The  world’s  markets  and  businesses  are  increasingly   connected  and  interdependent.   •  The  integraMon  of  naMonal  economies  into  the   internaMonal  economy  through  trade,  foreign  direct   investment,  poliMcal  idea  exchanges,  capital  flows,   migraMon,  the  spread  of  technology,  and  military   presence.   •  Driven  by  a  combinaMon  of  economic,  technological,   sociocultural,  poliMcal,  and  biological  factors.   Global   Economy   Donna  Harris,  Dec.  2010  
  • 21. High  PotenMal  Firms  all  over  the  Planet   •  Belief  #2  -­‐  There  are  world  class  entrepreneurs  all  over  the  planet   •  Most  people’s  assumpMons  about  entrepreneurship  in  the  developing   world—that  entrepreneurs  either  don’t  exist  there  or  are   microentrepreneurs—are  wrong.  High  potenMal  ventures  are  surfacing   where  no  one  is  looking  for  them—in  Beirut  instead  of  Boston,  in  Cape   Town  instead  of  Silicon  Valley—among  people  who  have  historically  been   outside  the  economic  power  structure.     •  Countries  that  want  to  play  in  the  global  economy  need  companies  like   these,  which  are  building  and  redefining  industries  that  saMsfy  domesMc   demand  and  generate  export  income—not  to  menMon  create   employment  for  the  rapidly  growing  younger  populaMon.   –  Quotes  from  AllWorld  HBS  video   •  Consider:   –  The  Saudi  Fast  Growth  100  companies  collecMvely  created  35,000  jobs  since   they  were  established,  of  which  nearly  15,000  were  created  in  just  the  last  five   years     Donna  Harris,  Dec.  2010  
  • 22. Sweet  16  –  Countries  to  Invest  In   Source:  hmp://cebviews.com/2010/03/25/the-­‐16-­‐countries-­‐you-­‐should-­‐invest-­‐in/         Donna  Harris,  Dec.  2010  
  • 23. Global  from  IncepMon   •  Belief  #3  –  Today’s  entrepreneurs  are  already  thinking  global  from   day  1  despite  public  percepMons  of  globalizaMon   •  Historically,  firms  first  sought  to  grow  at  home,  then  long-­‐term   grow  overseas  (tradiMonal  MBA  training  in  InternaMonal  Business)   •  61%  of  people  surveyed  view  China’s  economy  as  more  of  a  threat   to  US  jobs  than  an  opportunity  for  new  markets  and  investments.       •  Regardless  of  tradiMonal  training  or  public  percepMon,  today,   companies  are  thinking  global  from  incepMon,  frequently  starMng   overseas  rather  than  at  home,  melding  home/foreign  employee   bases,  using  foreign  suppliers,  markeMng  globally,  etc.   •  The  absolutely  will  influence  the  economic  base  of  the  future   Donna  Harris,  Dec.  2010  
  • 24. Global  Business  Model,  not  just   Customers   •  Belief  #4  -­‐  The  global  economy  is  mulM-­‐dimensional,  not  linear   •  Historic  conversaMons  have  been  about  ge|ng  countries  to  open  borders   to  trade  (i.e.,  to  US  products),  but  this  oversimplifies  and  wrongly  focuses   the  issue  on  one  dimension   •  i.e.,  not  just  about  selling  US  products  in  other  countries   •  InternaMonalizaMon  is  not  just  about  having  foreign  customers.  It’s  about   thinking  globally  about  all  aspects  of  a  business   –  Brand,  MarkeMng,  Customers,  Suppliers,  OperaMons,  Employees,  Owners,   Investors…   –  “Any  job  can  be  sent  overseas  if  it  can  be  digiMzed  and  you  don't  need  face-­‐to-­‐ face  interacMon  like  a  haircut   –  “transnaMonal  strategy”  in  which  each  organizaMonal  acMvity  is  performed  in  a   locaMon  where  it  can  be  best  accomplished   •  Physical  country  borders  are  becoming  less  and  less  relevant  (especially  to   entrepreneurs  and  high  growth  companies)   –  Re-­‐read  “When  CorporaMons  Rule  the  World”   Donna  Harris,  Dec.  2010  
