SlideShare une entreprise Scribd logo
1  sur  30
SEO Tactics to Tame the Panda Daniel Bianchini Senior SEO Consultant @danielbianchini
Algorithm updates 23/02/2011 Panda/Farmer released in the US, affecting  up to 12% of search results.   09/05/2011 Panda 2.1 was deemed relatively minor by Google. 23/07/2011 It’s unclear whether Panda 2.3 introduced new factors or if it was a simple update. 11/04/2011 Panda 2.0  hits all English queries worldwide (not limited to English-speaking countries). 21/06/2011 Panda 2.2 update  impacts both websites and data.  12/08/2011 Panda goes global except in Chinese, Japanse & Korean. 28/09/2011 Panda 2.5 is released.
 
How can I avoid a panda slap? Flickr – mattjacquitoby - http://goo.gl/drbcs
Google recommends you should evaluate all the content on your site and do your best to improve the overall quality of the pages on your domain. Removing low quality pages or moving them to a different domain could help your rankings for the higher quality content. “ ” you should  evaluate all the content  on your site and do your best to improve the overall quality of the pages on your domain. Removing low quality pages or moving them to a different domain could help your rankings for the higher quality content. you should  evaluate all the content  on your site and do your best to  improve the overall quality of the pages  on your domain. Removing low quality pages or moving them to a different domain could help your rankings for the higher quality content. you should  evaluate all the content  on your site and do your best to  improve the overall quality of the pages  on your domain.  Removing low quality pages  or moving them to a different domain could help your rankings for the higher quality content.
Evaluate all content ,[object Object],Flickr – paulb4uk - http://goo.gl/aloqW
Check user metrics in analytics ,[object Object]
Quality of content Image credit - http://goo.gl/3AHi3 Matt Cutts Google Webmaster Tools Video -  http://www.youtube.com/watch?v=qoFf6Kn4K98
Try to answer Google’s 23 quality questions Would you trust the information presented in this article? Is this article written by an expert or enthusiast who knows the topic well, or is it more shallow in nature? How much quality control is done on content? Does this article provide a complete or comprehensive description of the topic? Are the articles short, unsubstantial, or otherwise lacking in helpful specifics? Does this article have spelling, stylistic, or factual errors? http://googlewebmastercentral.blogspot.com/2011/05/more-guidance-on-building-high-quality.html
Thin Content ,[object Object]
[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],Finding what the user wants? ,[object Object]
Addict-o-matic
Use keyword research tools
Q&A platforms
Use social media platforms
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Use search parameters to find communities
Find & attend industry events ,[object Object],http://goo.gl/mdsnG
[object Object],[object Object]
Duplicate content ,[object Object]
Syndicated content ,[object Object]
Product feeds ,[object Object]
Page layout & design ,[object Object]
Link building ,[object Object],Image credit - http://goo.gl/5QZPe
Can it be done? YES!
Hubpages lost in the 1 st  Panda update ,[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],What have Hubpages done? ,[object Object]
Hubpages visibility after Panda 2.5 ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Key takeaways
Thank you @danielbianchini

Contenu connexe

Tendances

How To Get a 100% Lighthouse Performance Score
How To Get a 100% Lighthouse Performance Score How To Get a 100% Lighthouse Performance Score
How To Get a 100% Lighthouse Performance Score Polly Pospelova
 
Are you there Page Experience? It's Me, DevTools.
Are you there Page Experience? It's Me, DevTools.Are you there Page Experience? It's Me, DevTools.
Are you there Page Experience? It's Me, DevTools.Rachel Anderson
 
WordPress SEO Class Outline for NCSU Professional Development
WordPress SEO Class Outline for NCSU Professional DevelopmentWordPress SEO Class Outline for NCSU Professional Development
WordPress SEO Class Outline for NCSU Professional DevelopmentFrank Jones
 
Single Page Apps - Gerry White @ BrightonSEO
Single Page Apps - Gerry White @ BrightonSEOSingle Page Apps - Gerry White @ BrightonSEO
Single Page Apps - Gerry White @ BrightonSEOGerry White
 
Fundamentals of Video SEO - Brighton SEO April 2016
Fundamentals of Video SEO - Brighton SEO April 2016Fundamentals of Video SEO - Brighton SEO April 2016
Fundamentals of Video SEO - Brighton SEO April 2016Rachael Dines
 
The State of the Web: Pagination and Infinite Scroll
The State of the Web: Pagination and Infinite ScrollThe State of the Web: Pagination and Infinite Scroll
The State of the Web: Pagination and Infinite ScrollAdam Gent
 
Google Algorithm Changes | Google Updates
Google Algorithm Changes | Google UpdatesGoogle Algorithm Changes | Google Updates
Google Algorithm Changes | Google UpdatesJanakraj Oza
 
Botify webinar Internal Linking - October 2018
Botify webinar   Internal Linking - October 2018Botify webinar   Internal Linking - October 2018
Botify webinar Internal Linking - October 2018Botify
 
What Does Google See When It Crawls My Site?
What Does Google See When It Crawls My Site?What Does Google See When It Crawls My Site?
What Does Google See When It Crawls My Site?In Marketing We Trust
 
Content Strategies For Lead Generation And SEO
Content Strategies For Lead Generation And SEOContent Strategies For Lead Generation And SEO
Content Strategies For Lead Generation And SEOivan so
 
Webinar: How to Completely Crush SEO in 2020
Webinar: How to Completely Crush SEO in 2020Webinar: How to Completely Crush SEO in 2020
Webinar: How to Completely Crush SEO in 2020WP Engine
 
Sementic SEO 2017
Sementic SEO 2017Sementic SEO 2017
Sementic SEO 2017AVIK BAL
 
Driving More Traffic to eCommerce Sites - Tea-Time SEO Series of Daily SEO Li...
Driving More Traffic to eCommerce Sites - Tea-Time SEO Series of Daily SEO Li...Driving More Traffic to eCommerce Sites - Tea-Time SEO Series of Daily SEO Li...
Driving More Traffic to eCommerce Sites - Tea-Time SEO Series of Daily SEO Li...Authoritas
 
