Email Marketing for E-commerce dotcom

Kaapda.com
Kaapda.com is an e-commerce platform for trading of fashion and casual lifestyle products.
It offers selection of products across Multiple Lifestyle categories; these products
come from large brands, Designers and Handloom Weavers from across India.

10 – 15
promotional Emails
in a month to 5
Lakh subscriber.
Transactional Emails
sent Post Transaction. ?
Frequency of Emails - Once
a week. Maximum 5 mails a
month.
Segmentation of Data
• Demographic Data.
• Behavioral Data.
• Recent Subscribers.
• By opt-in source.
• Inactive Subscribers.
• Interests Based.
• Major Clients.
• Purchasing Habits.

Triggered Email Communication by Kaapda.com
•Welcome Mail
• The Re-engagement Email
•Wednesday Flash Sale
• The Date/Time Email
• Birthday Email
• The Thank You Email
• Confirmation Email
• Out of Stock
• Delay in Delivery Mails
• Special Occasions

Welcome Mail
Subject Line - We’re delighted to have YOU!

Free Returns | Free Shipping | Best Price Match.
Shop Men | Shop Women
Kaapda.com Apparels | New Arrivals | Sale
YOU’RE ON
THE LIST
Now you’ll get it all – Access
to collection previews,
Exclusive offers, Styling tips
and Fashion first.
TREAT YOURSELF!
ENJOY 25% OFF* ON YOUR FULL PRICE
PURCHASE.
Enter code KAPWELCOME25 at checkout.
While we have you.. Like us on Facebook

The Re-engagement Email
Subject Line: We feel lost without YOU!

Kaapda.com
Hi Aadil,
Your account is almost ready! To get the best shopping experience make sure you install
Kaapda.com app on your phone.
Kaapda.com shopping app has all that you need to stand out and make a style statement.
Download the app and get notified on the best deals and discounts from Kaapda.com.
Welcome to kaapda.com!
- The Kaapda.com Team
To unsubscribe, please click here

Wednesday Flash Sale
Subject Line: One Day. BIG Sale. Up to 30% Off

Kaapda.com K
W.O.W
Wednesday Our Way.
Flat 30% off on Men’s Apparels Flat 30% off on Women’s Apparels

Kaapda.com
W.O.W
Wednesday Our Way.
Don't Miss 50% off on SELECTED MEN’S & WOMEN’S Shoes
for 5 hours only at Kaapda.com on Wednesday 8 pm to 1 am.
Use Promo Code S505 at checkout.

The Date/Time Trigger Email
Subject line : SECRET OFFER just for YOU!

Kaapda.com
Apparels | New Arrivals | Sale
6 MONTH TOGETHER
& we you more than ever!
No anniversary is complete without gifts, so here’s a coupon code of Rs.500* off on
your next purchase CODE: HPYANI500
Code expires 30/11/14. Valid on orders above Rs.1000/-
START SHOPPING OUR
TOP RATED
PRODUCTS
SHARE YOUR COUPON
CODE
ON FACEBOOK & TWITTER

Birthday Mails
Subject: Happy Birthday Aadil – Our Gift to you!

Kaapda.com
SHOP | WHAT’S NEW | WEEKLY SPEACIAL | SALE
Kaapda.com Wishes You A
Happy
Birthday
Aadil!
We heard its your Birthday! We’d
like to take this time to send you the warmest of
wishes on this very special day.
Treat yourself with this stylish gift from
Kaapda.com USE CODE
Your next purchase HAPPYBIRTHDAY500
(Plus free shipping!) AT CHECKOUT

The Thank You Email
Subject : Welcome to Kaapda.com! Here's a special thank you.

Kaapda.com
Dear Aadil Rangwala,
Thank you for your recent purchase from Kaapda.com.
We would like to invite you to submit a review for the product you purchased that
would be benefit to the other customers. Your review will help customers choose
the best product on Kaapda.com
You can submit a review with just easy click - Just click the Write a Review button
below the product.
Superdry Men Navy Vintage Printed T-shirt
(Purchased on 29/10/2014)
By Superdry

Kaapda.com
We hope you find this message to be useful. If you don’t wish to receive
future e – mails of this kind from Kaapda.com. Please opt – Out Here.
Disclaimer - Please note that the product price may change with subject to change, Price and availability were
accurate at the time this newsletter was sent. However, they may differ from those you see when you visit Kaapda.com.
Please note that this message was sent to the following e-mail address
aadil_khatri@live.com

Confirmation Mail
Subject: Your Superdry T- shirt has been shipped.

24/7 customer service 9819457773
Kaapda.com
Dear Aadil Khatri,
Guess what! Your order has been shipped and is on its way. Here’s is your tracking
number so you’ll know exactly when to expect it.
Your Purchasing information.
Your Order Information.
Superdry Men Navy Vintage Printed T-shirt
(Purchased on 29/10/2014)
By Superdry Total Amount: Rs.2499

Shipment Details
Order ID: 16222131
Shipment ID: 16222131
Courier Service Provider: Kappda.com Logistics
Tracking Number: ML0007199317
We would like to inform you that your Kaapda.com order has been dispatched
from our warehouse. You will receive your order by 5th November 2014.
You can track your shipment at any time by going to
http://www.Kappda.com/mykaapda.php?view=myorders
Thanks
Kaapda.com Team
P.S . Don’t hesitate to give us a call at +919819457773 if you have any questions or
concerns. We’re happy to help you..

Out of Stock Mail
Subject line: Superdry Applique Polo T-shirt has arrived.
Order now before we run out.

Kaapda.com
Superdry Men Navy Core Applique Polo T-shirt
Rs.5,490
BUY NOW »
Warm Regards,
Kaapda Team

Late Delivery Mails
Subject: We are working hard to deliver your product as soon
as possible

Kaapda.com
Hi Aadil,
We have received the ticket which was raised yesterday regarding the delivery
delay complaint. The Kaapda Team has allotted a team to make sure your product
reaches you on time.
We are sorry for the inconvenience caused and thank you for your patience.
Regards,
Kaapda Team.
If you need any assistance or have any questions,
feel free to contact us by using the web form at http://www.kaapda.com/contactus
or call us at +91-9819457773.

Dhanteras Sale.
Subject: Exclusive discounts on Iphone/ Smartphone Happy
Shopping!

Kaapda.com
Dhanteras 2014
Moto G 2nd Gen
Rs. 12,999.00
Our Price: 10,999.00
Samsung - Galaxy Note 4 4G
Charcoal Black
Rs. 52,999.00
Apple iPhone 6
(Silver, 16GB)
Price: 53,500.00
Offer Valid till stock lasts

Mega Sale.
Subject: Kaapda.com Fashion Sale |Upto
50% Off

Kaapda.com
Flat 50% off
Apparels
Flat 50% Off
Shop Now
Flat 30% off
Watches
Flat 30% Off
Shop Now
Flat 25% off
Fragrances
Flat 25% Off
Shop Now

Christmas Sale
Subject Line: Get in The Holiday Spirit with
Free Shipping

Kaapda.com

Conclusion:
Event triggered emails are an excellent way to increase sales, decrease sales
cycles, build customer loyalty, and increase traffic to your website. Consider the
possibilities. If you can dream it or imagine the possibilities, it can be done with
email.

Email Marketing for E-commerce dotcom

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