  • 25. Example   •  In  2008,  Chinese  companies  had  invested  less  than  $5b  in  the  US,  while  US  firms   made  $50B  capital  investments  in  China  and  employed  tens  of  thousands  of   Chinese  workers.    Since  2009,  Chinese  investment  in  the  US  has  jumped  150%  to   almost  $12b  (Rhodium  Group).    Chinese  firms  employ  over  10,000  Americans  and   growing.       –  Suntech,  world’s  largest  producer  of  solar  panels,  HQ  in  Wuxi,  China.    Establish  Phoenix   assembly  line  to  get  big  savings  on  shipping  costs  and  a  foothold  in  a  growing  market.   Received  a  $2.1  million  manufacturing  tax  credit  through  the  economic  sMmulus  package  on   an  investment  of  about  $10  million  and  also  became  eligible  to  supply  solar  panels  to   installers  that  win  government  contracts  with  "Buy  American"  clauses.  More  than  1,000   people  turned  up  at  a  recent  Suntech  job  fair.  Suntech  is  using  more  advanced  manufacturing   equipment  in  AZ  than  in  Wuxi,  allowing  30  Arizonans  to  produce  the  same  number  of  solar   modules  as  100  Chinese.  (U.S.  producMon  costs  are  sMll  about  10  percent  higher.)  "If  it  works   very  well,  we  can  integrate  the  same  manufacturing  technology  in  China,"  Guo  says.  "This   would  help  Suntech  China  make  [a]  manpower  reducMon."  Jobs  for  Americans  and  pink  slips   for  the  Chinese—just  one  more  turnabout  in  the  U.S.-­‐China  relaMonship.     –  Wanxiang  InternaMonal  ($8b  global  company)  purchased  or  invested  in  over  20  US  firms,   saved  over  a  dozen  companies  from  bankruptcy  and  employs  over  5,000  Americans   (Wanxiang  America  has  $1.3B  in  revenue)  Ex:  Vizio  from  $0  to  $2b  in  less  than  5  years  by   leveraging  suppliers  all  over  the  world  rather  than  verMcally  integraMng   Donna  Harris,  Dec.  2010  
  • 26. Network  Economy   •  Belief  #1  –  Technology  enables  enMrely  new  methods  of  enterprise   creaMon     •  Inventory,  customer  management,  accounMng,  shipping,  corporate   communicaMons  and  even  human  resources  can  be  outsourced  to  the   digital  ether  as  a  cluster  of  web-­‐based  services  and  applicaMons   •  Web  tools  (Apps,  Email,  Skype)  facilitate  remote  work   •  Eliminates  the  need  for  physical  plant   •  Reduces  the  need  for  large  office  spaces  and  a  large  pool  of  employees   •  Enables  remote  collaboraMon     •  DramaMcally  lowers  cost  of  building  /  scaling  a  business  –  cost  of  entry   nearing  zero   –  Ex:  WAFW  brand  development  -­‐  $2,500  and  done  on  4  conMnents   •  Reduces  the  capital  required  for  scaling   •  TradiMonal  business  building  methods  are  now  obsolete   Network   Economy   Donna  Harris,  Dec.  2010  
  • 27. New  View  of  Value  CreaMon   •  BELIEF  #2  –  Today’s  economy  is  a  networked  economy,  which  upends   tradiMonal  thinking  about  value  creaMon   •  In  a  network  economy,  value  is  created  and  shared  by  all  members  of  a   network  rather  than  by  individual  companies,  and  economies  of  scale   stems  from  the  size  of  the  network  -­‐  not  the  enterprise.       •  CollaboraMon,  not  control,  is  the  primary  value  creaMon  mechanism   •  The  great  benefits  reaped  by  the  new  economy  in  the  coming  decades  will   be  due  in  large  part  to  exploring  and  exploiMng  the  power  of  decentralized   and  autonomous  networks.   •  A  network  is  a  possibility  factory.    Not  only  can  it  be  tapped  to  provide   value  to  a  company,  it  is  also  a  great  source  of  ideas  and  opportuniMes.     –  Ex:  Crowdsourcing  (NYC  Give  a  Minute)   •  Wholesale  reshaping  of  how  enMre  industries  operate   •  An  economy/system  built  on  nimble,  low-­‐overhead,  odenMmes  small   companies  with  fluid  workforces,  rather  than  the  massive  conglomerates   that  have  upheld  the  economy  for  decades.   Donna  Harris,  Dec.  2010  