SEO Fundamentals Outline Lecture 2
SEO Fundamentals Outline Lecture 2SEO Fundamentals Outline Lecture 2
SEO Fundamentals Outline Lecture 2Kalin Chernev
 
KEYWORD RESEARCH & SEO
KEYWORD RESEARCH & SEO KEYWORD RESEARCH & SEO
KEYWORD RESEARCH & SEO AVIK BAL
 
Support SEO With A Cohesive Patient Journey
Support SEO With A Cohesive Patient JourneySupport SEO With A Cohesive Patient Journey
Support SEO With A Cohesive Patient JourneyGeonetric
 
SEO Basics & Beyond - 2017 Edition
SEO Basics & Beyond - 2017 EditionSEO Basics & Beyond - 2017 Edition
SEO Basics & Beyond - 2017 EditionPam Ann Marketing
 

Tendances (18)

How To Get a 100% Lighthouse Performance Score
How To Get a 100% Lighthouse Performance Score How To Get a 100% Lighthouse Performance Score
How To Get a 100% Lighthouse Performance Score
 
Are you there Page Experience? It's Me, DevTools.
Are you there Page Experience? It's Me, DevTools.Are you there Page Experience? It's Me, DevTools.
Are you there Page Experience? It's Me, DevTools.
 
WordPress SEO Class Outline for NCSU Professional Development
WordPress SEO Class Outline for NCSU Professional DevelopmentWordPress SEO Class Outline for NCSU Professional Development
WordPress SEO Class Outline for NCSU Professional Development
 
Single Page Apps - Gerry White @ BrightonSEO
Single Page Apps - Gerry White @ BrightonSEOSingle Page Apps - Gerry White @ BrightonSEO
Single Page Apps - Gerry White @ BrightonSEO
 
Fundamentals of Video SEO - Brighton SEO April 2016
Fundamentals of Video SEO - Brighton SEO April 2016Fundamentals of Video SEO - Brighton SEO April 2016
Fundamentals of Video SEO - Brighton SEO April 2016
 
The State of the Web: Pagination and Infinite Scroll
The State of the Web: Pagination and Infinite ScrollThe State of the Web: Pagination and Infinite Scroll
The State of the Web: Pagination and Infinite Scroll
 
Google Algorithm Changes | Google Updates
Google Algorithm Changes | Google UpdatesGoogle Algorithm Changes | Google Updates
Google Algorithm Changes | Google Updates
 
Botify webinar Internal Linking - October 2018
Botify webinar   Internal Linking - October 2018Botify webinar   Internal Linking - October 2018
Botify webinar Internal Linking - October 2018
 
What Does Google See When It Crawls My Site?
What Does Google See When It Crawls My Site?What Does Google See When It Crawls My Site?
What Does Google See When It Crawls My Site?
 
Content Strategies For Lead Generation And SEO
Content Strategies For Lead Generation And SEOContent Strategies For Lead Generation And SEO
Content Strategies For Lead Generation And SEO
 
Webinar: How to Completely Crush SEO in 2020
Webinar: How to Completely Crush SEO in 2020Webinar: How to Completely Crush SEO in 2020
Webinar: How to Completely Crush SEO in 2020
 
Sementic SEO 2017
Sementic SEO 2017Sementic SEO 2017
Sementic SEO 2017
 
Driving More Traffic to eCommerce Sites - Tea-Time SEO Series of Daily SEO Li...
Driving More Traffic to eCommerce Sites - Tea-Time SEO Series of Daily SEO Li...Driving More Traffic to eCommerce Sites - Tea-Time SEO Series of Daily SEO Li...
Driving More Traffic to eCommerce Sites - Tea-Time SEO Series of Daily SEO Li...
 
SEO Fundamentals Outline Lecture 2
SEO Fundamentals Outline Lecture 2SEO Fundamentals Outline Lecture 2
SEO Fundamentals Outline Lecture 2
 
KEYWORD RESEARCH & SEO
KEYWORD RESEARCH & SEO KEYWORD RESEARCH & SEO
KEYWORD RESEARCH & SEO
 
Support SEO With A Cohesive Patient Journey
Support SEO With A Cohesive Patient JourneySupport SEO With A Cohesive Patient Journey
Support SEO With A Cohesive Patient Journey
 
Google Panda and SEO
Google Panda and SEOGoogle Panda and SEO
Google Panda and SEO
 
SEO Basics & Beyond - 2017 Edition
SEO Basics & Beyond - 2017 EditionSEO Basics & Beyond - 2017 Edition
SEO Basics & Beyond - 2017 Edition
 

En vedette

Conversion Site Clinic: Live! - Ben Jesson
Conversion Site Clinic: Live! - Ben JessonConversion Site Clinic: Live! - Ben Jesson
Conversion Site Clinic: Live! - Ben Jessonauexpo Conference
 
David Naylor - Analysing increasing Organic Search traffic
David Naylor -  Analysing increasing Organic Search traffic David Naylor -  Analysing increasing Organic Search traffic
David Naylor - Analysing increasing Organic Search traffic auexpo Conference
 
The Ethics of Affiliate Tracking
The Ethics of Affiliate TrackingThe Ethics of Affiliate Tracking
The Ethics of Affiliate Trackingauexpo Conference
 
Panel session: Advancing Merchant and Affiliate Relationships - a Guide for t...
Panel session: Advancing Merchant and Affiliate Relationships - a Guide for t...Panel session: Advancing Merchant and Affiliate Relationships - a Guide for t...
Panel session: Advancing Merchant and Affiliate Relationships - a Guide for t...auexpo Conference
 
