1. MUJI 無 印 良
品
心理三 蕭卉秀
497742318 王雅涵
財法四 簡妤庭
英文四 周芳 499411200 劉敬亭
英文四 謝沛恩 499411468 周彥君
資管四 郭筱玫 黃筱筑
資管四 王雅函 496542321 蕭名君
企四丙 林世昀
賴品如

2. Introduction of MUJI
MUJI 無印良

3. • They dedicated to promoting a philosophy of
life that offers their consumers with simple,
natural, high-quality and affordable life-
related products, instead of wasting extra
materials in making their products. That is,
they focus on both the consumers’ needs
and the environmental issues.
• Today, MUJI has became a world-wide
famous brand which has stores all over the
world.
MUJI 無印良

4. How to Make It Work?
• They cooperated by bringing a brand new Life Style
Store into Taiwan. The central idea of a Life Style Store is
to promote the simplicity and nature in life with a
reasonable product price. (Which meet most of the
consumers’ needs)
• This kind of idea is put into designing all kinds of items.
Such as clothes, household items, food, etc.
• Consumers like it → They want it → They buy it
→ Success

5. CEO
Matsui, Tadamitsu ( 松井忠三 )

6. Management
• Open style design
-Combination of stocks and stores
-Increase the visibility of goods and reduce
inventory pressure
• Further strengthen the power of
commodities
-From visual and touch
to smell and taste.

7. Management
• Direct Selling Store Innovation
-CEO personally re-selection, arrangement,
training and inspecting stores
• Elastic expand stores
-open new stores before making a profit
-In Taiwan : according to the development of
district property to do with customers and to
show flexibility in strategy

8. Management
• Team to simplify
- design and planning department: 15
people
- Design Advisory Committee: 8 people
- Overseas designers :4 people

9. No-brand brand
• Simple. Functional. Affordable
• Recycling or reselling the unsold products
in the same condition.
• MUJI promotes a Pleasant Life it’s
philosophy-
1. NO BRAND QUALITY GOODS
2. SELECTION OF MATERIALS
3. PACKAGING

10. MUJI'S PHILOSOPHY OF 'NO
BRAND QUALITY GOODS'
1.Most suitable raw materials
1.Making the best
2. Industrial materials
use of materials
3.Recycling unused materials
while considering
environmental
issues.
1.Simplicity
2.Conserving resources
and reducing waste.

11. Three Promises for Corporate
Operation
Rise to the challenge
of global growth
and development
1.Customers
Offer new value and
2.Growers
appeal,
3.Manufacturers
From customer viewpoint.

12. Design and Style
Brand
And
Philosophy

13. Design and Style
No-brand brand.
- MUJI means "no-label."
Basic life style
 Natural
 Simple
Minimalism
 Proper Prices Customers
 High Quality
 Eco-friendly
 Recycling Environment

14. MUJI’s Popular Products
Why are they different?

15. Pencil Refills
Recyclable paper

16. Markable Umbrella

17. • Attaching a name tag
• Recognize your umbrella!
• Avoid getting the wrong umbrella.

18. Towel with further options

19. • Tower > Bath mat > Floor/Dust cloth
• Textured surface doesn’t unravel fabric
• The lines act as a marker
• Reusable!

20. Wall Mounted CD Player
• Creativity,
more aviliable More available space
space More

21. • Just pull the cable!

22. SWOT Analysis
• Strength
Products- what you see is exactly what you
get speech.
Perfectly clear and global brand personality
Eco-friendly
More and more products
High quality

23. SWOT Analysis
• Weakness
Could have more fancy design
DIY might be difficulty to somebody
Higher quality lead to higher prices

24. SWOT Analysis
• Opportunity
Increasing – friendly market
Strong customer demand
More channel to achieve products
ex.http:// www.books.com.tw

25. SWOT Analysis
• Threat
More and more competitor ex. Working
house, DAISO, Hands Tailung
Economic slump
Overtaken by others

26. Thanks for your ATTENTION!!