  • 28. Virtual  OrganizaMons   •  BELIEF  #3  –  Today’s  most  compeMMve  enterprises  employ  a  federaMon  approach,   melding  a  network  of  alliances  or  partners  into  a  virtual  organizaMon   •  CollecMon  of  enterprises  Med  together  through  contractual  or  other  means  (joint   ventures,  strategic  alliances,  minority  investments,  consorMa,  coaliMons,   outsourcing,  franchises)   •  The  virtual  organizaMon's  goal  is  to  extract  the  maximum  value  from  its  partners   while  making  the  minimum  investment  in  permanent  staff,  fixed  assets,  and   working  capital.   •  Strategic  core  funcMons  are  retained  with  the  enterprise  to  create  compeMMve   advantage   •  Enables  specializaMon  (selecMon  of  the  best  partner  for  each  need),  higher  access   to  talent,  and  flexibility  amid  shiding  global  markets  (rapid  adaptability  /  easily   ramp  up  and  down)   •  Examples:   –  the  development  of  the  B-­‐1  bomber  required  teams  from  as  many  as  2,000  separate   corporaMons  to  work  together.  They  formed  a  virtual  organizaMon  to  accomplish  the  design   and  manufacture  this  product,  an  effort  that  required  several  years  to  complete.   •  Source:  hmp://www.cis.gsu.edu/~drobey/Cis8160/Global.pdf     Donna  Harris,  Dec.  2010  
  • 29. Virtual  Workforce   •  Belief  #4  -­‐  the  physical  locaMon  of  work  can  be  decided  by   more  relevant  criteria  than  the  need  to  co-­‐locate  workers   contribuMng  to  a  common  task.   •  Virtual  organizaMons  oden  allow  individual  employees  to   perform  their  work  in  a  variety  of  locaMons:  home,  car,  office,   or  on  airplanes.     •  Employees  performing  services  need  not  be  physically  located   close  to  their  customers  if  customer  contact  can  be  mediated   by  other  means  (advanced  communicaMon  technologies).     Donna  Harris,  Dec.  2010  
  • 30. Managing  Talent  &  Resources,  not   Employees   •  Belief  #5–  There  are  enMrely  new  models  for  accessing  human  resources   •  Shid  from  “employees”  to  “talent”   •  Right  skill  for  today,  different  skill  for  tomorrow     –  High  value  at  each  stage   –  Staging  the  skills   •  Trends:   –  Rise  of  “Expert  networks”  “ConsorMums”  which  facilitate  the  flow  of  informaMon/experMse  between  those   who  have  it  and  those  who  need  it.    Allows  companies  to  piggy  back  off  the  expert’s  reputaMon  /  credibility   –  Many  more  people  are  pursuing  self-­‐employment  or  starMng  specialized  small  businesses   –  Young  people  (future  workers)  seek  independence/control  rather  than  employment   •  DATA   –  The  number  of  small  businesses  created  in  2008  was  sMll  at  pre-­‐recession  levels,  according  to  the  latest  data   from  the  Small  Business  AdministraMon,  contrary  to  most  economic  indicators   –  The  Kauffman  Index  of  Entrepreneurial  AcMvity,  which  measures  new  startups,  shows  a  slight  upMck  during   the  same  Mme  period,  and  that  is  expected  to  conMnue  through  2009   –  Self-­‐employment  rates  have  been  growing  at  an  average  of  4.5  percent  annually  most  of  this  decade,  adding   roughly  1  million  people  per  year,  and  they  are  expected  to  keep  pace  or  spike  when  the  2008  and  2009   numbers  are  released.   –  Entrepreneurship  programs  at  accredited  universiMes  have  jumped  from  just  a  handful  10  years  ago  to  more   than  200  entrepreneurship  centers  today,  and  more  than  500  higher-­‐ed  insMtuMons  offer  cerMficates,   minors,  or  majors  in  entrepreneurial  studies.  According  to  one  recent  poll,  51  percent  of  teens  hope  to  one   day  start  their  own  business,  and  see  it  as  a  way  to  take  greater  control  of  their  lives.     Donna  Harris,  Dec.  2010  
  • 31. Donna  Harris,  Dec.  2010   Corporate  Local   Hierarchical    Entrepreneurial  Global   Networked  Closed   Collabora9ve   Transforma9onal  Transac9onal   Shid  from  a  Top-­‐down  to  a     Bomom  Up  Economy  