What Does Affiliate Marketing Mean in Europe?
What Does Affiliate Marketing Mean in Europe?What Does Affiliate Marketing Mean in Europe?
What Does Affiliate Marketing Mean in Europe?auexpo Conference
 
Open house
Open houseOpen house
Open houseadrapkin
 
Conversion Writing: Words that Sell - What exactly are they?
Conversion Writing: Words that Sell - What exactly are they?Conversion Writing: Words that Sell - What exactly are they?
Conversion Writing: Words that Sell - What exactly are they?auexpo Conference
 

En vedette (9)

Link Building Strategies
Link Building StrategiesLink Building Strategies
Link Building Strategies
 
Conversion Site Clinic: Live! - Ben Jesson
Conversion Site Clinic: Live! - Ben JessonConversion Site Clinic: Live! - Ben Jesson
Conversion Site Clinic: Live! - Ben Jesson
 
David Naylor - Analysing increasing Organic Search traffic
David Naylor -  Analysing increasing Organic Search traffic David Naylor -  Analysing increasing Organic Search traffic
David Naylor - Analysing increasing Organic Search traffic
 
The Ethics of Affiliate Tracking
The Ethics of Affiliate TrackingThe Ethics of Affiliate Tracking
The Ethics of Affiliate Tracking
 
Panel session: Advancing Merchant and Affiliate Relationships - a Guide for t...
Panel session: Advancing Merchant and Affiliate Relationships - a Guide for t...Panel session: Advancing Merchant and Affiliate Relationships - a Guide for t...
Panel session: Advancing Merchant and Affiliate Relationships - a Guide for t...
 
What Does Affiliate Marketing Mean in Europe?
What Does Affiliate Marketing Mean in Europe?What Does Affiliate Marketing Mean in Europe?
What Does Affiliate Marketing Mean in Europe?
 
Open house
Open houseOpen house
Open house
 
Conversion Writing: Words that Sell - What exactly are they?
Conversion Writing: Words that Sell - What exactly are they?Conversion Writing: Words that Sell - What exactly are they?
Conversion Writing: Words that Sell - What exactly are they?
 
Altamont Corridor Rail Project
Altamont Corridor Rail ProjectAltamont Corridor Rail Project
Altamont Corridor Rail Project
 

Similaire à Post Panda: Affiliates guide to surviving Google - Daniel Bianchini

Google is Changing the Game, Are You Ready?
Google is Changing the Game, Are You Ready?Google is Changing the Game, Are You Ready?
Google is Changing the Game, Are You Ready?Site-Seeker, Inc.
 
Google updates and link building
Google updates and link building Google updates and link building
Google updates and link building Sudhanshu Pandey
 
Study material digital marketing
Study material digital marketingStudy material digital marketing
Study material digital marketingNITESHAKOLKAR
 
7 Actionable SEO Strategies to Build Real Revenue Now
7 Actionable SEO Strategies to Build Real Revenue Now7 Actionable SEO Strategies to Build Real Revenue Now
7 Actionable SEO Strategies to Build Real Revenue NowMiva
 
John Lincoln, MivaCon 2016 - 7 Actionable SEO Strategies to Build Real Revenu...
John Lincoln, MivaCon 2016 - 7 Actionable SEO Strategies to Build Real Revenu...John Lincoln, MivaCon 2016 - 7 Actionable SEO Strategies to Build Real Revenu...
John Lincoln, MivaCon 2016 - 7 Actionable SEO Strategies to Build Real Revenu...John Lincoln
 
State of Search Marketing - 2019
State of Search Marketing - 2019State of Search Marketing - 2019
State of Search Marketing - 2019Brent Csutoras
 
Google Algorithms - Ecommerce SEO strategy
Google Algorithms - Ecommerce SEO strategyGoogle Algorithms - Ecommerce SEO strategy
Google Algorithms - Ecommerce SEO strategyMustafa Elnagar
 
Google updates 2011-2012
Google updates 2011-2012Google updates 2011-2012
Google updates 2011-2012Gaël Breton
 
Step By Step Information About Google Webmaster tools
Step By Step Information About Google Webmaster toolsStep By Step Information About Google Webmaster tools
Step By Step Information About Google Webmaster toolsParshuram Yadav
 
Google Tutorial For Webmasters Sites
Google Tutorial For Webmasters SitesGoogle Tutorial For Webmasters Sites
Google Tutorial For Webmasters SitesLaurent Dieterich
 
Post-Penguin SEO Strategies for Google Success - 8-27-13 slides
Post-Penguin SEO Strategies for Google Success - 8-27-13 slides Post-Penguin SEO Strategies for Google Success - 8-27-13 slides
Post-Penguin SEO Strategies for Google Success - 8-27-13 slides DemandWave
 
Google updates and penalties: how to diagnose and recover
Google updates and penalties: how to diagnose and recoverGoogle updates and penalties: how to diagnose and recover
Google updates and penalties: how to diagnose and recoverPromodo
 
SEO Checklist 2018 - Ranking in the first page of SERP organically.
SEO Checklist 2018 - Ranking in the first page of SERP organically.SEO Checklist 2018 - Ranking in the first page of SERP organically.
SEO Checklist 2018 - Ranking in the first page of SERP organically.AVIK BAL
 
Goolge Panda PPT | Goolge Panda Presentation
Goolge Panda PPT | Goolge Panda PresentationGoolge Panda PPT | Goolge Panda Presentation
Goolge Panda PPT | Goolge Panda PresentationKeshav Kole
 
Google panda update internet advantage
Google panda update   internet advantageGoogle panda update   internet advantage
Google panda update internet advantageInternet Advantage
 

Similaire à Post Panda: Affiliates guide to surviving Google - Daniel Bianchini (20)

Google is Changing the Game, Are You Ready?
Google is Changing the Game, Are You Ready?Google is Changing the Game, Are You Ready?
Google is Changing the Game, Are You Ready?
 
