Part 2 of 3. Want to learn how to build high-value link targets and how to acquire them? This is becoming more and more important with the recent changes on Google. This session will help you understand the different types of links that are available today to acquire, and share some of the best ways to make sure you get them. We will help you understand the blend of links required to succeed be it government, university or the theories behind the so called “paid link”. Tools tips and tricks will be all shared in this session along with the panellist vast and varied experiences.

1. “Smash a Brick into your face Link Building" by Lyndon Antcliffwww.magenticwebcontent.com

2. You only have a short period of time... 2.7seconds

3. The average linker suffers from: "Acute Distraction Disorder"

4. Smashabrick into theFace!

5. "Headlinesarecrucial"

6. Websites do not link to websites - people are theimportant link in the chain.

7. The battle for the link occurs in the mind of the linker, rather than the content.

8. Use TopicalIssues What is everyone thinking about?

10. Gaming

11. Finance

13. Be dispassionate from the arguement.Don't get sucked in.

15. Understand the way people work

16. Use topical issues

17. "Discussion sparking"