  • 32. Where  the  Jobs  Are   •  Belief  #1  –  The  current  unemployment  problem  is  not  simply  a  lingering  effect  of  the  recent   financial  crisis  and  recession,  but  is  rather  a  reflecMon  of  advances  in  technology  and  changing   pamerns  of  global  trade,  manufacturing,  and  capital.   •  These  changes  have  been  building  over  the  past  several  decades,  and  are  now  obvious  and  laid   bare  by  the  recession  and  financial  crisis   •  Manufacturing  jobs  have  been  declining  since  1999   –  Due  primarily  to  gains  in  producMvity-­‐  hmp://data.bls.gov/Mmeseries/PRS30006092     •  jobs  and  output  are  declining  as  a  share  of  GDP,  but  manufacturing  output  and  producMvity  are  increasing   •  The  greater  efficiency  of  the  manufacturing  sector  afforded  either  a  slower  price  increase  or  an  outright  decline  in  the  prices  of  this   sector’s  goods.  As  one  example,  inflaMon  (as  measured  by  the  Consumer  Price  Index)  averaged  3.7%  between  1980  and  2009,  while   at  the  same  Mme  the  rise  in  prices  for  new  vehicles  averaged  1.7%.  So  while  the  number  (and  quality)  of  manufactured  goods  had   been  rising  over  Mme,  their  relaMve  value  compared  with  the  output  of  other  sectors  did  not  keep  pace.  This  allowed  manufactured   goods  to  be  less  costly  to  consumers  and  led  to  the  manufacturing  sector’s  declining  share  of  GDP.   –  Due  also  to  globalizaMon   •  The  U.S.  accounted  for  25.92%  of  world  manufacturing  output  in  1970  and  20.19%  in  2009.  The  relaMve  decline  in  the  2000s  was  a   result  of  a  24.1%  increase  in  world  manufacturing  output  between  2000  and  2009  compared  with  just  a  10.1%  increase  in  the  United   States  over  that  same  period.       •   As  you  might  expect,  Chinese  manufacturing  grew  157.4%  from  2000-­‐2009,  and  China's  growth  accounted  for  55.9%  of  the  world's   total  growth  over  that  Mme  period.  Surprisingly  (at  least  to  me),  manufacturing  value  added  in  Western  Europe  fell  3.4%  at  the  same   Mme.     •  “Decline  of  manufacturing”  is  a  global  phenomenon,  not  just  limited  to  the  US   –  The  standard  of  living  around  the  world  today,  along  with  global  wealth  and  prosperity,  are  all  much,  much   higher  today  with  manufacturing  represenMng  16-­‐17%  of  total  world  output  compared  to  1970,  when  it  was   almost  twice  as  high  at  26.7%.     –  As  a  share  of  GDP,  manufacturing  has  declined  in  most  countries  since  the  1970s.    A  few  examples:   Australia's  manufacturing/GDP  raMo  went  from  21.3%  in  1970  to    9%  in  2009,  Brazil's  raMo  went  from  24.6%   to  13.3%,  Canada's  from  21.7%  to  11.3%,  Germany's  from  35%  to  19%,  and  Japan's  from  35%  to  20%     THE  CRISIS   Donna  Harris,  Dec.  2010  
  • 33. Where  the  Jobs  Are   Donna  Harris,  Dec.  2010  
  • 34. Where  the  Jobs  Are   •  Belief  #2  –  To  forecast  the  future  of  manufacturing,  look  to  agriculture   •  Manufacturing  is  just  like  agriculture  in  the  19th  and  20th  centuries   •  Due  to  technology  and  producMvity  gains,  manufacturing  will  shrink  as  a  percentage  of   the  labor  force.     –  There  will  never  be  as  many  factory  jobs  as  there  were  in  the  mid-­‐20th  century,  just  as  there   will  never  be  as  many  agriculture  jobs  as  in  the  mid-­‐18th  century.     •  Going  all  the  way  back  to  the  early  1800s,  more  than  80  percent  of  both  U.S.   employment  and  output  were  directly  Med  to  a  relaMvely  inefficient  (by  today’s   standards),  labor-­‐intensive  agriculture  sector  of  the  economy.  Food  products  were  very   expensive  and  consumed  a  large  part  of  a  typical  household’s  income.  Over  Mme,   technology  revoluMonized  farming,  resulMng  in  the  same  trends  we  observe  today  in   manufacturing:  huge  increases  in  farm  worker  producMvity,  reduced  farm  employment,   significantly  lower  and  more  affordable  prices  leading  to  a  reduced  share  of  food  in   both  household  income  and  naMonal  income  (GDP).   •  This  brings  us  back  to  the  same  quesMon  we've  been  grappling  with,  as  a  society,  since   the  1980s.     •  Namely,  what  do  people  do  to  make  a  living?     Donna  Harris,  Dec.  2010  