Google updates and link building
Google updates and link building Google updates and link building
Google updates and link building
 
Study material digital marketing
Study material digital marketingStudy material digital marketing
Study material digital marketing
 
7 Actionable SEO Strategies to Build Real Revenue Now
7 Actionable SEO Strategies to Build Real Revenue Now7 Actionable SEO Strategies to Build Real Revenue Now
7 Actionable SEO Strategies to Build Real Revenue Now
 
John Lincoln, MivaCon 2016 - 7 Actionable SEO Strategies to Build Real Revenu...
John Lincoln, MivaCon 2016 - 7 Actionable SEO Strategies to Build Real Revenu...John Lincoln, MivaCon 2016 - 7 Actionable SEO Strategies to Build Real Revenu...
John Lincoln, MivaCon 2016 - 7 Actionable SEO Strategies to Build Real Revenu...
 
State of Search Marketing - 2019
State of Search Marketing - 2019State of Search Marketing - 2019
State of Search Marketing - 2019
 
SEO for Bloggers for EVO 2011
SEO for Bloggers for EVO 2011SEO for Bloggers for EVO 2011
SEO for Bloggers for EVO 2011
 
Google Algorithms - Ecommerce SEO strategy
Google Algorithms - Ecommerce SEO strategyGoogle Algorithms - Ecommerce SEO strategy
Google Algorithms - Ecommerce SEO strategy
 
Google updates 2011-2012
Google updates 2011-2012Google updates 2011-2012
Google updates 2011-2012
 
Step By Step Information About Google Webmaster tools
Step By Step Information About Google Webmaster toolsStep By Step Information About Google Webmaster tools
Step By Step Information About Google Webmaster tools
 
Google algorithm
Google algorithmGoogle algorithm
Google algorithm
 
Google Tutorial For Webmasters Sites
Google Tutorial For Webmasters SitesGoogle Tutorial For Webmasters Sites
Google Tutorial For Webmasters Sites
 
Post-Penguin SEO Strategies for Google Success - 8-27-13 slides
Post-Penguin SEO Strategies for Google Success - 8-27-13 slides Post-Penguin SEO Strategies for Google Success - 8-27-13 slides
Post-Penguin SEO Strategies for Google Success - 8-27-13 slides
 
Google for webmasters
Google for webmastersGoogle for webmasters
Google for webmasters
 
Google Algorithms
Google AlgorithmsGoogle Algorithms
Google Algorithms
 
Seo in 2016
Seo in 2016Seo in 2016
Seo in 2016
 
Google updates and penalties: how to diagnose and recover
Google updates and penalties: how to diagnose and recoverGoogle updates and penalties: how to diagnose and recover
Google updates and penalties: how to diagnose and recover
 
SEO Checklist 2018 - Ranking in the first page of SERP organically.
SEO Checklist 2018 - Ranking in the first page of SERP organically.SEO Checklist 2018 - Ranking in the first page of SERP organically.
SEO Checklist 2018 - Ranking in the first page of SERP organically.
 
Goolge Panda PPT | Goolge Panda Presentation
Goolge Panda PPT | Goolge Panda PresentationGoolge Panda PPT | Goolge Panda Presentation
Goolge Panda PPT | Goolge Panda Presentation
 
Google panda update internet advantage
Google panda update   internet advantageGoogle panda update   internet advantage
Google panda update internet advantage
 

Plus de auexpo Conference

Affiliate Mobile 101: Kick-start your Mobile Success - Michael Long. Hotels.c...
Affiliate Mobile 101: Kick-start your Mobile Success - Michael Long. Hotels.c...Affiliate Mobile 101: Kick-start your Mobile Success - Michael Long. Hotels.c...
Affiliate Mobile 101: Kick-start your Mobile Success - Michael Long. Hotels.c...auexpo Conference
 
Harness Intelligence, Technology, Creativity & Quality to Acheive your Perfor...
Harness Intelligence, Technology, Creativity & Quality to Acheive your Perfor...Harness Intelligence, Technology, Creativity & Quality to Acheive your Perfor...
Harness Intelligence, Technology, Creativity & Quality to Acheive your Perfor...auexpo Conference
 
The Performance Search Boot Camp - Pete Newman. Found
The Performance Search Boot Camp - Pete Newman. Found The Performance Search Boot Camp - Pete Newman. Found
The Performance Search Boot Camp - Pete Newman. Found auexpo Conference
 
The Real-time Landscape: Zero-delay Advertising - Marco Kloots. Click District
The Real-time Landscape: Zero-delay Advertising - Marco Kloots. Click District The Real-time Landscape: Zero-delay Advertising - Marco Kloots. Click District
The Real-time Landscape: Zero-delay Advertising - Marco Kloots. Click District auexpo Conference
 
Successful Email Campaigns for the Multi-Channel Age - Suzanna Chaplin & Warr...
Successful Email Campaigns for the Multi-Channel Age - Suzanna Chaplin & Warr...Successful Email Campaigns for the Multi-Channel Age - Suzanna Chaplin & Warr...
Successful Email Campaigns for the Multi-Channel Age - Suzanna Chaplin & Warr...auexpo Conference
 
Forget Google's Games. Grow Social into your Primary Traffic Source - Simon P...
Forget Google's Games. Grow Social into your Primary Traffic Source - Simon P...Forget Google's Games. Grow Social into your Primary Traffic Source - Simon P...
Forget Google's Games. Grow Social into your Primary Traffic Source - Simon P...auexpo Conference
 
SEO for Site Owners: Remaining Agile 2013 - Jon Quinton
SEO for Site Owners: Remaining Agile 2013 - Jon Quinton SEO for Site Owners: Remaining Agile 2013 - Jon Quinton
SEO for Site Owners: Remaining Agile 2013 - Jon Quinton auexpo Conference
 
Performance Marketing from First Impression to Last Click - Andrew Buckman. T...
Performance Marketing from First Impression to Last Click - Andrew Buckman. T...Performance Marketing from First Impression to Last Click - Andrew Buckman. T...
Performance Marketing from First Impression to Last Click - Andrew Buckman. T...auexpo Conference
 
Influence, Networking and Marketing
Influence, Networking and MarketingInfluence, Networking and Marketing
Influence, Networking and Marketingauexpo Conference
 
The Consumerisation of E-commerce - Thomas Joosten. Zanox
The Consumerisation of E-commerce - Thomas Joosten. ZanoxThe Consumerisation of E-commerce - Thomas Joosten. Zanox
The Consumerisation of E-commerce - Thomas Joosten. Zanoxauexpo Conference
 
CRO: It's All Psychological - Ivan Imhoff. House of Kaizen
CRO: It's All Psychological - Ivan Imhoff. House of KaizenCRO: It's All Psychological - Ivan Imhoff. House of Kaizen
CRO: It's All Psychological - Ivan Imhoff. House of Kaizenauexpo Conference
 
"Everyone is Special": Personalisation in Conversion Tactics - David Gowans
"Everyone is Special": Personalisation in Conversion Tactics - David Gowans"Everyone is Special": Personalisation in Conversion Tactics - David Gowans
"Everyone is Special": Personalisation in Conversion Tactics - David Gowansauexpo Conference
 
How to build a successful e-mail marketing campaign - Suzanna Chaplin & Warri...
How to build a successful e-mail marketing campaign - Suzanna Chaplin & Warri...How to build a successful e-mail marketing campaign - Suzanna Chaplin & Warri...
How to build a successful e-mail marketing campaign - Suzanna Chaplin & Warri...auexpo Conference
 
The past, present and potential of display advertising - Peter Gowrie-Smith
The past, present and potential of display advertising - Peter Gowrie-SmithThe past, present and potential of display advertising - Peter Gowrie-Smith
The past, present and potential of display advertising - Peter Gowrie-Smithauexpo Conference
 
Advertiser and Publisher 101: 10 Insights
Advertiser and Publisher 101: 10 InsightsAdvertiser and Publisher 101: 10 Insights
Advertiser and Publisher 101: 10 Insightsauexpo Conference
 
Distribution & Partnership a Formidable Strategy
Distribution & Partnership a Formidable StrategyDistribution & Partnership a Formidable Strategy
Distribution & Partnership a Formidable Strategyauexpo Conference
 
Engaging Facebook through EDGErank, Content and Killer Apps
Engaging Facebook through EDGErank, Content and Killer AppsEngaging Facebook through EDGErank, Content and Killer Apps
Engaging Facebook through EDGErank, Content and Killer Appsauexpo Conference
 
Turbo Charging your SEO Building Strategy
Turbo Charging your SEO Building StrategyTurbo Charging your SEO Building Strategy
Turbo Charging your SEO Building Strategyauexpo Conference
 
For Blog's Sake - Don't You Know I Add Value?
For Blog's Sake - Don't You Know I Add Value?For Blog's Sake - Don't You Know I Add Value?
For Blog's Sake - Don't You Know I Add Value?auexpo Conference
 
Using Data to Value & Optimise the Affiliate Channel
Using Data to Value & Optimise the Affiliate ChannelUsing Data to Value & Optimise the Affiliate Channel
Using Data to Value & Optimise the Affiliate Channelauexpo Conference
 

Plus de auexpo Conference (20)

Affiliate Mobile 101: Kick-start your Mobile Success - Michael Long. Hotels.c...
Affiliate Mobile 101: Kick-start your Mobile Success - Michael Long. Hotels.c...Affiliate Mobile 101: Kick-start your Mobile Success - Michael Long. Hotels.c...
Affiliate Mobile 101: Kick-start your Mobile Success - Michael Long. Hotels.c...
 
Harness Intelligence, Technology, Creativity & Quality to Acheive your Perfor...
Harness Intelligence, Technology, Creativity & Quality to Acheive your Perfor...Harness Intelligence, Technology, Creativity & Quality to Acheive your Perfor...
Harness Intelligence, Technology, Creativity & Quality to Acheive your Perfor...
 
The Performance Search Boot Camp - Pete Newman. Found
The Performance Search Boot Camp - Pete Newman. Found The Performance Search Boot Camp - Pete Newman. Found
The Performance Search Boot Camp - Pete Newman. Found
 
The Real-time Landscape: Zero-delay Advertising - Marco Kloots. Click District
The Real-time Landscape: Zero-delay Advertising - Marco Kloots. Click District The Real-time Landscape: Zero-delay Advertising - Marco Kloots. Click District
The Real-time Landscape: Zero-delay Advertising - Marco Kloots. Click District
 
Successful Email Campaigns for the Multi-Channel Age - Suzanna Chaplin & Warr...
Successful Email Campaigns for the Multi-Channel Age - Suzanna Chaplin & Warr...Successful Email Campaigns for the Multi-Channel Age - Suzanna Chaplin & Warr...
Successful Email Campaigns for the Multi-Channel Age - Suzanna Chaplin & Warr...
 
Forget Google's Games. Grow Social into your Primary Traffic Source - Simon P...
Forget Google's Games. Grow Social into your Primary Traffic Source - Simon P...Forget Google's Games. Grow Social into your Primary Traffic Source - Simon P...
Forget Google's Games. Grow Social into your Primary Traffic Source - Simon P...
 
SEO for Site Owners: Remaining Agile 2013 - Jon Quinton
SEO for Site Owners: Remaining Agile 2013 - Jon Quinton SEO for Site Owners: Remaining Agile 2013 - Jon Quinton
SEO for Site Owners: Remaining Agile 2013 - Jon Quinton
 
Performance Marketing from First Impression to Last Click - Andrew Buckman. T...
Performance Marketing from First Impression to Last Click - Andrew Buckman. T...Performance Marketing from First Impression to Last Click - Andrew Buckman. T...
Performance Marketing from First Impression to Last Click - Andrew Buckman. T...
 