  • 35. technology  plus  globalizaMon   •  If  you  look  at  the  American  economy  right  now,  we  are  back  to  pre-­‐crisis   level  of  GDP,  which  is  about  $13.5  trillion.  We're  producing  the  same   number  of  goods  and  services  as  we  did  in  2007  with  seven  million  fewer   workers.     •  So  at  some  level,  that's  a  producMvity  increase,  which  is  admirable.  But   what  it  tells  you  is  we  are  achieving  producMvity  where  you  can  get  GDP   growth  without  hiring  more  people  -­‐  in  fact,  by  firing  people.     •  Look  at  every  industry:  Technology  is  replacing  people.   •  Back  in  1979,  General  Motors  had  618,000  jobs  in  the  United  States.  2011,   down  to  77,000   •  Facebook  employs  2,000  people.  It's  a  $50  billion  company.   Donna  Harris,  Dec.  2010  
  • 36. crisis  of  growth  and  unemployment     •  We  would  need  to  create  187,000  jobs  a  month,  growing  at  a  rate  of  3.3%,  to  get  to  a   healthy  5%  unemployment  rate  by  2020.   •  Nobel  laureate  Michael  Spence,  author  of  The  Next  Convergence,  has  looked  at  which   American  companies  created  jobs  at  home  from  1990  to  2008,  a  period  of  extreme   globalizaMon.  The  results  are  startling.  The  companies  that  did  business  in  global  markets,   including  manufacturers,  banks,  exporters,  energy  firms  and  financial  services,  contributed   almost  nothing  to  overall  American  job  growth.  The  firms  that  did  contribute  were  those   operaMng  mostly  in  the  U.S.  market,  immune  to  global  compeMMon  —  health  care   companies,  government  agencies,  retailers  and  hotels.  Sadly,  jobs  in  these  sectors  are  lower   paid  and  lower  skilled  than  those  that  were  outsourced.     •  Worker  Mobility:  In  the  1980s,  about  1  out  of  5  workers  moved  every  year;  now  only  1  of  10   does.     •  The  youth  unemployment  rate  is  now  24%,  compared  with  the  overall  rate  of  9.1%.  If  and   when  these  young  people  return  to  work,  they'll  earn  20%  less  over  the  next  15  to  20  years   than  peers  who  were  employed.   Donna  Harris,  Dec.  2010  
  • 37. Conclusions   •  Significant  economic  impact  can  come  through  acceleraMng  the   growth  and  success  of  the  highest  potenMal  enterprises,  regardless   of  where  they  reside  or  the  industry  they  serve.     •  Such  scaling  should  not  be  limited  to  VC-­‐backed  firms.   •  Growing  these  enterprises  will  immediately  impact  enMre   economies  through  revenue  and  job  creaMon  and  secondarily   impact  our  world’s  most  pressing  social  challenges.   •  We  can  accelerate  the  trajectory  of  company  formaMon  and  scale   (and  enable  startups  to  achieve  their  full  global  potenMal)  by   pu|ng  the  network  economy  to  use.  Individuals,  rather  than   insMtuMons  can  drive  economic  transformaMon.   •  This  is  criMcal  work.  Without  it,  our  global  economy  will  lack  the   jobs  necessary  to  sustain  our  populaMon.   Donna  Harris,  Dec.  2010  
  • 38. Strategyà     Grassroots  Entrepreneurism   •  InsMgaMng  a  movement  of  bomom-­‐up,  entrepreneur-­‐led,   open,  collaboraMve,  entrepreneurship  support,  to  create  a   single  network  supporMng  startups  in  every  city   –  Tap  serial  successful  entrepreneurs  in  ciMes  across  the  country   –  Tackle  the  problems  that  keep  startups  from  succeeding  locally  –   mentorship,  educaMon,  support,  capital.   –  Band  together  into  a  naMonal  network  to  share  ideas;  help  every   community  and  every  startup  reach  their  full  potenMal.       –  Focus  on  revenue,  profitability  for  long-­‐term  value  creaMon     •  As  a  result,  together,  we  can  transform  and  build  strong   economies  by  helping  scalable  /  high  impact  enterprises   accelerate  the  trajectory  of  their  growth   Donna  Harris,  Dec.  2010