Influence, Networking and Marketing
Influence, Networking and MarketingInfluence, Networking and Marketing
Influence, Networking and Marketing
 
The Consumerisation of E-commerce - Thomas Joosten. Zanox
The Consumerisation of E-commerce - Thomas Joosten. ZanoxThe Consumerisation of E-commerce - Thomas Joosten. Zanox
The Consumerisation of E-commerce - Thomas Joosten. Zanox
 
CRO: It's All Psychological - Ivan Imhoff. House of Kaizen
CRO: It's All Psychological - Ivan Imhoff. House of KaizenCRO: It's All Psychological - Ivan Imhoff. House of Kaizen
CRO: It's All Psychological - Ivan Imhoff. House of Kaizen
 
"Everyone is Special": Personalisation in Conversion Tactics - David Gowans
"Everyone is Special": Personalisation in Conversion Tactics - David Gowans"Everyone is Special": Personalisation in Conversion Tactics - David Gowans
"Everyone is Special": Personalisation in Conversion Tactics - David Gowans
 
How to build a successful e-mail marketing campaign - Suzanna Chaplin & Warri...
How to build a successful e-mail marketing campaign - Suzanna Chaplin & Warri...How to build a successful e-mail marketing campaign - Suzanna Chaplin & Warri...
How to build a successful e-mail marketing campaign - Suzanna Chaplin & Warri...
 
The past, present and potential of display advertising - Peter Gowrie-Smith
The past, present and potential of display advertising - Peter Gowrie-SmithThe past, present and potential of display advertising - Peter Gowrie-Smith
The past, present and potential of display advertising - Peter Gowrie-Smith
 
Advertiser and Publisher 101: 10 Insights
Advertiser and Publisher 101: 10 InsightsAdvertiser and Publisher 101: 10 Insights
Advertiser and Publisher 101: 10 Insights
 
Distribution & Partnership a Formidable Strategy
Distribution & Partnership a Formidable StrategyDistribution & Partnership a Formidable Strategy
Distribution & Partnership a Formidable Strategy
 
Engaging Facebook through EDGErank, Content and Killer Apps
Engaging Facebook through EDGErank, Content and Killer AppsEngaging Facebook through EDGErank, Content and Killer Apps
Engaging Facebook through EDGErank, Content and Killer Apps
 
Turbo Charging your SEO Building Strategy
Turbo Charging your SEO Building StrategyTurbo Charging your SEO Building Strategy
Turbo Charging your SEO Building Strategy
 
For Blog's Sake - Don't You Know I Add Value?
For Blog's Sake - Don't You Know I Add Value?For Blog's Sake - Don't You Know I Add Value?
For Blog's Sake - Don't You Know I Add Value?
 
Using Data to Value & Optimise the Affiliate Channel
Using Data to Value & Optimise the Affiliate ChannelUsing Data to Value & Optimise the Affiliate Channel
Using Data to Value & Optimise the Affiliate Channel
 

Dernier

Procuring digital preservation CAN be quick and painless with our new dynamic...
Procuring digital preservation CAN be quick and painless with our new dynamic...Procuring digital preservation CAN be quick and painless with our new dynamic...
Procuring digital preservation CAN be quick and painless with our new dynamic...Jisc
 
Visit to a blind student's school🧑‍🦯🧑‍🦯(community medicine)
Visit to a blind student's school🧑‍🦯🧑‍🦯(community medicine)Visit to a blind student's school🧑‍🦯🧑‍🦯(community medicine)
Visit to a blind student's school🧑‍🦯🧑‍🦯(community medicine)lakshayb543
 
Roles & Responsibilities in Pharmacovigilance
Roles & Responsibilities in PharmacovigilanceRoles & Responsibilities in Pharmacovigilance
Roles & Responsibilities in PharmacovigilanceSamikshaHamane
 
Gas measurement O2,Co2,& ph) 04/2024.pptx
Gas measurement O2,Co2,& ph) 04/2024.pptxGas measurement O2,Co2,& ph) 04/2024.pptx
Gas measurement O2,Co2,& ph) 04/2024.pptxDr.Ibrahim Hassaan
 
HỌC TỐT TIẾNG ANH 11 THEO CHƯƠNG TRÌNH GLOBAL SUCCESS ĐÁP ÁN CHI TIẾT - CẢ NĂ...
HỌC TỐT TIẾNG ANH 11 THEO CHƯƠNG TRÌNH GLOBAL SUCCESS ĐÁP ÁN CHI TIẾT - CẢ NĂ...HỌC TỐT TIẾNG ANH 11 THEO CHƯƠNG TRÌNH GLOBAL SUCCESS ĐÁP ÁN CHI TIẾT - CẢ NĂ...
HỌC TỐT TIẾNG ANH 11 THEO CHƯƠNG TRÌNH GLOBAL SUCCESS ĐÁP ÁN CHI TIẾT - CẢ NĂ...Nguyen Thanh Tu Collection
 
MULTIDISCIPLINRY NATURE OF THE ENVIRONMENTAL STUDIES.pptx
MULTIDISCIPLINRY NATURE OF THE ENVIRONMENTAL STUDIES.pptxMULTIDISCIPLINRY NATURE OF THE ENVIRONMENTAL STUDIES.pptx
MULTIDISCIPLINRY NATURE OF THE ENVIRONMENTAL STUDIES.pptxAnupkumar Sharma
 
Field Attribute Index Feature in Odoo 17
Field Attribute Index Feature in Odoo 17Field Attribute Index Feature in Odoo 17
Field Attribute Index Feature in Odoo 17Celine George
 
Science 7 Quarter 4 Module 2: Natural Resources.pptx
Science 7 Quarter 4 Module 2: Natural Resources.pptxScience 7 Quarter 4 Module 2: Natural Resources.pptx
Science 7 Quarter 4 Module 2: Natural Resources.pptxMaryGraceBautista27
 
INTRODUCTION TO CATHOLIC CHRISTOLOGY.pptx
INTRODUCTION TO CATHOLIC CHRISTOLOGY.pptxINTRODUCTION TO CATHOLIC CHRISTOLOGY.pptx
INTRODUCTION TO CATHOLIC CHRISTOLOGY.pptxHumphrey A Beña
 
GRADE 4 - SUMMATIVE TEST QUARTER 4 ALL SUBJECTS
GRADE 4 - SUMMATIVE TEST QUARTER 4 ALL SUBJECTSGRADE 4 - SUMMATIVE TEST QUARTER 4 ALL SUBJECTS
GRADE 4 - SUMMATIVE TEST QUARTER 4 ALL SUBJECTSJoshuaGantuangco2
 
ENGLISH6-Q4-W3.pptxqurter our high choom
ENGLISH6-Q4-W3.pptxqurter our high choomENGLISH6-Q4-W3.pptxqurter our high choom
ENGLISH6-Q4-W3.pptxqurter our high choomnelietumpap1
 
ISYU TUNGKOL SA SEKSWLADIDA (ISSUE ABOUT SEXUALITY
ISYU TUNGKOL SA SEKSWLADIDA (ISSUE ABOUT SEXUALITYISYU TUNGKOL SA SEKSWLADIDA (ISSUE ABOUT SEXUALITY
ISYU TUNGKOL SA SEKSWLADIDA (ISSUE ABOUT SEXUALITYKayeClaireEstoconing
 
DATA STRUCTURE AND ALGORITHM for beginners
DATA STRUCTURE AND ALGORITHM for beginnersDATA STRUCTURE AND ALGORITHM for beginners
DATA STRUCTURE AND ALGORITHM for beginnersSabitha Banu
 
Difference Between Search & Browse Methods in Odoo 17
Difference Between Search & Browse Methods in Odoo 17Difference Between Search & Browse Methods in Odoo 17
Difference Between Search & Browse Methods in Odoo 17Celine George
 
Keynote by Prof. Wurzer at Nordex about IP-design
Keynote by Prof. Wurzer at Nordex about IP-designKeynote by Prof. Wurzer at Nordex about IP-design
Keynote by Prof. Wurzer at Nordex about IP-designMIPLM
 
Choosing the Right CBSE School A Comprehensive Guide for Parents
Choosing the Right CBSE School A Comprehensive Guide for ParentsChoosing the Right CBSE School A Comprehensive Guide for Parents
Choosing the Right CBSE School A Comprehensive Guide for Parentsnavabharathschool99
 

Dernier (20)

Procuring digital preservation CAN be quick and painless with our new dynamic...
Procuring digital preservation CAN be quick and painless with our new dynamic...Procuring digital preservation CAN be quick and painless with our new dynamic...
Procuring digital preservation CAN be quick and painless with our new dynamic...
 
Visit to a blind student's school🧑‍🦯🧑‍🦯(community medicine)
Visit to a blind student's school🧑‍🦯🧑‍🦯(community medicine)Visit to a blind student's school🧑‍🦯🧑‍🦯(community medicine)
Visit to a blind student's school🧑‍🦯🧑‍🦯(community medicine)
 
OS-operating systems- ch04 (Threads) ...
OS-operating systems- ch04 (Threads) ...OS-operating systems- ch04 (Threads) ...
OS-operating systems- ch04 (Threads) ...
 
Roles & Responsibilities in Pharmacovigilance
Roles & Responsibilities in PharmacovigilanceRoles & Responsibilities in Pharmacovigilance
Roles & Responsibilities in Pharmacovigilance
 
Gas measurement O2,Co2,& ph) 04/2024.pptx
Gas measurement O2,Co2,& ph) 04/2024.pptxGas measurement O2,Co2,& ph) 04/2024.pptx
Gas measurement O2,Co2,& ph) 04/2024.pptx
 
Raw materials used in Herbal Cosmetics.pptx
Raw materials used in Herbal Cosmetics.pptxRaw materials used in Herbal Cosmetics.pptx
Raw materials used in Herbal Cosmetics.pptx
 
HỌC TỐT TIẾNG ANH 11 THEO CHƯƠNG TRÌNH GLOBAL SUCCESS ĐÁP ÁN CHI TIẾT - CẢ NĂ...
HỌC TỐT TIẾNG ANH 11 THEO CHƯƠNG TRÌNH GLOBAL SUCCESS ĐÁP ÁN CHI TIẾT - CẢ NĂ...HỌC TỐT TIẾNG ANH 11 THEO CHƯƠNG TRÌNH GLOBAL SUCCESS ĐÁP ÁN CHI TIẾT - CẢ NĂ...
HỌC TỐT TIẾNG ANH 11 THEO CHƯƠNG TRÌNH GLOBAL SUCCESS ĐÁP ÁN CHI TIẾT - CẢ NĂ...
 
MULTIDISCIPLINRY NATURE OF THE ENVIRONMENTAL STUDIES.pptx
MULTIDISCIPLINRY NATURE OF THE ENVIRONMENTAL STUDIES.pptxMULTIDISCIPLINRY NATURE OF THE ENVIRONMENTAL STUDIES.pptx
MULTIDISCIPLINRY NATURE OF THE ENVIRONMENTAL STUDIES.pptx
 
Field Attribute Index Feature in Odoo 17
Field Attribute Index Feature in Odoo 17Field Attribute Index Feature in Odoo 17
Field Attribute Index Feature in Odoo 17
 
Science 7 Quarter 4 Module 2: Natural Resources.pptx
Science 7 Quarter 4 Module 2: Natural Resources.pptxScience 7 Quarter 4 Module 2: Natural Resources.pptx
Science 7 Quarter 4 Module 2: Natural Resources.pptx
 
INTRODUCTION TO CATHOLIC CHRISTOLOGY.pptx
INTRODUCTION TO CATHOLIC CHRISTOLOGY.pptxINTRODUCTION TO CATHOLIC CHRISTOLOGY.pptx
INTRODUCTION TO CATHOLIC CHRISTOLOGY.pptx
 
GRADE 4 - SUMMATIVE TEST QUARTER 4 ALL SUBJECTS
GRADE 4 - SUMMATIVE TEST QUARTER 4 ALL SUBJECTSGRADE 4 - SUMMATIVE TEST QUARTER 4 ALL SUBJECTS
GRADE 4 - SUMMATIVE TEST QUARTER 4 ALL SUBJECTS
 
ENGLISH6-Q4-W3.pptxqurter our high choom
ENGLISH6-Q4-W3.pptxqurter our high choomENGLISH6-Q4-W3.pptxqurter our high choom
ENGLISH6-Q4-W3.pptxqurter our high choom
 
ISYU TUNGKOL SA SEKSWLADIDA (ISSUE ABOUT SEXUALITY
ISYU TUNGKOL SA SEKSWLADIDA (ISSUE ABOUT SEXUALITYISYU TUNGKOL SA SEKSWLADIDA (ISSUE ABOUT SEXUALITY
ISYU TUNGKOL SA SEKSWLADIDA (ISSUE ABOUT SEXUALITY
 
YOUVE_GOT_EMAIL_PRELIMS_EL_DORADO_2024.pptx
YOUVE_GOT_EMAIL_PRELIMS_EL_DORADO_2024.pptxYOUVE_GOT_EMAIL_PRELIMS_EL_DORADO_2024.pptx
YOUVE_GOT_EMAIL_PRELIMS_EL_DORADO_2024.pptx
 
DATA STRUCTURE AND ALGORITHM for beginners
DATA STRUCTURE AND ALGORITHM for beginnersDATA STRUCTURE AND ALGORITHM for beginners
DATA STRUCTURE AND ALGORITHM for beginners
 
Difference Between Search & Browse Methods in Odoo 17
Difference Between Search & Browse Methods in Odoo 17Difference Between Search & Browse Methods in Odoo 17
Difference Between Search & Browse Methods in Odoo 17
 
Keynote by Prof. Wurzer at Nordex about IP-design
Keynote by Prof. Wurzer at Nordex about IP-designKeynote by Prof. Wurzer at Nordex about IP-design
Keynote by Prof. Wurzer at Nordex about IP-design
 
FINALS_OF_LEFT_ON_C'N_EL_DORADO_2024.pptx
FINALS_OF_LEFT_ON_C'N_EL_DORADO_2024.pptxFINALS_OF_LEFT_ON_C'N_EL_DORADO_2024.pptx
FINALS_OF_LEFT_ON_C'N_EL_DORADO_2024.pptx
 
Choosing the Right CBSE School A Comprehensive Guide for Parents
Choosing the Right CBSE School A Comprehensive Guide for ParentsChoosing the Right CBSE School A Comprehensive Guide for Parents
Choosing the Right CBSE School A Comprehensive Guide for Parents
 

Post Panda: Affiliates guide to surviving Google - Daniel Bianchini

  • 1. SEO Tactics to Tame the Panda Daniel Bianchini Senior SEO Consultant @danielbianchini
  • 2. Algorithm updates 23/02/2011 Panda/Farmer released in the US, affecting up to 12% of search results.   09/05/2011 Panda 2.1 was deemed relatively minor by Google. 23/07/2011 It’s unclear whether Panda 2.3 introduced new factors or if it was a simple update. 11/04/2011 Panda 2.0 hits all English queries worldwide (not limited to English-speaking countries). 21/06/2011 Panda 2.2 update impacts both websites and data. 12/08/2011 Panda goes global except in Chinese, Japanse & Korean. 28/09/2011 Panda 2.5 is released.
  • 3.  
  • 4. How can I avoid a panda slap? Flickr – mattjacquitoby - http://goo.gl/drbcs
  • 5. Google recommends you should evaluate all the content on your site and do your best to improve the overall quality of the pages on your domain. Removing low quality pages or moving them to a different domain could help your rankings for the higher quality content. “ ” you should evaluate all the content on your site and do your best to improve the overall quality of the pages on your domain. Removing low quality pages or moving them to a different domain could help your rankings for the higher quality content. you should evaluate all the content on your site and do your best to improve the overall quality of the pages on your domain. Removing low quality pages or moving them to a different domain could help your rankings for the higher quality content. you should evaluate all the content on your site and do your best to improve the overall quality of the pages on your domain. Removing low quality pages or moving them to a different domain could help your rankings for the higher quality content.
  • 6.
  • 7.
  • 8. Quality of content Image credit - http://goo.gl/3AHi3 Matt Cutts Google Webmaster Tools Video - http://www.youtube.com/watch?v=qoFf6Kn4K98
  • 9. Try to answer Google’s 23 quality questions Would you trust the information presented in this article? Is this article written by an expert or enthusiast who knows the topic well, or is it more shallow in nature? How much quality control is done on content? Does this article provide a complete or comprehensive description of the topic? Are the articles short, unsubstantial, or otherwise lacking in helpful specifics? Does this article have spelling, stylistic, or factual errors? http://googlewebmastercentral.blogspot.com/2011/05/more-guidance-on-building-high-quality.html
  • 10.
  • 11.
  • 12.
  • 16. Use social media platforms
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.
  • 24.
  • 25. Can it be done? YES!
  • 26.
  • 27.
  • 28.
  • 29.

Notes de l'éditeur

  1. Introduction Name Position Questions How many of you own your own affiliate sites? How many of you have been hit by the panda update?
  2. Panda 1.0 was first released in the US back in February affecting up to 12 of search results There has since been 5 different iterations of the update 2.5 update was released in September, with many people suggesting it has since been scaled back
  3. On 5 th October Matt Cutts tweeted “Expect some Panda-related flux over the next few weeks”
  4. Spelling, Grammar,